UltrAspire Welcomes 2019 with a Spring Launch
Posted on January 07, 2019
UltrAspire introduces the new Extreme Line
UltrAspire is excited to announce the launch of the spring 2019 Collection and the introduction of the Extreme Line. For Bryce Thatcher, owner and founder of UltrAspire, it’s about pushing the limits of endurance sports to new heights. With the introduction of products or a new iteration, they are always brought to market out of need and that need is to perform better.
With innovation and the need to perform at a peak level being core values behind research and development at UltrAspire, identifying the needs of people who are actively involved in human powered sports is important. To Bryce, keeping the environment that we live and play in clean and safe is critical. Society as a whole has seen a trend of people who live very minimalist lives when it comes to belongings. People are taking endurance sports to levels never before achieved thus having certain needs in order to perform at that type of level. It is these three elements that came together to create the Extreme Line. Multiuse packs that can cross over into multiple activities built with highly durable long lasting fabrics and mesh with features that are very user friendly. The Bryce XT and the Epic XT are the two newest additions that come in the Extreme Line.
The Zygos 4.0 is a new iteration to the Race Line that is included in the spring 19 launch. With previous models being Bryce’s pack of choice the changes that this vest has undergone comes from his direct experience with the pack. Another addition is a new handheld with an incredibly easy to adjust system called the Iso Versa 2.0. A new colorway has also been introduced, ultra violet, and will be offered on certain products like the Momentum, Astral 3.0, Essential bottle Pack, and Ultra 550 handheld.
For Bryce, the ability to spot trends and gaps in the market has led to many product inventions and innovations over the years and will continue on long into the future. He does not wish to be all things to all people, but to be for those who know when something feels right and good.
UltrAspire is a high-performance, innovative outdoor gear company. From competitive endurance sports to the casual adventurer, UltrAspire keeps to a very important code which is to create an inspired outdoor experience. Gear up with UltrAspire and experience the difference at www.ultraspire.com