Social media has transformed the way businesses communicate across the world. It has created new benchmarks in branding, and for start-ups a new platform to succeed at level even businesspersons could not think of earlier. As companies are trying out novel ways to harness the power of social media, the time-honored marketing platform – the … Continue reading
Many people proclaim that the era of press release is gone. However, when you see the number of press releases being published every day and how eagerly the media respond to it, you would say it’s a new era of press releases! PR writing can never die. It’s official. Yes, its versions can change. Earlier, … Continue reading
The transition to digital has impacted virtually every industry and company in the world. It has certainly affected yours in a significant fashion. It stands to reason you have a website, some social media hubs, and a few other things. These are all elements of the digital landscape that virtually all of us have to … Continue reading
Virtually every business under the sun needs to take public relations seriously. To be more specific, a business just like yours must learn how to utilize press releases effectively. Some believe Search Engine Optimization (SEO) and social media represent the future of the digital marketing landscape. Up to a point, they aren’t wrong. Up to … Continue reading
