A business must not consider a press release to be necessarily an SEO tool. A release is much more than search engine optimization. You are reaching out your product or service to the target audience and effectively branding it. If you have crafted it well enough, your online press release will pull organic traffic back … Continue reading
Smartly written press releases seem to have lost much of their punch to produce real news coverage. Editors are inundated with information overload. And they barely find time to read the requests they receive daily to make myriad stories viral. So the best bet for you is to develop a relationship with journalists. This looks … Continue reading
Press releases have become the mainstay of digital marketing strategies of many companies but not all of them know how to make the best use of a PR to get closer to their marketing goals. Press releases failing to reach the targeted audience in the way you had planned is a situation faced by most … Continue reading
The transition to digital has impacted virtually every industry and company in the world. It has certainly affected yours in a significant fashion. It stands to reason you have a website, some social media hubs, and a few other things. These are all elements of the digital landscape that virtually all of us have to … Continue reading
Are press releases still a useful marketing tool in the 21st century? Absolutely. Despite the powerhouse that social media has become, particularly as a global tool for communication, the traditional press release remains invaluable. The truth of the matter is that we are still exploring what social media has to offer from a marketing perspective. … Continue reading
Whenever you think of promoting an event or a new development that needs to be targeted at specific audiences, such as football enthusiasts or sports lovers, a targeted press release distribution is the right option. Significance of strategic coverage If you are publishing your news story in a local newspaper, it will be read-only … Continue reading
Press releases are short contents issued by businesses and companies, large, medium, or small, to convey newsworthy information to journalists and the general public. The type of material that goes into press releases can vary a great deal. It can be announcement of a new product/service, a business event, or a clarification on any sensitive … Continue reading
It does not matter which industry you belong to. Almost all types of business use digital marketing to communicate key developments within their business or the industry to those looking for such information. One of the best ways of doing this is to use a press release. A press release can help you get the … Continue reading
