Max Newswire

MADD Teams with Velodyne Lidar for a Second Year to Advance Understanding of Autonomous Vehicle Technology

Mothers Against Drunk Driving (MADD) is proud to partner for a second year with Silicon Valley-based Velodyne Lidar, Inc., a market leader of real-time 3D perception systems used in a variety of commercial applications, including autonomous vehicles.

The partnership continues a public education effort across the country on the safety benefits of autonomous vehicle technology. On October 2, 2019, MADD will participate in Velodyne Lidar’s second annual World Safety Summit on Autonomous Technology at Levi's Stadium in Santa Clara, Calif. The summit is designed to advance understanding of the safety benefits that can be achieved with autonomous vehicle technology.

“For almost 40 years, MADD has worked to change behaviors and attitudes toward drunk driving, with a great deal of success. But we have learned that technology is essential to getting us to our goal of zero deaths caused by drunk driving,” said MADD National President Helen Witty. “Autonomous vehicle technology holds the incredible promise of helping us eliminate drunk driving. That’s why we are so excited to partner with Velodyne.”

Drunk driving is a violent and preventable crime that kills someone every 48 minutes in the United States. MADD’s Campaign to Eliminate Drunk Driving is working toward eradicating this crime through four key elements that include supporting high visibility law enforcement, ignition interlocks, support for advanced vehicle technology, and building public support. Velodyne’s work with autonomous vehicle technology is a natural complement to MADD’s support for future technologies.

“We are honored to continue our partnership with MADD, and proud to assist in their efforts to eliminate drunk driving and save lives on our roadways. Velodyne welcomes their involvement in the upcoming World Safety Summit,” said Marta Hall, President and CBDO, Velodyne Lidar. “We share a belief that safety on the roadways is for everyone. At Velodyne, we are putting this belief into action through our ‘LIVE’ – Lidar in Vehicles Everywhere – initiative. Our goal is to design, develop, and mass-produce lower cost lidar sold for every model of car and truck.”

Velodyne’s World Safety Summit will bring together business, government, public safety and community leaders to share a broad range of perspectives and creative solutions to address safety issues and public concern regarding autonomous vehicles. The agenda is designed to promote conversations that advance understanding of the safety benefits that can be achieved with autonomous vehicles. Attendees will have the opportunity to ride in autonomous vehicles and learn from experts at informational displays and booths.

“Public acceptance of autonomous technology is going to be so important as we explore this new territory, and this summit will help tackle some of the challenges we face,” said Witty. “We are looking forward to working with Velodyne and advocating for the safe advancement of this technology so it can achieve its fullest potential — saving lives.”

About Mothers Against Drunk Driving 
Founded in 1980 by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to end drunk driving, help fight drugged driving, support the victims of these violent crimes and prevent underage drinking. MADD has helped to save nearly 380,000 lives, reduce drunk driving deaths by more than 50 percent and promote designating a non-drinking driver. MADD’s Campaign to Eliminate Drunk Driving® calls for law enforcement support, ignition interlocks for all offenders and advanced vehicle technology. MADD has provided supportive services to nearly one million drunk and drugged driving victims and survivors at no charge through local victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP. Visit or call 1-877-ASK-MADD.

About Velodyne Lidar 
Velodyne provides smart, powerful lidar solutions for autonomy and driver assistance. Headquartered in San Jose, Calif., Velodyne is known worldwide for its portfolio of breakthrough lidar sensor technologies. Velodyne’s Founder and CEO, David Hall, invented real-time surround view lidar systems in 2005 as part of Velodyne Acoustics. Mr. Hall’s invention revolutionized perception and autonomy for automotive, new mobility, mapping, robotics, and security. Velodyne’s high-performance product line includes a broad range of sensing solutions, including the cost-effective Puck™, the versatile Ultra Puck™, the autonomy-advancing Alpha Puck™, the ADAS-optimized Velarray™, and the groundbreaking software for driver assistance, Vella™.

