Why is a press release important?
The answer is simple.
You need to inform the media about your company’s recent developments.
In spite of all developments and advancements in marketing and advertising, content creation and distribution continues to be the most vital process of reaching out to target audiences. In fact, the advent of the internet has made the process of content distribution more intricate and multifaceted. Ways to distribute an online news release One can … Continue reading
Press releases have an unshakable reputation for producing results. This document can do more than simply tell the world at large about something going on with your company. The best press releases can establish your presence with the most relevant media sources in your industry. You are also taking advantage of a formidable opportunity to … Continue reading
Simply by virtue of its name, commonsense tells us to send our press releases to the press. This includes print and visual media. Regardless of the specifics of your big announcement, it stands to reason that you want your piece to connect with relevant sources. These should be sources who are genuinely interested in what … Continue reading
There are somewhere in the neighborhood of 3.5 billion people on social media right now. What this means, in a nutshell, is that your business needs to keep social media press releases in mind. There are instances in which a quick social media post is really all you have time for. That’s fine. It can … Continue reading
Studies show that human beings process images much more quickly than they do with text. From a digital marketing standpoint, it is easy to see what this can mean for your press releases and other efforts. The press release, in particular, can benefit from a multimedia approach on a number of levels. We are already … Continue reading
Are you putting out press releases on a semi-regular basis? If you are, but also feel as though you haven’t hit your full potential, it might be time to consider other options. Video press releases are worth a serious look. While not an entirely new concept, social media and technology have collectively brought the video … Continue reading
When it comes to the power of the press release, the numbers don’t lie. Not only are press releases more popular than ever, but they have the potential to be more effective than ever. This is because there is now an opportunity to reach more than just relevant news sources.
The benefits of a press release are numerous. This a time-honored approach to generating media and other types of invaluable attention. It is true that technology and social media have shaped the press release on a number of exciting new levels. The same can also be said of how a press release is still designed … Continue reading
There are tons of benefits of a press release. One of the first benefits is the fact that any business of any size or background can put the advantages of a press release to work. The basic concept of the press release has largely remained unchanged through the years. This is a professional document that … Continue reading