In today’s cut-throat world, doing business is not just about manufacturing a product and selling it. And it’s not just about doing a simple marketing campaign to publicize your business. The business world is a lot more complicated. Competition has gone stiffer and more creative. Almost every day, you must create atleast one out-of-box idea … Continue reading
A press release won’t promise to take your company to the cover of Forbes, but yes, it can pretty well spread the word about your brand and business everywhere. And who knows? Your business might find an esteemed place in the Forbes one day! It all starts with publicity – for the right reasons and … Continue reading
Everyone wants to remain abreast of the latest happenings in their areas of interest. With the increasing dominance of digital technology in every sphere of life, it is not surprising that people prefer to read news online. Businesses are aware of the fact that they are more likely to connect with their audience if they … Continue reading
What’s a piece of content that informs, yet does not tell the entire story? A press release! This is content meant to tease, to ignite interest, to throw a spark and turn into a sensation. This is no article or blog. But this can be a trigger for a journalist to write an article or … Continue reading
Press release is an important piece of content. Unless you put it right, you won’t reap the benefits from it. So, it is essential to put together a press release, which has the right format, attracts journalists, and means business. Your content must give an impression to the journalist that your event is important. Your … Continue reading
