Studies show that human beings process images much more quickly than they do with text. From a digital marketing standpoint, it is easy to see what this can mean for your press releases and other efforts. The press release, in particular, can benefit from a multimedia approach on a number of levels. We are already … Continue reading
Are you putting out press releases on a semi-regular basis? If you are, but also feel as though you haven’t hit your full potential, it might be time to consider other options. Video press releases are worth a serious look. While not an entirely new concept, social media and technology have collectively brought the video … Continue reading
When it comes to the power of the press release, the numbers don’t lie. Not only are press releases more popular than ever, but they have the potential to be more effective than ever. This is because there is now an opportunity to reach more than just relevant news sources.
The benefits of a press release are numerous. This a time-honored approach to generating media and other types of invaluable attention. It is true that technology and social media have shaped the press release on a number of exciting new levels. The same can also be said of how a press release is still designed … Continue reading
There are tons of benefits of a press release. One of the first benefits is the fact that any business of any size or background can put the advantages of a press release to work. The basic concept of the press release has largely remained unchanged through the years. This is a professional document that … Continue reading
While no one is going to toss out the written word in press releases anytime soon, there is no question that video has become a new standard. Video press releases have been around for at least a few years. Yet they have only truly started to show us what they can do in the final … Continue reading
The press release remains an equalizer in the world of marketing. Huge companies obviously have the resources necessary to produce and distribute press releases. However, the same can be said for small businesses just like yours. At the end of the day, with such considerations as social sharing and viral videos, the truth is that … Continue reading