Posted in: Automotive,Technology,U.S

OCR Canada Ltd. Announces Recent Acquisition of Multisource Group Corporation

Under the Barcodes Group, OCR Canada has achieved strong growth, continuing to be Canada's leading provider of supply chain automation solutions. With a strategy to serve the entire Canadian Market, executive management is confident this acquisition will enable OCR Canada to provide the best solutions and services available, nationwide.

Don Hartwick, President of Multisource Group Corporation, stated "Multisource Group is very pleased to announce that we have been acquired by OCR Canada, the largest and fastest growing company in our industry. Ensuring our western customers would continue to be served by our existing Multisource team members was paramount when considering acquisition partners. We also wanted our customers to have access to broader products and professional services offerings for both inside-the-four-walls and mobile solutions needs. Fortunately, OCR Canada offers a wide product and service set including wireless networking, repair, staging and system engineering AND the existing Multisource team located in Calgary will continue to serve our local customers. I am confident OCR will provide our customers with the high-touch service they have always associated with Multisource as well as OCR's broader product and support offerings."

Dan Nettesheim, President & CEO of Barcodes Group, the parent company of OCR Canada, added, "We're excited to finalize the acquisition of Multisource as it solidifies OCR Canada's presence in Western Canada. Having a facility located in Calgary, along with a great team, enables OCR to better serve both our national customers with western locations as well as continuing to service Multisource's valued customers."

About Multisource Group Corporation: 
Multisource Group is a Western Canada based company providing end-to-end barcode and RFID data collection solutions. Having serviced Western Canada for over 18 years, providing automatic data collection (ADC) applications, rugged mobile handheld devices, industrial and hazardous location tablets and label printing systems.

Our focus is to provide cost-effective solutions, from installation to on-going service and support. Through implementation of ADC solutions, we can significantly improve our customer's ability to collect and provide accurate information. Within Multisource Group is the necessary knowledge and expertise to successfully implement and integrate barcode and RFID solutions within our customers' existing supply chain systems.

About OCR Canada: 
OCR Canada carries over 38 years of trusted industry experience, as Canada's largest reseller, more companies turn to OCR for automated identification data capture (AIDC) solutions than to any other Canadian organization. Trusted advisors to more than 8,000 customers around the globe, OCR Canada has a proven track record of innovative achievements in the data collection industry and has received hundreds of awards; each award underscores OCR's reputation for streamlining their customers' processes and ensuring their competitive advantage.

With each purchase or installation of barcode, RFID, and wireless infrastructure equipment, OCR Canada offers customers the highest level of services: consultation, analysis, re-engineering, and implementation.

As a premier partner with the leading global manufacturers in barcoding, RFID, printing, and mobile computing, OCR Canada provides quality products and software to meet customer needs for any application, as well as offering award-winning engineering and repair services.

About Barcodes Group: 
Barcodes group, parent company of Barcodes, Inc. and OCR Canada, Ltd., headquartered in Chicago, IL and with corporate offices across the U.S., Canada, and Europe, is a leading information technology solution provider with more than a 25-year history of providing products and services to automate businesses. The Company's data capture products, which include barcoding, RFID, mobile, people identification, and wireless networking devices, and integration and managed services enable customers to improve productivity and profitability in their businesses. Barcodes has partnered with Odyssey Investment Partners to leverage their private equity capital and experience to drive strategic growth.

Posted in: Automotive,Services,Technology

Qaddoo Launches New Mobile Platform For Engaging With People Around Your Location Without Revealing Your Identity

Qaddoo, a mobile platform which lets you socialize with the people around your location in real-time without sharing your identity, has launched a mobile app for iOS and Android. Qaddoo, which is a San Francisco based startup did a soft launch for the app last year with invitation only for users at limited locations. The newly launched version is available immediately to all the users world-wide through Apple and Google app stores free of charge.

The idea behind Qaddoo started with a goal to give back control to people over their identity. In the age of social media it seems we are slowly losing control of our identity or being constantly targeted by marketing. Social media platforms have become a medium to one up each other and it seems we are losing our humanity in the process and companies have turned us into commodities to be traded and sold to the highest bidder, quite literally.

