Eager to share a new or newsworthy announcement with the world at large? Few tools remain as effective in this day and age as the press release. While building a good press release is certainly more complex than it was thirty years ago, owing to everything we can do with technology, the basic concept of a PR has remained consistent.
The Importance Of When A Press Release Goes Out
We are talking about a straightforward, journalistic document. It is never more than two pages. Many of the best examples of press releases stick to a single page. It gets right to the point with useful information, while simultaneously using the opportunity to spotlight the singular features of the company in question. Everything about its crafting should be careful, knowledgeable about the industry, and understanding of what the company in question wants to accomplish.
However, the details and structure of the best press release service are only the beginning. This attention to detail must be in not only where it goes, but when it goes out into the world, as well. We are often asked when the best time is for press releases. To that end, there are a few things you will want to keep in mind.
When Should My Press Release Go Out?
Timing is everything. That is certainly true in the world of digital marketing. It can also be very specifically applied to your press release. Without taking the timing into account, you may be missing out on the best possible results. Timing is just as important as content and structure, and both of these things are just as important as making sure your PR goes out to all the relevant media sources.
When these elements are brought together, your press release will be an extremely effective part of your larger, ongoing marketing efforts. Companies of all shapes, sizes, and backgrounds can take advantage of what these documents bring.
In terms of timing, here are a few things to consider:
- What about Mondays? It makes a certain sense to send out a press release on a Monday. After all, Monday is the start of the week. It is easy enough to imagine that going out on Monday will catch journalists and others refreshed from the weekend, and ready to read the phenomenal PR you’ve sent out. Nothing could be further than the truth. Owing to how many people send out their PRs over the weekend, hoping it will be seen first thing Monday morning, journalists tend to find their Mondays to be the busiest day of the week.
- Which days are the best days? According to a couple of studies, Tuesday, Wednesday, or Thursday. Those are the best days in the week to send out a press release. Thursdays appear to have the strongest email open rates.
- What is the best time to send out a press release? Early in the morning seems to be your best bet, keeping in mind the days of the week mentioned above. Experts suggest sending your PR out between 10AM and 2PM.
We can help you to understand how these considerations should be applied to your business.