If you think press releases are outdated and do not pack the same effectiveness and punch as it did in the past, you need some heavy tutoring about modern digital marketing techniques. Press releases are a critical component of marketing today. Of course, it has come a long way from its previous form but the value it can add to your marketing arsenal is priceless.
Contrary to what some marketers believe, there is a place for the press release in your marketing and communications strategy despite the availability of many cutting-edge and powerful marketing techniques and technologies. Journalists still look for press releases for news stories but in a different way to keep pace with the changing landscape and demands of digital marketing.
The key to leveraging the power of press releases effectively is to make sure that they are about newsworthy events that can appeal to your readers. A press release is the best medium for sharing timely, relevant news with your targeted audience. It could be about a recently concluded or upcoming important event, a product release, or about launch or updating or upgrading your company website.
You must also make sure that you hire the services of a professionally managed distributor to get your news on the most relevant press release submission websites.
Still wondering whether or not to make a press release a part of your marketing plan? Here are some reasons that will convince you that you should, and promptly.
It Is a Trusted Information Resource
A press release is the best way to state facts as it is. As it is an official document/statement coming straight from the company, it is seen as presenting a factual picture without any spin.
Helps In Expanding Your Visibility and Reach
A press release is deployed on many online and offline news resources across multiple channels relevant to your business and industry. The best press release submission websites can potentially boost the chances of enhancing the visibility of your brand and reaching your message to a wider audience. This can do wonders for your SEO efforts.
Establishes You As The Subject Authority
By publishing press releases consistently on newsworthy subjects, you can establish yourself as an authority on the subject and gain the trust and respect of your audience. This bodes well for all your future publications as well as you will have a ready audience waiting for your next release. It assures you a dedicated and highly relevant audience as well.
Helps Create Additional Content:
When you create a press release, it might appear as a piece of standalone content but it is not. The same content can be released with some changes across multiple channels. You can post in on blogs, social media channels, and other sites where you are likely to have an audience. The fact that PRs are seen as factual content automatically triggers multiple message creation. It can help feed your content generation needs for a long time.
Choosing the right press release distribution service is vital for leveraging all the benefits of a press release. A free press release submission service will offer a limited range of features than a paid one. If you want to maximize the impact of your news release the services of a reputed and established PR distribution agency is highly recommended.