Lucyd Signs Richard Sherman as Chief Brand Officer
Posted on December 03, 2018
To expand awareness and reach new markets, Lucyd has brought on Richard Sherman as its new brand ambassador.
Lucyd Pte Ltd, the developer of an eShop for innovative spectacles, announces the signing of Richard Sherman, cornerback of the San Francisco 49ers, as Chief Brand Officer. Mr. Sherman will bring a large fan following and international recognition to the Lucyd brand. In his role as Chief Brand Officer, Richard will not only be an ambassador for Lucyd, but will also guide design and development of a new athletically-inspired line of performance eyewear.
Mr. Sherman is a highly respected athlete. Since entering the league, Richard leads the NFL with 32 interceptions and has 99 pass break-ups. Considered one of the best cornerbacks in the league, Richard has been named to four Pro Bowl rosters and four All-Pro teams in his seven seasons in the NFL. On March 9th, 2018, Richard was released by the Seattle Seahawks. One day later, Richard agreed to a three-year, million contract deal with the San Francisco 49ers.
Richard is not only dedicated to his team and perfecting his craft, he also works hard off the field to raise his two children and give back to his community through his foundation, Blanket Coverage. He was taught the power of education and hard work from his parents, and wants to teach younger children they can accomplish anything when they work hard and have dedication. He aspires to make a positive impact on and off the field and be an example to youth everywhere.
Richard Sherman said, “Lucyd is an exciting new eyewear company. I believe they can become the go-to place for cutting-edge specs, both in style and tech. Their glasses are fun, affordable and a real upgrade to eyewear.”
Harrison Gross, Co-founder at Lucyd said, "We are delighted to bring on Mr. Sherman as our first brand ambassador. We believe his involvement with the company will bring significant brand awareness, both among his personal following of over two million on social media, and across the sports fandom in general.”
Lucyd operates an innovative eShop that provides advanced eyewear to enhance the visual experience. To learn more, please visit https://lucyd.co.
Photo credit: Taylor Baucom, The Players Tribune
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