The simplest definition of a backlink is that it is a link that one website receives from another website. There are numerous benefits of backlinks. Such benefits can apply to virtually any business. It has become a crucial component to successful SEO (Search Engine Optimization) practices. The better you understand how SEO works, as well … Continue reading
Online press releases are not likely to disappear from the digital marketing landscape anytime soon. It is estimated that 80 million people are getting their news online every day (1). Believe it or not, but that number can mean something to your company. Why A Press Release Will Benefit Your Business Simply put, regardless of … Continue reading
Virtually every business under the sun needs to take public relations seriously. To be more specific, a business just like yours must learn how to utilize press releases effectively. Some believe Search Engine Optimization (SEO) and social media represent the future of the digital marketing landscape. Up to a point, they aren’t wrong. Up to … Continue reading
Are press releases still a useful marketing tool in the 21st century? Absolutely. Despite the powerhouse that social media has become, particularly as a global tool for communication, the traditional press release remains invaluable. The truth of the matter is that we are still exploring what social media has to offer from a marketing perspective. … Continue reading
Whenever you think of promoting an event or a new development that needs to be targeted at specific audiences, such as football enthusiasts or sports lovers, a targeted press release distribution is the right option. Significance of strategic coverage If you are publishing your news story in a local newspaper, it will be read-only … Continue reading
Press releases are short contents issued by businesses and companies, large, medium, or small, to convey newsworthy information to journalists and the general public. The type of material that goes into press releases can vary a great deal. It can be announcement of a new product/service, a business event, or a clarification on any sensitive … Continue reading
Approximately 80 million people get their news from online sources. About 100 million people are using search engines every day. These statistics alone can emphasize why press releases still matter. However, there are other facts and figures about press releases to keep in mind. Are Press Releases Still Important In 2019? Crafting professional press releases … Continue reading
It is not always an easy job to get your news story online. Though there are several press release websites, both free and paid, that will do the job for you, selecting one that is effective can be a tedious task. After all, as a business person you need to distribute your story to online … Continue reading
It does not matter which industry you belong to. Almost all types of business use digital marketing to communicate key developments within their business or the industry to those looking for such information. One of the best ways of doing this is to use a press release. A press release can help you get the … Continue reading
To make headlines in the digital world, a business must pay particular attention to content and its marketing. Content comes in different forms. It is good to embrace all forms so that you make your presence felt in various digital platforms. Articles, blogs, press releases, infographics, videos, social media posts, classifieds, and what not—content is … Continue reading
