Advocado Named a May 2019 "Cool Vendor" in Advertising by Gartner
Posted on May 22, 2019Cool Vendors in this Report are Included Because They are Interesting, New and Innovative
Advocado, the SaaS company transforming linear TV advertising into a real-time bidding trigger for search & digital advertising, announced that it has been named a “Cool Vendor” in the May 6, 2019, report titled, “ Cool Vendors in Advertising, 2019” by Andrew Frank, Eric Schmitt, and Jason McNeillis at Gartner, Inc. The report evaluates interesting, new and innovative vendors, products and services in the advertising space. Gartner’s report points out, “As advertisers, marketing leaders have traditionally faced a trade-off between measurable performance and longer-term brand impact of ads. Advertising technology innovators are overcoming this trade-off with new methods for delivery and measurement of ads across digital and traditional channels.” The report also provides key findings on advertising including the following:
“We feel that it is a unique honor to be named a Gartner ‘Cool Vendor,’ especially as a startup with a recently launched product,” said Brian Handrigan, Co-Founder and CEO of Advocado. “With 94% of us watching television with a connected smartphone within reach and 70% of us admitting to using that device to learn more when an advertisement on television captures our attention, now is the time for advertisers to capture these valuable intent-rich micro-moments. Watching our customers, increase website visitors, leads and sales by as much as 400% is extremely gratifying. We believe this designation validates our commitment to explore and transform the intersection of technology and communication while delivering better, more relevant, experiences for both advertisers and audiences.”
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Headquartered in St. Louis, MO, Advocado helps brands quantify and increase the impact of their advertising by transforming broadcast TV ads into real-time bidding triggers for search advertising and performance-based media that works alongside their existing digital campaigns. Our platform helps advertisers reach a trifecta: increased campaign effectiveness, enhanced ROI, and accurate cross-channel attribution measurement. For more information, please visit https://www.myadvocado.com.