Are you a newly launched startup looking at ways to create a buzz in the market despite your limited resources? It’s not easy, but it’s certainly doable. You can get widespread press coverage for your business through press releases. It is a simple, cost-effective, and proven way of reaching your message to a targeted audience.
If you are creating a press release for the first time, you could face some problems as a press release is unlike any other promotional content. Using the services of a global press release distribution agency is highly recommended.
What Topics Can a Press Release Cover?
A press release is structured in a specific way and designed to provide information on a topic of current interest such as launch of a new product, service, or website, a new appointment, hosting of an important event or something on similar lines. The ground rule is that a PR must offer valuable information to the readers.
For a press release to achieve its intended objective, it must be newsworthy and provide information that can attract the attention of media channels and relevant journalists. By using the services of a reputed global press release distribution agency, you can be sure of reaching out to your audience across all channels and mediums.
The objective of a press release is to ensure that your news story reaches the widest potential audience and also those who are interested in your product or service. That’s why it is important to connect with the relevant journalists who can share your news on the news mediums and channels covering your type of business and industry. Your pitches must be sent to the right people to achieve the desired outcome.
Create a Powerful Headline
Your business press releases must begin with an irresistible headline. Research shows that most publishers are influenced by headlines to open the PR sent to them. And they receive dozens of press releases every day. Your news story must have a captivating headline to impress journalists and create enough interest to make them read the rest of the content. Keep your headline short and include some element of exclusivity to make it unique.
The timing of sending the press release pitch is also equally important. Experts believe that if you send out the pitch on specific days and time of the day, the chances of success are higher. Most journalists prefer to receive emails about PRs in the morning. So if you have scheduled to send your PR pitch later in the day.
It is not enough to create a press release and pitch it right. You must also follow up on the press release. There is a debate on whether this is the right thing to do, but many marketing experts seem to agree that following up can help you gain results.
Hiring the service of a global press release distribution agency will spare you all the hassles associated with planning, creating, and distributing your press release on the right platforms. A professionally-managed agency will know how to maximize reach and visibility across all media channels, both online and offline.