A press release is an incredible thing to happen to your business. It spreads word about your product or service and, in general, about your business to all the relevant people in your sphere.
A press release is a precious piece of content. It can attract media like a flower that attracts honeybees. Journalists can extract a lot of juicy information from this piece of content and create a successful coverage. The only condition is that your content must be written in the right format and sent to the … Continue reading
Are press releases still relevant in 2019? Some would argue that they are not. However, we would argue in turn that press releases are more relevant than ever. Those who say otherwise are likely thinking in the past. The press release of thirty years ago has evolved to a significant degree. So while it is … Continue reading
One of the most appealing benefits of a press release is its flexibility as a marketing tool. This is expressed in many ways. For example, a press release can be an effective means of communicating news and announcements for almost any business. The press release is also flexible in the sense that it is no … Continue reading