The creators of Qaddoo had gone to many business conferences and events and always wondered if there was a safe and consistent way for all the people there to interact with each other, securely and privately? Imagine how many conversations could take place around common areas of interest if there was no concern of losing their privacy or personally identifiable information. Seeing that every event has an app of their own and none of the social media platforms offered security or privacy, they decided to develop a platform that will allow just this.

Qaddoo is designed for people who are at a certain place and are looking to interact with people around them to discover useful information to make their experience more enjoyable; or for people who wish to break the ice with like minded people.

Qaddoo lets you create TANs (Transient Area Networks) or commonly called communities of users who are at a particular location within 0-5 miles radius. You can find a TAN according to your area of interest and engage with the user community in that TAN, or simply create your own, if you don’t find a relevant one that you are looking for and others can join that TAN.

Anonymity is the key to Qaddoo. Unless you wish to share, nobody will know who you are. A unique feature of Qaddoo is Firefly. At an event like a Concert or a Sports Game, the TAN owner can create a firefly event which is visible to everyone at that location and the users using Qaddoo can join the Firefly. Once users join Firefly, at the event start time, everyone's flashlight lights up in unison to create a beautifully synchronized dance of lights. This gives a beautiful Firefly effect in the concert hall or stadium to cheer up your favorite artist to see all the fans cheer up as "One". Be the part of this one voice, use Firefly at an event to believe.

Sumit Kapoor and Anurag Gupta, the creators of Qaddoo, were disillusioned by existing social networking apps and platforms, especially in the light of all the negative news around the barter and sale of our private information as commodities, by companies who broke our trust when we shared our private information with them. We appreciate the power of social networking platforms and their ability to make the world a better place, but the true potential can only be realized if our private information remains in our control.

Qaddoo truly believes in the power of community and for that reason have also launched a Kickstarter campaign to raise money through crowd-funding to build more engaging features for the users and to ensure Qaddoo continues to be driven by the purpose of socially responsible networking.

Users can download the app in the iOS or Android app stores available now. To learn more about Qaddoo, click here

About Qaddoo

Qaddoo is a location aware mobile platform which allows people who are physically within a certain range and share a similar interest, to interact through real-time conversations, personal chats, firefly events and topics without revealing their identities or private information.

Posted in: Automotive,U.S

CATMEDIA Does it Again: Winner of Atlanta's Best and Brightest Companies to Work For

CATMEDIA has won Atlanta's Best and Brightest Companies to Work for its fourth consecutive year!

The Best and Brightest Companies to Work For competition honors organizations that are committed to creating an excellent workplace environment through their human resource practices and employee enrichment. CATMEDIA has been on the prestigious list since 2016 and has also been named one of the National Best and Brightest Companies to Work For.

Each nominee for Best and Brightest undergoes an evaluation based on categories such as communication, work-life balance, employee education, diversity, recognition, retention, and more. The nominated companies then receive an overall assessment report that summarizes how they stack up against the other participating organizations. The assessment displays scores in the three highest and lowest areas, providing each company with possible opportunities for improvement.

Other notable Best and Brightest winners include Panasonic Automotive, T-Mobile and Turner. For more information on this year’s winners, click here.

Posted in: Automotive,Education,U.S

Empire Heating and Air Conditioning, an Atlanta HVAC Company, Celebrates its 34th Anniversary

Empire Heating and Air Conditioning proudly celebrates the company’s 34th Anniversary since its founding in 1985. Martin and Gila Hoover started Empire in the “old Austin Carwash” building in downtown Decatur moving to the current location at 783 DeKalb Industrial Boulevard in 1990.

Empire enjoyed great growth serving the “In The Perimeter” homes and businesses for many years primarily by recommendations to friends and family. In 2001 Empire began expanding their service territory north and east. Empire heating and air conditioning’s service territory now includes the majority of DeKalb, Fulton, Forsyth and Gwinnett counties.

“Empire was founded on simple core principles to treat our customers as we would like to be treated, to deliver superior service by skilled tradespeople and provide fair up front simple pricing,” states Gila Hoover.

Founded on honesty and character, the company still holds true to these principles.

