First Luxury CBD Store Debuts Flagship Location In New York City
Posted on June 03, 2019“The 420: A CBD Store” Will Offer Premium, Consciously Curated Products Within Immersive, Luxury Retail Experience
The 420: An Entertainment Hospitality Company today announced the launch of its first CBD-focused retail concept in Manhattan’s luxury shopping district, SoHo. The 420: A CBD Store will be the first luxury CBD shopping experience in New York City and feature a collection of premium, hand-selected products from top CBD and emerging luxury brands against a backdrop of bespoke art installations.
The 420: A CBD Store will officially open its doors at 145 Greene Street (on the corner of Greene Street and W Houston Street) on June 01st, 2019 at 11:00 a.m. EST.
Premium CBD products across all categories will be available at The 420: A CBD Store, including medicinal tinctures, topical pain relief, beauty, sex, beverages, and pet products. Established brands include Toast, Lord Jones, Saint Jane, Select, Vertly, Quim Rock, Heirloom, Mark 3 CBD, Bona Vida, Green Roads, Hora, Dr. Kerklaan, Pure Kana, Green Helix, The Good Patch, and Life Elements. Emerging brands include WELIV and Tonic. Pet brands offering lines of pet-friendly treats and tinctures include Bona Vida, Toast, Tonic and Green Helix.
“Over the next several years, our company will be taking a big stake in large-scale, cannabis-related hospitality entertainment across marquee locations throughout the world,” said The 420: An Entertainment Hospitality Company Founder and Chief Executive Officer Robert Frey. “We believe CBD retail is the best place to begin to elevate the consumer experience. The space is ready for a new dimension of immersive luxury retail. We aim to provide the consumer with both established and undiscovered brands plus education through high quality seminars.”
“We are thrilled to launch our first The 420: A CBD Store retail experience in SoHo, with planning already underway for six additional New York City locations in Times Square, Chelsea, the Upper East Side, the Upper West Side and the Lower East Side,” said Eddie Miller, Co-Founder of The 420: An Entertainment Hospitality Company.
Frey continued, “For new consumers just entering the category, we will provide clarity through education and clear merchandising. We want newbies to enter the CBD fold with confidence. As our The 420: A CBD Store locations roll out through New York City, we intend for our ‘Consciously Curated’ stamp to become the trusted seal of approval for CBD consumers.”
The 420: A CBD Store’s flagship SoHo location was designed by Pinzon/Frey Interiors and features multiple original full-scale art installations commissioned from local artists Lite Brite Neon Studios, Oscar Lett and Christian Plaza. The store’s interior boasts mid-century modern furniture, antiques and modern custom designed fixtures as well as a collection of fantastical finds that were acquired throughout New York City, including retailers like Vander Most Moderne, Olde Good Things and Dobbin St. Vintage Co-op.