Creating And Promoting Your Video Press Release: The Basics

Are you putting out press releases on a semi-regular basis? If you are, but also feel as though you haven’t hit your full potential, it might be time to consider other options. Video press releases are worth a serious look. While not an entirely new concept, social media and technology have collectively brought the video press release to a whole new level.

At Max Newswire, we have the experience and insight necessary to craft memorable, engaging video press releases. Whether you utilize our services, or opt to tackle the project on your own (not impossible by any means, but a considerable demand on resources), it can be helpful to
understand the basics.

What Every Video Press Release Needs

Eighty-seven percent of those who work as online marketers are now using video content. As you keep this in mind, here are the basics on how to create a video press release:

  • Generate your idea: What do you want to say? What is the best way to present this message in video form? Consider what your audience might best respond to.
  • Building your foundation: Several components will define your video. You will need a catchy title, which leads into covering the who, what, where, when, why, and how in a straightforward, unique, and perhaps entertaining fashion. You will need a call-to-action as the heart and soul of a compelling script. You may even want to map out your foundation by creating a storyboard.
  • The production phase: With a good script and storyboard, the production phase can be a lot of fun. In addition to investing in high-quality video and audio, you will need to make sure the overall production is as professional as possible.
  • What happens next? Shooting your content is one thing. The press release really comes alive in the editing stage. From compiling your scenes, to adding music and smooth transitions, this is where you put the finishing touches.

Most videos stick to a running time of four to five minutes. Beyond uploading to sites like YouTube or Vimeo, you still need to keep marketing in mind.

The Basics Of Marketing Your Video Press Release

Marketing can be challenging. This is particularly true, if you opt to do it on your own. Businesses can go viral with their videos, but it can be difficult to stand out from the pack. You will want to not only make sure you’re pitching the video press release to the right sources, but you will also want to do everything possible to get the world at large excited about your
announcement.

This is where social media can come in handy. If you have a strong presence on sites like Facebook or Twitter, you have a good chance of whipping up the necessary interest.

With everything it takes to create a video press release, it isn’t hard to see why many companies choose to outsource such work to our professionals at Max Newswire. We work closely with your ideas and goals at every stage. The completed video then takes full advantage of a vetted, personalized distribution network.

Interested in learning more about the benefits of video press releases? Click here to learn more.

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