YouTube marketing is still a relative newcomer to the larger digital marketing landscape.
While the video-sharing website has been around for well over a decade, it wasn’t until just a few years ago that companies and marketers began to truly explore its potential from a marketing standpoint. The landscape today for advertisements and other forms of marketing on YouTube is considerably different from what it was just five years. It continues to evolve and surprise us with what it has to offer companies of all shapes and sizes.
Can all of this benefit the traditional press release? Absolutely. No matter what your company is all about, Max Newswire believes you can use YouTube to the advantage of your latest press release. At the same time, it is also possible to create a press release that keeps in mind YouTube’s strengths and weaknesses as a marketing platform.
Let’s take a closer look at how your YouTube channel and your press releases can work together to create fantastic results.
How YouTube Can Benefit A Press Release
The first thing to keep in mind is that the press release of today is a far more flexible concept than at any other time in its history. Your press release can not only utilize images to create a dynamic impression, but it can also incorporate video. Thanks to the presence of websites like YouTube, you can build an entire press release around how people use the site.
As long as your content is newsworthy, you can create a video press release that can be uploaded with ease to YouTube. There are obviously a lot of different scenarios that can be used as the foundation of your idea. You may have the opportunity to interview or collaborate with someone noteworthy. This can naturally be done on camera. You may want to alert people to a major opportunity, special cause, or upcoming event.
Does your company ever conduct research? Can the world at large benefit from your information in some form or fashion? This is another opportunity to create a press release exclusively for your YouTube audience. At the same time, don’t forget that a video can have a life well beyond YouTube’s massive audience.
The Power Of A Viral Video Press Release
Is it possible to create a viral video press release? Absolutely. At Max Newswire, we have helped dozens of companies to generate unique, large-scale attention by combining their press release efforts with their YouTube channel.
This is because the experience for the user doesn’t begin and end with your video press release on YouTube. It can continue through social sharing. Check your Facebook for a moment. How many people on your newsfeed have shared a video directly from YouTube? Note the variety of videos that are being shared. The notion of a viral video is not limited to a specific industry or genre by any means. This thought can be applied to social media sites like Twitter, as well.