The Effect of Improved Google Local on Conversion

Have you noticed that when you a search on Google now, you will also find a local result in the SERPs? When this happens, you can be sure that the results are powered by Google My Business.

When Google displays local results in its search, you can be sure that they are doing precisely what the consumers need and are expecting. Local results suit their purpose better than general results from a specific search.

In fact, Google’s CEO had said recently that, “I wouldn’t underestimate the focus we have on local. Just to give you a sense, local mobile searches are growing faster than just mobile searches overall, and have increased by almost 50% in the last year.”

The signs are clear that Google My Business is playing a critical role in capturing traffic.

It is no secret that in today’s market, consumers put a lot of importance and weight to ratings and reviews. Their decisions are definitely influenced to a huge extent by these ratings. And they matter more for searches that do not involve a brand. Consumers are clearly more impressed by businesses with high ratings in searches that are not brand-specific.

Google My Business is taking center stage and including local businesses with high competency ratings in their search. Local businesses must ensure that their name, address, phone number, website, hours, and other vital detailed are accurately presented and well-aligned across the web. It is recommended that you use a location data management platform to improve quality and results.

Local businesses would do well to respond to reviews as it can improve conversion abilities. Businesses may also consider investing in specific software packages available for boosting ratings and review.

Location is very important to any business as is evident from the statement put out by Google CEO recently. Your business prospects and potential can improve significantly by improving your listing in Google My Business and other location data providers.

Google Local

#Google #Googlelocal #Googlebusiness #Googlesearch #Googleconversion #Googlemybusiness #Googlekeyword

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