Online platforms such as social media channels, news sites, and internet-enabled interactive apps have been exceptionally busy during the current Covid 19 pandemic period. This can be attributed to the stringent regulations enforced by governments such as lockdown, travel restrictions, and safe distancing norms.
Challenges of Covid 19
The growing global press release distribution can also be attributed to the current situation because companies find it easier to reach their prospects by adopting online channels to circulate news releases.
One must also consider some of the challenges of publishing a press release during these trying times. Whether you hire a paid press release service or consider the option of free press release distribution, you need to be sensitive regarding the subject of a press release.
Being sensitive and responsible
Since everyone is facing difficulties due to sluggish economy, lost jobs, and slump in demand, one should abstain from exploiting the pandemic to make profit. Any press release that is aimed at profiteering must not be circulated during this period of crisis.
On the other hand, you should be announcing something which would actually benefit the masses in their fight against Covid 19. If you are giving easy access to a virtual platform to keep children busy with their studies, it can be a great press release subject.
Similarly, if your organization is offering free shelter and meals to the underprivileged, it can be announced via a press release to pass on the benefit to more and more people.
Importance of hiring the right service provider
You need to make sure that your message reaches the right prospects by leveraging a newswire agency that practices targeted distribution across selected media channels as per your priorities.
Reputed providers of global press release distribution empower your PR distribution initiative with rapid and smart use of search engine indexing to help your targets notice your news without any hassles.
Engaging relevant audiences
Focused and pointed distribution of press releases helps your news reach relevant sources. You are automatically assured freedom from spam because reputed PR distribution agencies strictly avoid the posting of inappropriate news reports.
Understanding specific objectives of different businesses is an important attribute of the right PR distribution provider. This requires your free press release submission provider to have a vast experience of catering to a large variety of customers.
Vital features of a good press release
Whether you are targeting your news report at a local audience or a global audience, the main features of a good press release will always remain the same. First and foremost, your news release must have a catchy and meaningful title to attract journalists.
Any news item for global press release distribution is read by your target audiences who consider it a news story and not a paid advertisement. You are therefore advised to present facts and figures to boost the credibility of the news.
Unless your news story is presented in a crisp and concise manner, you will never be able to keep your readers engaged. This is also applicable to reporters who always happen to be busy with multiple assignments.