Frankly, the pre-internet era was not the bygone age of advertising. In those days, the conventional methods succeeded and they still do even today. Using press releases to get your word out in those days involved connecting with journalists and editors. Today, we are in the age of the internet. Blogging, content distribution and social … Continue reading
Press release submission has always been an effective way of gaining attention of prospective customers in a subtle manner. Press announcements help your company remain in focus in an organic manner because unlike other marketing tools, a press release is never written with the purpose of selling a product or service. The purpose of writing … Continue reading
The objective of press release distribution services is to deliver your story to a network of targeted media. The media generally chosen is the target audience that could be interested in the news you are promoting. Ideally, you would select the best press release service so that the news you are promoting gets the maximum … Continue reading
Have An Announcement to Make? Do you want to cash in on this vibrant market condition? Do you have an announcement to make regarding a new product launch or about the discounts and offers on your existing product lines? Why not use a press release to shout out the offers to your targeted audience? You … Continue reading
Hundreds and thousands of press releases are submitted every week by travel agents and travelling companies at affordable press release distribution sites. But not all of them are professionally written. That’s the reason why most travel agencies complain about not getting enough mileage from PRs. No agency will get the desired mileage until and unless … Continue reading
Press release and distribution may seem easy but in reality you have to follow certain steps to make them successful. Here are some of the sure-shot best practices that will make your PR successful. 3 Sure-Shot Best Practices for Press Release Writing & Distribution #1. Make the Headline Short, Effective, Newsworthy, and Self-Explanatory. A short, … Continue reading
Are you running and managing a travel business? You are probably aware than most others that you are operating in an industry which is becoming increasingly competitive. It is becoming more and more difficult to stand out from the crowd and drive customers to your business. Your only saving grace is to market your business … Continue reading
Marketing campaigns may not drastically impact the bottom line of the enterprise. You must focus on using press releases as a creative and effective marketing tool instead of spending on print ads. You can leverage valuable press release distribution sites for spreading awareness of your products and achievements in an authentic and affordable manner. Clarity … Continue reading
Among all types of advertizing initiatives such as print, radio, and TV, most of the enterprises in travel sector are convinced that the only option for authentic and impartial advertisement is an affordable press release distribution. Advent of PR as marketing tool Travel and leisure is one of the most interesting and lively industry. There … Continue reading
Your online existence needs to be supported by a variety of activities. If you submit a press release to highlight the important news about your company, your online visibility is sure to get a boost. Unless your news story is picked up and reported by the press, your efforts of submitting press releases will not … Continue reading
