What is the right PR strategy? It is more than just press release distribution with an objective to announce a newsworthy event like the launch of a new product, or to raise brand awareness. To run an extremely effective PR campaign, you must walk the extra mile. After all, you need to attract decisive media … Continue reading
Social media has transformed the way businesses communicate across the world. It has created new benchmarks in branding, and for start-ups a new platform to succeed at level even businesspersons could not think of earlier. As companies are trying out novel ways to harness the power of social media, the time-honored marketing platform – the … Continue reading
Innumerable businesses publish their press releases at the last minute. Is this the right thing to do? Unless you are associated with the White House, it is unlikely that journalists will leave everything else and attend to your last-minute release, canceling other events for you. To put it in one sentence: if you leave PR … Continue reading
Press releases have an unshakable reputation for producing results. This document can do more than simply tell the world at large about something going on with your company. The best press releases can establish your presence with the most relevant media sources in your industry. You are also taking advantage of a formidable opportunity to … Continue reading
There are tons of benefits of a press release. One of the first benefits is the fact that any business of any size or background can put the advantages of a press release to work. The basic concept of the press release has largely remained unchanged through the years. This is a professional document that … Continue reading
