Trip Advisor reviews of the Charm Hotel & Spa in Brighton has put it at Number 7 in the Top 10 hotels in Brighton & Hove which is a massive achievement after just two years with customer intimacy, creating an emotional connection with guests, building loyalty and attention to detail by the staff cited by many guests as the reason why they keep returning to the hotel. The ultimate goal is to go for the top position and time will tell.
Currently with 738 TripAdvisor reviews, of those 616 view the hotel as excellent, 111 as very good, 10 average and 1 as poor, with location, cleanliness, service and value and most importantly staff as the key decisions why they score the hotel highly on TripAdvisor.
While we know that travel reviews influence traveller decisions—95% of travellers report using travel reviews regularly to make booking decisions, the impact of reviews on hotels goes much further than just making the final cut. For instance, a Cornell study found that a one-point increase in reputation (based on a five-point scale) may result in a hotel’s ability to raise room rates up to 11.2%. A Trust You heat mapping study found that given equal prices travellers are 3.9 times more likely to choose a hotel with a higher review score. And, even when hotel prices are increased for hotels with better review scores, travellers are more likely to book the hotel with the higher score despite the higher rate. In fact, 76% of travellers said they were willing to pay more for a hotel with higher review scores.
Understanding the nuance of these correlations however as TripAdvisor score vs. TripAdvisor popularity ranking, timeframe in which the review was written, brand, geographic market can be challenging.
With the recent extension and addition of nine suites and the new “Charm Spa Suite, the Suite is designed for guest enjoyment as well as for the local community who are welcome to come in, relax and enjoy. The Suite encompasses a luxurious Steam Room to accommodate guests, clients and romantic couples, top range quality and deluxe Hot Tub in a lush private garden, a manicure/pedicure room as well as a massage treatment space. To complete the Spa Suite the interior focus is on serenity with textured tiling, aqua colours and plants with unique artwork and soft furnishings creating a calming atmosphere to help you chill out and relax.
Beyond that, the Charm’s desirable location in Kemptown, Brighton makes it a convenient start point for exploring the City, with the Palace Pier, the Beach, the Royal Pavilion, Shopping in the North Laines, the SeaLife Centre all within 4 minutes walking distance away.
A recent PhoCusWright study revealed the impact reviews have on travellers’ decision-making: These show that
• 83% of respondents indicated that reviews help them pick the right hotel
• 80% read at least 6 – 12 reviews prior to booking
• 53% won’t commit to a booking until they read reviews
General Manager of the Charm Hotel and Spa Brighton Leo Nguyen said, "Whether you're looking for a great value hotel in a popular city like Brighton & Hove, a luxurious beachfront splurge, or a romantic getaway, you can see that hundreds of reviews and opinions from the TripAdvisor community has picked the Charm as the place to enjoy your stay in Brighton and our great staff will give you a fabulous welcome that will inspire and help you enjoy your amazing trip."
The impact of a hotel’s ranking, review score, and percentage of 5- star reviews each have a positive influence on the number of bookings. It is said that if the share of 5-star reviews increases by 10%, the number of bookings increases by 10.2% in the UK and Europe. Also, if the average review score of the hotel improves by 10%, the number of bookings increases by 2.2% in the UK and Europe.
There is an introductory offer for the new “Charm Spa Suite” of FREE One hour of Spa treatment worth £70 for a minimum of 2 nights stay in the Hotel with EITHER the luxurious Steam Room or the Deluxe Hot Tub. Please contact the hotel directly for this very special deal. This offer is only valued till the end of March 2019.
For more information about the Charm and the Spa Suite checkout www.thecharmbrighton.co.uk or call 01273 021 085. Rooms at the Charm & Spa start at £90 and include breakfast.
Follow the Hotel on Facebook@theCharmbrighton.co.uk, Twitter@charm_hotel.co.uk For more on this Press Release please contact AHPR on (+44) 07850 736544 or email
ambrose@ambroseharcourtpr.co.uk
END NOTES TO EDITOR:
The Charm, Brighton is a sensational new luxury boutique hotel, now with a new Spa Suite in the heart of Kemptown, Brighton. The hotel offers designer living in a traditional setting and the recent refurbishment has transformed the 200-year-old building into a stylish and modern hotel with a reassuringly classic ambience. Each room in the elegantly refurbished historic building has been thoughtfully designed to provide all our guests with the most comfortable and restful hotel VIP experience. Our inspirational interior designers have created a delightful and luxurious look and feel, enhanced by ethereal and original artworks in every room.
The Charm – Brighton Boutique Hotel & Spa, 20-21 New Steine, Brighton. BN2 1PD East Sussex. UK Tel +44
Quote:- The Charm Spa Suite
- Entrance to the Charm Hotel, Brighton. UK
- Preview pic - one of the room suites at the Charm.
