"Taking a Bite out of the Apple" Rob Janoff's stunning first book for young graphic designers and everyone! – will be revealed in November 2018
Posted on October 11, 2018
At last, the designer of the world famous Apple logo – Rob Janoff – has written his first full and intimate story in a book “Taking a Bite out of the Apple: A Graphic Designer’s Tale”, to be revealed this November. This engaging new book from Rob Janoff is the first in an inspiring new series for young adults
Rob shares through his book how an unknown young art director in Silicon Valley back in 1977 created the design, now known beyond all others throughout the world, of a simple bitten apple.
Rob Janoff explains that this is “The first full account by the graphic designer himself of how he came to create the most famous logo in the world”.
Rob Janoff‘s inspiring “Taking a Bite out of the Apple: A Graphic Designer’s Tale” is one of the ‘Hearing Others’ Voices’ series.
Rob liked the idea of the series so much that he himself created the logo uniquely for it, also the beautiful Chinese version.
On October 9, Rob’s fabulous personal memoir and his newest fantastic logo will be revealed in China, in Chinese translation. The ceremony will be at the amazing Michael Bishop Institute for Cancer Research, Shengdu, which unites the latest in biotechnology with Chinese herbal medicine.
After that, Rob and the book will tour China and Australia. During this time he hopes to meet some of the upcoming young graphic designers of the new generation.
The English version of Rob’s “Taking a Bite out of the Apple: A Graphic Designer’s Tale”, will be released on 15th November. Readers can buy its paper version from Amazon.
This book is the first to be published in a stunning new series for young adults ‘Hearing Others’ Voices’.
Here is the logo that Rob created especially for it, in both English and Chinese:
Hearing Others’ Voices’ (https://www.balestier.com/category/hearing-others-voices/) is an ambitious new series co-edited by Taiwanese physicist Roh-Suan Tung and distinguished British anthropologist Ruth Finnegan. Its aim is to challenge and encourage general readers, final year school pupils, undergraduates, and above all the growing young adults of our time to reflect on who and where they are, and to understand better the world that they will soon hold in their hands.
Ruth Finnegan and Roh-Suan Tung, the general editors, have done a tremendous job in eliciting books that tackle enduring topics such as mental health, pain, sounds from the beginning of the universe, percussion (by the celebrated percussionist Evelyn Glennie), grass, storms, shamanism, Native American science, voices of the Christian west, and our awesome minds and bodies.
The first volumes will be released in mid-November 2018.
“Taking a Bite out of Apple” is a close view of how Rob’s design for a young, newly Start-up Company became a defining moment in a long career. After serving many national brands like Apple, IBM, Intel, Kraft, and kleenex at top US agencies, Rob presently appreciates working with a diversity of organisations from Japan, Italy, Australia, China and the UK.
Telling the true tale of how the globally loved icon came to be, Rob offers knowledge, inspiration and motivation to youngsters considering the field of graphic design. Rob’s first book will be a huge inspiration to the young and the young at heart who share his love of memorable graphics.
About Rob Janoff
Rob Janoff is a graphic designer of corporate logos and identities, printed advertisements and television commercials. He is known for his creation of the emblematic Apple logo that we all know. Janoff was born in Culver City, California. He completed his degree from San Jose State University. After college in 1970, Rob decided to focus on graphic design and began sharpening his design skills at small Silicon Valley agencies with high-tech clients. In early 1977, he started a position at Regis McKenna which was an established advertising agency in Palo Alto. Shortly after he began, Rob’s creative director chose him to design the corporate identity package for their new client, Apple Computer. Rob later went on to top agencies in New York and Chicago, designing print and TV advertising for major national brands and global clients. Rob is also a prolific speaker who has delivered keynote addresses and master classes in design for universities and academic facilities, including the Eastern Mediterranean University in Cyprus.
WATCH THIS SPACE FOR MORE IN THE HOV SERIES and read the graphic designer’s fantastic tale “Taking A Bite out of The Apple: A Graphic Designer’s Tale“.