Empire Heating and Air Conditioning is known for their fast, friendly, and professional services and works daily to do so. In trying to better meet this goal, the company has made some changes to their website featuring new images and a more user-friendly site navigation. Many services are now categorized under Air Conditioning or Heating so users can easily find the service they need.

In addition to the company’s 34th Anniversary, the Empire Team is celebrating the recognition of several new awards, including the 2018 Intown Readers’ Choice Award and their 14th consecutive year receiving the Angie’s List Super Service Award.

“The one thing that sets us apart is our people. We have an awesome team of technicians, installers, dispatchers, managers and associates that work hard to do what it takes to get the job done. Our senior technicians are NATE certified, and many are also NCI and DET certified to deliver the best possible service,” exclaims Hoover.

Empire holds Georgia licenses for Electrical, Conditioned Air and Plumbing along with many certifications.

As a leading heating and air company in Atlanta, Empire Heating and Air Conditioning provides 15 different specialized services ranging from equipment replacement to indoor air quality testing and ductless split air conditioning and heat pumps. The company is an active member of multiple top-level associations, such as Air Conditioning Contractors of America, Conditioned Air Association of Georgia, PHCC, and more.

“Gila and I would like to take a moment and thank our customers for their continued support over the years,” states Martin Hoover, Empire Heating and Air Conditioning owner. “Whether we worked together just once or multiple times, every customer is important to us and has helped us reach this special milestone.”

“We always try to make our services affordable, as we understand sometimes heating or air issues arise at the most inconvenient times,” Hoover says.

On the website, viewers can find several HVAC coupons and financing options. The company is currently running specials for an Air Conditioning Tune Up and well as several rebate and special financing offers for Daikin and American Standard heating and cooling products.

For more information on Empire Heating and Air Conditioning or their HVAC services, visit or call 404-294-0900.

Posted in: Automotive,Services,U.S

Wheelwell Closes M Financing to Supercharge the Automotive Aftermarket

Wheelwell Inc., the first and largest social-commerce company for the automotive market, has closed million in financing from several prominent investors with deep experience in funding highly successful social-commerce businesses such as Houzz, Poshmark, Trulia, and Wish. This round was led by James Currier of NFX Capital and Hans Tung of GGV Capital.

The current round of funding builds on previous angel investments from individuals that included Steve Yankovich (former VP of product at eBay), John Couch (fomer EVP of marketing at Apple), and Jeff Bonforte (former SVP of communications products at Yahoo). As part of the transaction, James Currier has joined Wheelwell’s board of directors.

Based in San Francisco, the heart of technology innovation in the world, Wheelwell is attacking the automotive aftermarket industry from all angles by combining revolutionary AI (artificial intelligence), advanced data analytics, and deep marketing integrations with Google and Facebook. The foundation of Wheelwell and its rapid growth has been driven by a large social community of automotive enthusiasts that have enabled Wheelwell to achieve industry-leading conversion rates.

“We know from experience that peer validation gives consumers the confidence they need to make purchase decisions — in fact products on our site that feature content generated by our members convert to sales two times better,” said Wheelwell CEO, Peter J. Nielsen. “Wheelwell has its sights set firmly on being the center of the universe for all things automotive. The automotive aftermarket industry is a gigantic opportunity for us. Last year, 7B was spent on parts, service and advertising in the US alone. The online sales channel has almost doubled over the past five years — and is expected to double again in the coming years. We’re on a mission to connect auto enthusiasts with their peers, the best parts, and the thrill of automotive sports.”

Unlike old-tech competitors such as AutoAnything, CarID, and Summit Racing, Wheelwell is built from the ground up to cater to the needs of today’s connected automotive enthusiasts. The future of ecommerce is mobile, and with over 70% of its million-user audience interacting with Wheelwell on handheld devices, all aspects of the Wheelwell experience have been optimized for frictionless user interaction and ecommerce on any platform.

To fuel rapid expansion, Wheelwell has implemented an advanced, AI-controlled ETL database system, rivalling that of Amazon, that enables automatic and instantaneous updates of both new and existing products. Due to these new systems, Wheelwell has been able to double its number of manufacturing partners in 2019 and continues to add close to 100,000 new products every month.

