Press releases have an unshakable reputation for producing results. This document can do more than simply tell the world at large about something going on with your company. The best press releases can establish your presence with the most relevant media sources in your industry. You are also taking advantage of a formidable opportunity to establish your authority. This, in turn, can create a stronger impression of your brand from not only clients but from the press, as well.
Your press release can be a powerhouse at transforming leads into conversions. There is also the potential to dramatically enhance your visibility and trust with both journalists and customers.
Just about any worthwhile digital marketing campaign will make room for the press release. Let’s take a deeper look at that aspect while breaking down the essentials of a press release that utilizes SEO (Search Engine Optimization) correctly.
A Basic SEO Overview
Every single second of the day, roughly 67, 000 searches are performed on Google. Yes, you read that correctly.
Stats like these drive Search Engine Optimization, which can basically be described as intelligently using the keywords and phrases most commonly associated with your industry in your content. There are a number of ways you can do this.
Good SEO content is not keyword-driven. It is an effort to create a mutually beneficial relationship between what you have to say, and the keywords/phrases that are most often utilized by people searching for a business like yours. At Max Newswire, we’ve worked with SEO in a number of forms for many years.
It can certainly be applied to anything you want to achieve with a press release. There are several components to consider this fact.
How To Incorporate SEO Into Your Press Release
The first thing your press release must do, in terms of working in tandem with SEO, is to have some keywords and phrases to work with. Google and other sites have services to help you with your research. You don’t want to waste your time and energy on too many. You also don’t want to spend too much energy on the most common keywords.
And where should your keywords appear? At least one or two of them should appear in the headline. You should also try to use some in your first paragraph. Finally, your content paragraphs will use the keywords and phrases you choose. You don’t want to choke your document with dozens of examples of these things. Few press releases go beyond 800 words. Keep this in mind, as well as the fact that you don’t need to put a keyword in every sentence.
Make it a point to learn about anchor text backlinks, as well. After all, you want to get your readers from the press release to the website. These should be utilized as organically as the keywords. Taking multimedia seriously, which includes images, videos, and even file attachments, is a good idea, too.
We can also help you to craft press releases that take full advantage of what SEO has to offer.