Online press releases are not likely to disappear from the digital marketing landscape anytime soon. It is estimated that 80 million people are getting their news online every day (1). Believe it or not, but that number can mean something to your company.
Why A Press Release Will Benefit Your Business
Simply put, regardless of the particulars of your organization, you can benefit from everything an online press release can bring to your marketing goals. There are approximately 100 million people using search engines every day (2). Engaging content that drives interest, while also keeping in mind such considerations as SEO (Search Engine Optimization), is something any business can put to work.
Certainly, our PR experts at Max Newswire can show you the SEO benefits of online press releases, among other advantages of taking this medium seriously.
The Basics of Every Press Release
The basic premise behind the press release has remained largely the same through the years. It is an official statement from your organization. The main purpose will be to inform the press, as well as the general public, of a new product or service being offered by your company. In other cases, a press release can be a way of making a major announcement, unrelated to your products and/or services.
A good press release will hit the who, what, where, when, and why of your announcement. It will include your contact information. Many press releases now utilize the media to get their message across. There is a lot of creative potential within the requirements of the standard press release.
What can you expect to achieve from a press release? What are the essentials of a good press release?
How Your Business Can Benefit From a Press Release
What you ultimately want is something with a memorable headline, straight-to-the-point information, and something that will make sure you stand out in the crowd. Sixty-four percent of journalists working today are using search engines to follow the news of the day. Yes, that extends to press releases. Crafting your PR to perfection ensures those journalists will read what you have to say.
At the same time, the best press releases reach more than just journalists. When a press release is constructed carefully, as well as intelligently, it carries the potential to reach millions of people in moments. This is not a pipe dream. For example, it is not unreasonable for a press release to go viral on social media. Doing so means connecting instantly with people all over the world.
If your press release is built around SEO and other elements, it will do more than just find people. It will find people who are already interested in businesses just like yours.
Further Benefits of Press Releases
One of the biggest press release benefits to keep in mind? What it means to your search engine ranking. Studies show that most of us are not going beyond the first couple pages of search engine results. Sure, you can pay for an ad on Google. However, keep in mind that an estimated 80% of online users ignore those ads (4).
In other words, don’t waste your money.
SEO comes down to using keywords and phrases related to your business in the most organic, compelling fashion possible. What we can show you at Max Newswire is the opportunity to explore SEO in one of its most useful avenues possible. This would be the release of a press release that uses your keywords and phrases in a way that ensures people see you on search engines. Keep in mind that ninety-three percent of all online experiences will start with using a search engine.
Press releases are:
- Flexible
- Inexpensive
- Authoritative
- Attention-grabbing
- Potentially viral
Dominate Your Industry News Cycle with Your Press Release
The fact that sixty-eight percent of journalists are using Twitter to find news stories is something else to keep in mind (6). A press release can very easily hit the social media cycle in a very beneficial way. If you have something engaging, journalists and potential customers alike will want to share that information with others.
Max Newswire can show you how to create a press release that achieves everything we’ve discussed here. Contact us today for more information.
SOURCES:
(1), (2), and (3): https://www.ereleases.com/pr-fuel/statistics-seo-press-releases/
(4) and (5): https://seotribunal.com/blog/stats-to-understand-seo/
