It is tough to draw the attention of media to your brand or event unless you have a significant presence in your domain. A press release is a simple but effective way of turning the spotlight on your business but to achieve the desired impact and results, you must make sure you get the press … Continue reading
A press release is a tool to announce something newsworthy in the most objective manner. The whole idea is to get wide media coverage and be noticed by the targeted audience. Is it easy to get media coverage? It certainly is not. Just any event or story is not newsworthy. Those experienced in spinning out … Continue reading
Your enterprise can adopt a wide gamut of online marketing tools to establish your presence across different platforms. Among all online initiatives that help you reach your target audience, a press release is probably the most cost-efficient and effective tool. Since a news release is not a paid advertisement, readers are likelier to appreciate the … Continue reading
People usually believe the toughest part is to create a press release. Nope. The toughest part is to distribute it to relevant places. You might be left holding a shiny new press release with nowhere to go. So, even before you sit to create your precious piece of content, know where to send it. Cheap … Continue reading
