WR Group, Inc. Welcomes New Talent to North American Sales Team to Support Expanding Product Lines & Maintain Top-Tier Supplier Support
Posted on August 08, 2019
WR Group, one of the country’s leading global wellness companies, is pleased to announce the arrival of two talented new team members to its dynamic North American Sales Team.
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WR Group, one of the country’s leading global wellness companies, is pleased to announce the arrival of two talented new team members to its dynamic North American Sales Team. Teresa Neuman will serve as the new Director of National Sales, Natural Channel and Charles Tate as the new Director of National Sales, FDMC, reporting to the EVP of Retail, Renee Barch-Niles.
“We are excited to attract this caliber of talent to the entrepreneurial sales team at WR Group,” states Barch-Niles. “This expansion comes on the heels of significant distribution growth over the past 18 months and sets the stage for our very aggressive expansion plans for 2020 and beyond. I am honored to have Ms. Neuman and Mr. Tate join us on our health & wellness journey to bring the best quality products to families in North America and know they will bring tremendous value to our growing organization.”
In the last year, WR Group has launched six healthy lifestyle brands in over 10,000 doors throughout the United States, increasing the company’s market visibility and exposure to consumers. WR Group is dedicated to providing top quality client services through this expansion. The addition of top-rated talent with experience in the health, wellness and natural channels positions WR Group to continue providing national and regional clients with the highest level of attention to detail and professional expertise possible.
Brands in the natural channel of trade have generated a lot of interest both online and in the marketplace. Our brands are currently in the running to be considered for additional national expansion around the country as consumers look for better quality natural and organic items that are made in the USA and are more environmentally friendly. By bringing in new team members like Neuman and Tate, who have a true passion for natural health and wellness, these brands are set to thrive and expand.
In addition to her passion for natural products, Neuman has over 15 years in the business of selling CPG goods to the natural industry. She is also a Certified Holistic Health Coach focused on helping people make lifestyle changes through nutrition and healthy living choices. Neuman has worked for large natural leaders in the space like The Hain Celestial Group and most recently worked with superfoods as the Director of Sales, East, for Natierra and its associated brands.
Her experience as both a consumer and seller of natural lifestyle products gives her a unique perspective to support the aggressive growth plan that WR Group has built for 2020 and beyond.
“Joining WR Group was an easy decision,” states Neuman, “as I knew that I could help the organization better serve the Natural & Organic channel of trade, as that channel is hungry for high-quality, natural products like BareOrganics Superfoods, Probiogen Probiotics and the patented line of organic Whitening products under the Oralgen NuPearl brand. It was a natural fit to take this leadership role!”
Tate comes to WR Group with over 20 years servicing the largest North American retailers for some of the greatest powerhouse CPG companies in the world, including Gillette, Procter & Gamble and most recently served as Vice President of Sales for L’Oréal. Tate has also led large private label sales achievements in his career with one of the leading health and beauty private label manufacturers.
His decades of experience adapting to changes in shopper insights, trade marketing and sales, among other areas, makes him an asset to the WR Group team that will be invaluable as we seek to expand our uniquely high-quality brands and products to even more customers throughout the United States.
“Today’s consumer is seeking health & wellness from their favorite retailers and the lines are blurring, so all channels need to have a clear wellness strategy to survive today’s changing business dynamics,” states Tate. “WR Group is perfectly on trend and focused on bringing the highest quality products to the marketplace and I am thrilled to be a part of this fast-paced, dedicated team of professionals trying to make a difference item by item, customer by customer, every day.”
For more information about WR Group, please visit WRGroup.com.
About WR Group: Founded in 2001, WR Group has since enriched the lives of millions of consumers by introducing the most innovative health and wellness solutions. Our extensive portfolio includes over 900 products and 17 diverse brands, distributed throughout the United States and over 50 countries worldwide. WR Group offers products that span across multiple categories with a focus on delivering the cleanest, most effective products available for families, including Probiogen, ORALGEN NuPearl, BareOrganics and more. WR Group maintains a Food and Drug Administration registered and audited facility, committed to providing superior quality products. We are actively researching the most advanced and in-demand ingredients to continue expanding our portfolio, and more importantly, to assure our loyal customers have access to the best items available.
EDITOR'S NOTE: For more information about WR Group, Inc. and to arrange to speak with a company spokesperson, please contact Nicole Heath at (480) 505-4005 or nicole(at)wrgroup.com.
