Even as iPhone sales are looking southwards, Apple has chosen to bet on its iconic brand. At a well-attended press event held on Tuesday to largely stick to its smartphone playbook with new models announced at a closely watched press event on Tuesday at its headquarters in Cupertino, California, Apple showcased the iPhone 11 Pro and 11 Pro Max models – both premium class with four-figure prices. A cheaper iPhone 11 model was also introduced.
As always, Apple highlighted the enhanced battery life, camera system and hardware the new phones which do not appear to have any dramatically different design than the earlier models. The iPhone 11 Pro will have four hours longer life than the iPhone XS while the iPhone 11 Pro Max will last five hours longer than the iPhone XS Max.
The iPhone 11 Pro and the iPhone 11 Pro Max will cost $999 and $1,099, respectively.
It must be mentioned that the iPhones business has seen major declines in all the past three quarters. Consumers are not upgrading quickly enough and the US-China trade war is also affecting sales figures. That’s why these markets will get the iPhone 11 at a lower price of $699.
Pre-order begins this Friday while the sale in stores will begin on September 20. Apple also unveiled the new seventh-generation iPad at the event. The new model has a larger retina display at 10.2 inches. It will sell at $329.
Apple also announced an updated version of its smartwatch. The Apple Watch Series 5 comes with an always visible watch face. The Series 5 watch starts at $399 or $499 with cellular. The earlier version, the Series 3 Apple Watch will be now sold at $199. At the event, the shift in the strategy of the company was clear as it focused on subscription services.
There were announcements made for Apple Arcade, its gaming subscription product as well, and Apple TV+, a new streaming service for original shows and movies. Each will cost $4.99 a month according to Apple.