The transition to digital has impacted virtually every industry and company in the world. It has certainly affected yours in a significant fashion. It stands to reason you have a website, some social media hubs, and a few other things. These are all elements of the digital landscape that virtually all of us have to … Continue reading
Are press releases still relevant in 2019? Some would argue that they are not. However, we would argue in turn that press releases are more relevant than ever. Those who say otherwise are likely thinking in the past. The press release of thirty years ago has evolved to a significant degree. So while it is … Continue reading
For everything a press release can accomplish, it is understandable to imagine the costs being high. After all, when we talk about the benefits of press releases in digital marketing, we are talking about a long list of advantages. These include instant exposure to relevant sources, the opportunity to go viral, and the chance to … Continue reading
One of the most appealing benefits of a press release is its flexibility as a marketing tool. This is expressed in many ways. For example, a press release can be an effective means of communicating news and announcements for almost any business. The press release is also flexible in the sense that it is no … Continue reading
Eager to share a new or newsworthy announcement with the world at large? Few tools remain as effective in this day and age as the press release. While building a good press release is certainly more complex than it was thirty years ago, owing to everything we can do with technology, the basic concept of … Continue reading
What is the difference between a media pitch and a press release? Some people will tell you that there is no significant difference. The argument being that they both exist to serve the same basic purpose. To a certain extent, this opinion is not necessarily wrong. Both can be effective at promoting a brand. In … Continue reading
The question put forth in the title above sounds like an easy enough one to answer. After all, conventional wisdom probably tells you that if you don’t have anything interesting to say, then there isn’t much of a point in putting out a press release. This goes with the understanding of a basic press release … Continue reading
It is not difficult to understand why press releases are more important than ever. The genius of the press release lies in its ability to be a flexible means of conveying information to the world at large. It is the most efficient and, arguably, the most effective tool in the world of digital marketing. In … Continue reading
The concept of “fake news” casts a dark shadow these days. With stories and fears of hacking, information tampering, and other elements designed to create what is commonly referred to as disinformation, people are finding it difficult to trust what they read. Disinformation is something that more people understand now than perhaps at any other … Continue reading
What do you have in your digital marketing toolkit? It seems likely that you have a website and social media. It also seems fair to assume you are aware of such concepts as SEO (Search Engine Optimization) and the benefits of blogging. All of those things are crucial for just about any business imaginable. However, … Continue reading
