Media channels can be effectively leveraged to insert corporate announcements or news releases to showcase features of brands or new launches by companies. Print media has slowly faded into oblivion as more and more providers of PR distribution service are emerging for circulation of press releases. PR as a brand booster Nicely crafted press releases … Continue reading
Smartly written press releases seem to have lost much of their punch to produce real news coverage. Editors are inundated with information overload. And they barely find time to read the requests they receive daily to make myriad stories viral. So the best bet for you is to develop a relationship with journalists. This looks … Continue reading
Innumerable businesses publish their press releases at the last minute. Is this the right thing to do? Unless you are associated with the White House, it is unlikely that journalists will leave everything else and attend to your last-minute release, canceling other events for you. To put it in one sentence: if you leave PR … Continue reading
