Excelerat - A Google Connect Event on Digital Marketing
Posted on May 23, 2018
“Leading Estate Agents attend event at Google enhance their Digital Marketing” “EXCELERATE – A GOOGLE CONNECT EVENT” “Leading Estate Agents attend event at Google enhance their Digital Marketing” An estate agent’s website is their most important office. The footfall there is far higher than for any high street branch and with the market slowing, it is this reality that is pushing the most innovative traditional estate agents to embrace digital marketing and find ways to grow. At a
An estate agent’s website is their most important office. The footfall there is far higher than for any high street branch and with the market slowing, it is this reality that is pushing the most innovative traditional estate agents to embrace digital marketing and find ways to grow.
At an event hosted at Google’s central London headquarters on Tuesday 15th May, global award-winning agency Fountain Partnership and the leading UK live chat conversion experts Yomdel explored best practice digital marketing strategies employed by some of the fastest growing UK estate agents.
Attendees, who included senior executives from Knight Frank, Hunters, Carter Jones, SDL Group, Miles & Barr, Arun Estates and many more, heard presentations from the two companies -- as well as a terrific insight from Google itself – to paint a picture of low cost, high impact digital marketing strategies for estate agents.
“Yomdel and Fountain began working together on EweMove in 2014, and since then we have developed unique approaches to generating quality traffic and then turning that traffic into high-converting new business opportunities,” said Yomdel Founder, Andy Soloman. “It’s a complete no-brainer for any business – invest in getting the right clicks as well as ensuring you also put in place the ability to maximise conversion.”
The programme for the evening heard key note sessions from Andy Soloman, Fountain’s Head of Digital Alice Rose, and Roxanne Brownlee from Google.
The event was exclusive invite-only, and attendees besides being able to visit the impressive Google HQ, went away with ideas on how to carve out competitive advantage and maximise ROI through digital investment.
Alice Rose, the Head of Digital at Fountain spoke of proven digital marketing strategies for estate agents and outlined the best way to drive new business in a short space of time. She also took the audience through the most effective strategies for growth, prioritising the lowest cost with the highest return on investment.
"The Estate Agency Industry has faced a lot of disruption over recent years with the rise of online and hybrid agents, Brexit and now GDPR. Today we've shared our proven roadmap for success, discussing the one thing all Estate Agents should invest in now, as well as 4 top tips for rapid growth in 2018."
Andy Soloman spoke of how to transform distracted website visitors into loyal customers through bringing human interaction online and then delivering an exceptional digital customer experience.
“We live in an age of distraction where people expect immediate answers to questions and if we are not there to help at exactly the time they need it, they will go elsewhere”, he said. Andy explained how intelligently targeted managed live chat can significantly multiply results achieved via digital marketing channels. “Conversion can increase 50% or more,” he said.
Yomdel can be used on any website for online sales, lead generation or customer service and support. As well as live chat, Yomdel sets itself apart from competitors by offering extra services such as taking visitors direct from chat into phone calls, SMS engagements, integrations into CRM platforms and Google Analytics. “There are other live chat providers out there, but Yomdel is unique in the way we partner with clients to deliver the very best results,” says Andy. “Our technical platforms are built based on my experience as a former Reuters foreign correspondent and editor, and speed and accuracy are essential. We are continuing to innovate and invest in our services to help clients grow faster.”
Google was represented by Roxanne Brownley who works with Google’s high-performance clients on their growth ambitions discussed how to future proof your business in a changing landscape. She also stressed the importance of getting the Brilliant Basics right to stay ahead of the competition. The event was introduced by event compere Rachel Murray from Fountain.
For more information about how the Yomdel can benefit your organisation, contact our team on 01403 616 000 or email firstname.lastname@example.org
NOTES TO EDITORS:
Yomdel is based in Billingshurst, West Sussex. It was the first company in the UK to offer intelligent 24/7 managed live chat operator services. The service is used by over 2,000 UK estate agents, including Fine & Country, Chestertons and Belvoir, as well as many businesses in other sectors spanning finance, legal, automotive, construction, events and many more. Yomdel services can be used on any website for online sales, lead generation or customer service and support.
Fountain Partnership is a globally recognised digital marketing agency with offices in London and Norwich. The Partnership founded almost nine years ago has developed a unique, numbers-based methodology which takes the risk out of digital marketing for its clients. This approach led to Fountain winning the Google Premier Partner Award for Best Search Performance last year, beating thousands of marketing agencies from across Europe, the Middle East and Africa.
Andy Soloman, Yomdel Founder & CEO, is available for interviews on +44 (0)7928 542917 or email@example.com
Marketing & Events Manager at Fountain Partnership
T: 020 3325 6681 M: 07843 692738