Press releases have become the mainstay of digital marketing strategies of many companies but not all of them know how to make the best use of a PR to get closer to their marketing goals. Press releases failing to reach the targeted audience in the way you had planned is a situation faced by most … Continue reading
Press releases have an unshakable reputation for producing results. This document can do more than simply tell the world at large about something going on with your company. The best press releases can establish your presence with the most relevant media sources in your industry. You are also taking advantage of a formidable opportunity to … Continue reading
Simply by virtue of its name, commonsense tells us to send our press releases to the press. This includes print and visual media. Regardless of the specifics of your big announcement, it stands to reason that you want your piece to connect with relevant sources. These should be sources who are genuinely interested in what … Continue reading
There are somewhere in the neighborhood of 3.5 billion people on social media right now. What this means, in a nutshell, is that your business needs to keep social media press releases in mind. There are instances in which a quick social media post is really all you have time for. That’s fine. It can … Continue reading
YouTube marketing is still a relative newcomer to the larger digital marketing landscape. While the video-sharing website has been around for well over a decade, it wasn’t until just a few years ago that companies and marketers began to truly explore its potential from a marketing standpoint. The landscape today for advertisements and other forms … Continue reading
