Which Is Better For Your Press Strategy: Media Pitch or Press Release

What is the difference between a media pitch and a press release? Some people will tell you that there is no significant difference. The argument being that they both exist to serve the same basic purpose. To a certain extent, this opinion is not necessarily wrong. Both can be effective at promoting a brand. In … Continue reading

What Should My Press Release Say If I Have Nothing To Tell?

The question put forth in the title above sounds like an easy enough one to answer. After all, conventional wisdom probably tells you that if you don’t have anything interesting to say, then there isn’t much of a point in putting out a press release. This goes with the understanding of a basic press release … Continue reading

What Is The Role of The Press Release In The Fight Against Disinformation?

The concept of “fake news” casts a dark shadow these days. With stories and fears of hacking, information tampering, and other elements designed to create what is commonly referred to as disinformation, people are finding it difficult to trust what they read. Disinformation is something that more people understand now than perhaps at any other … Continue reading

Reasons Why Your Business Can Benefit From A Press Release

What do you have in your digital marketing toolkit? It seems likely that you have a website and social media. It also seems fair to assume you are aware of such concepts as SEO (Search Engine Optimization) and the benefits of blogging. All of those things are crucial for just about any business imaginable. However, … Continue reading

How to Use Social Media in a Press Release

Social media is something your business simply cannot ignore. It is estimated that approximately 3.48 billion of us are currently using social media to communicate, engage, and understand. There is no question that among those 3.48 billion, your target audience is likely waiting to hear from you. While there are a lot of tools that … Continue reading

5 Press Release Tactics to Earn the Right Backlinks

The simplest definition of a backlink is that it is a link that one website receives from another website. There are numerous benefits of backlinks. Such benefits can apply to virtually any business. It has become a crucial component to successful SEO (Search Engine Optimization) practices. The better you understand how SEO works, as well … Continue reading

Would Online Press Releases Be A Good Fit For Your Organization?

Online press releases are not likely to disappear from the digital marketing landscape anytime soon. It is estimated that 80 million people are getting their news online every day (1). Believe it or not, but that number can mean something to your company. Why A Press Release Will Benefit Your Business Simply put, regardless of … Continue reading

Using Max Newswire to Get the Most Out Of Your Press Releases

Virtually every business under the sun needs to take public relations seriously. To be more specific, a business just like yours must learn how to utilize press releases effectively. Some believe Search Engine Optimization (SEO) and social media represent the future of the digital marketing landscape. Up to a point, they aren’t wrong. Up to … Continue reading

Press Release: Why it’s Important and How to Utilize It

Are press releases still a useful marketing tool in the 21st century? Absolutely. Despite the powerhouse that social media has become, particularly as a global tool for communication, the traditional press release remains invaluable. The truth of the matter is that we are still exploring what social media has to offer from a marketing perspective. … Continue reading