As a newbie, you want to make a newsworthy announcement to arouse the interest of journalists and media outlets.
You desire that your business gets decent coverage and a great deal of earned media and visibility.
It is quite a hard task to start a new business. Add to that the pressure of spreading the word about it to your consumers and media, and you have the perfect stress soup.
The importance of distributing press releases is unparalleled. Many people take pains to write a beautiful piece of content, but take the task of distributing the content lightly.
