The press release remains an equalizer in the world of marketing. Huge companies obviously have the resources necessary to produce and distribute press releases.
However, the same can be said for small businesses just like yours. At the end of the day, with such considerations as social sharing and viral videos, the truth is that any business of any size can generate a successful press release.
Why? It’s fairly simple. At the end of the day, the best press releases tell a story. It must be as informative as it is compelling. Any business can do this, particularly when they team up with an experienced, affordable PR firm. Working with experienced PR experts, the benefits of a press release for new business is impressive, when taken as a whole.
Small Businesses And The Digital Marketing Landscape
It is estimated that seventy-four percent of consumers use social media most often, when it comes to making their buying decisions. This isn’t limited to huge online retailers, or large chains with an online presence. More people are using social media and search engines to look for and research small businesses that ever before.
One in five small businesses are not using digital marketing. That includes press releases. If your business isn’t, then it might be time to make some changes. Working with a PR firm is far more affordable than you might think. At the same time, it allows you to let the world at large know about recent developments with your business. This includes not only the press, who remain a vital component in PR distribution Service, but the public, as well.
A closer look at the small business benefits of using a press release might be helpful.
What Press Releases Do For Small Businesses
A press release is a powerful storytelling tool. While it must remain factual, and it must remain to the point, there is still a fantastic element of creative potential to be found here. The fact that you can now embed your press release with a compelling video is a good example of what we are talking about. A PR firm can help you to shape something that is entirely the product of your company’s unique, defining components.
As we mentioned before, press releases are also considerably more affordable than some businesses realize. The short-term and long-term benefits of professional experience often outweigh the small initial costs.
A press release is more than just a document that discusses a recent event or achievement relevant to your company. Using SEO and other PR tools, it is an opportunity to boost visibility. In some cases, a good press release will be able to do this for a business overnight. You can also look to your press release as a chance to boost your authority on a field of expertise. Authority remains one of the most vital aspects of creating a successful brand. Few ideas have a better track record for doing this than the press release.
Think of the press release as proactive management of your brand. We can help you to maintain an impressive degree of control over your reputation.
