Google clickstream data released by SparkToro founder Rand Fishkin reveals that 50.33% of Google searches ended without the visitors clicking on any organic or paid search results.  An earlier study was done in the first quarter of 2019 also revealed that 49% of the searches on Google were zero-click. In the first quarter of 2016, … Continue reading “Study Reveals That More Than 50% Google Searches Do Not Lead To a Click on Other Content”