What is the right PR strategy? It is more than just press release distribution with an objective to announce a newsworthy event like the launch of a new product, or to raise brand awareness. To run an extremely effective PR campaign, you must walk the extra mile. After all, you need to attract decisive media … Continue reading
2 Essential Things to Consider When Sending a Press Release
It’s nice to have a well-written press release on your table or desktop, waiting to create the breaking news. However, a press release doesn’t just reach the media and become an overnight sensation. You must strategize the release of your content. If sent at the wrong time and to the wrong people, your press release … Continue reading