Smartly written press releases seem to have lost much of their punch to produce real news coverage. Editors are inundated with information overload. And they barely find time to read the requests they receive daily to make myriad stories viral. So the best bet for you is to develop a relationship with journalists. This looks … Continue reading
Almost everywhere in the world, we have experts in different fields, dedicated to providing the best services. This helps individuals and businesses focus on more important aspects of their projects. This also lifts off the ‘headache’ of the task in which they may not have expertise. One such task is writing and distributing press releases. … Continue reading
Creating a press release that is appropriate in the time of Covid-19 can be a challenging task. In these uncertain times when people are in a state of utmost anxiety, you must draw a line between the need to communicate about your brand without turning up as a company trying to capitalize on this difficult … Continue reading
What’s a piece of content that informs, yet does not tell the entire story? A press release! This is content meant to tease, to ignite interest, to throw a spark and turn into a sensation. This is no article or blog. But this can be a trigger for a journalist to write an article or … Continue reading
