JWRX Uses Micro Moments to Increase Content Marketing Reach
Posted on January 03, 2019
JWRX.io is a Business Consulting and Marketing Content Firm that solves complex business problems by leveraging content and technology using micro moment concepts to capture people’s attention.
Content marketing was introduced as a marketing tool a few short years ago. In its early stages it was easy to get attention in a news style fashion using this concept.
In 2018 content marketing has gotten very busy and loud. Businesses are having a harder time being seen and heard. Content marketing worked well for awhile. Then social media channels began to dampen the reach. Consumers need to have content flash in front of them that they identify in micro moments that capture attention.
That’s why Jana Rowland and Jt Clough decided to merge their companies together to form JWRX.io and provide a real solution by simplifying the process as a team.
Rowland and Clough noticed a common theme with their marketing firm clients. Most were trying to be on any and all social media channels. Messages were too long and every message does not portray well on every channel. JWRX techniques go against what many marketing firms will direct their clients to do. Instead of being everywhere they’ve used micro moments on the right channels for each client, increasing reach with engagement.
JWRX.io is a Business Consulting and Marketing Content Firm that solves complex business problems by leveraging content and technology using micro moment concepts to capture people’s attention. Clough has been in marketing since 1988, while Rowland was born in 1988. She’s now been in the marketing world for the last 6 years while Clough has been marketing for 30 years as of May 2018. Follow their story on LinkedIn JWRX Business Page.
What these two dynamic women bring to the current marketing world is the combination of understanding how to market with transparency using tried and true methods while weaving the best of technology into how and why a marketing message is published. When it gets down to it, they are known to take the fluff out of what most big agencies will tell a company it needs and get down to the reality of how to capture attention to create real paying customers.
JWRX uses a simple formula to catch those moments with content that answer “I want to know” moments, “I want to go” moments, “I want to do” moments and “I want to buy” moments. They then take those moments and transfer them to a simple system any business from small to large can use to speak directly to their consumer.
JWRX is a Consulting Firm that helps our clients (action-takers) SOLVE Complex Business Problems by Leveraging Content and Technology. We help C-Level Executives to small business owners create authentic reach that converts to real customers.