A sector that is poised for transformation by disruptive technology

The automotive aftermarket industry is experiencing an increase in acquisitions and consolidations, with AutoZone’s subsidiary, AutoAnything recently being acquired (0M estimated) by Kingswood Capital Management, and Driven Performance Brands adding companies such as Flowmaster, Dinan and APR to its portfolio. Wheelwell is poised to outperform those companies that provide a singular service—but lack social network effects and a strong technology underpinning—by marrying advanced technologies and technology partnerships with the industry’s top advertising platforms.

“GGV was among the first investors to recognize the unique ability of social commerce companies to disrupt e-commerce. Indeed, companies like Poshmark are classic examples of how to execute this strategy in the apparel industry,” said Hans Tung, managing partner at GGV Capital. “When we met Wheelwell, we saw an opportunity for them to achieve what others have not in the automotive aftermarket: seamlessly integrate social with e-commerce.”

“At NFX, we have been extolling the power of market network businesses for years. As market networks combine the best elements of networks like Facebook with marketplaces like eBay, we believe that market network-based companies will produce the most formidable companies in the coming decade,” said James Currier, managing partner at NFX. “I see Wheelwell capturing the untapped potential of the automotive market by bringing together consumers, manufacturers, and service providers in a way not seen before in this industry.”

About GGV 
GGV Capital is a global venture capital firm that invests in local founders. As a multi-stage, sector-focused firm, GGV focuses on seed-to-growth stage investments across Consumer/New Retail, Social/Digital & Internet, Enterprise/Cloud and Frontier Tech sectors. The firm was founded in 2000 and manages .2 billion in capital across 13 funds. Past and present portfolio companies include Affirm, Airbnb, Alibaba, Bitsight, ByteDance (Toutiao), Ctrip, Didi Chuxing, Grab, Gladly, Hello Chuxing, HashiCorp, Houzz, Keep, LingoChamp, Namely, Niu, Nozomi Networks, Opendoor, Peloton, Poshmark, Slack, Square, Wish, Xauto, Xiaohongshu, Yellow, YY, Zhaoyou and more. The firm has offices in Beijing, San Francisco, Shanghai, Singapore, and Silicon Valley. Learn more at, @GGVCapital or GGVCapital on WeChat.

About NFX 
NFX is an early-stage venture firm based in San Francisco that is transforming how true innovators are funded. As founders themselves, NFX has built 10 companies with more than Billion in exits across multiple industries and geographies. Their belief that creating something of true significance starts with seeing things others do not. This means sharing exponential yet little-known techniques for network effects & growth, and making visible the typically unseen methods of technology's most iconic companies. It also means creating an early stage experience for all Founders that is powered by more software, starting with fundraising ( To learn more, visit us at & @NFXGuild.

About Wheelwell 
Wheelwell is the first and largest social commerce company for the automotive market. Venture-backed and headquartered in San Francisco, the Wheelwell team consists of former employees of Apple, eBay, Nextdoor, Twitter, AutoAnything, MotorTrend, and Volvo — all united on a mission to help car enthusiasts easily find and buy the very best products for their cars. For more information, visit

Media contact: 
Tim Cox, SMG for Wheelwell 

Posted in: Automotive,U.S

Altus Legal and Goodman Law Group Launch DecSpeak to Transform the Way Legal Information is Delivered to Property Boards

Neota Logic, creators of the world’s leading no code AI automation platform, announced today that Altus Legal (Illinois) and Goodman Holmgren (Arizona) have launched a suite of Neota applications offering legal services to condominium and homeowner association boards and property managers that will form the basis of their new venture, DecSpeak.

DecSpeak is a new way of providing 24/7 legal services to community association boards and property managers. Some of DecSpeak’s applications are currently available to boards and property managers free of charge, while others are available to Altus Legal Clients for a low monthly subscription.

The applications now live and available on the Altus Legal website are:

Budget Meeting Data Calculator - Assists boards and property managers of Illinois condo associations calculate the dates for sending out budget drafts and meeting notices.

Board Email Discussion Advisor - Assists users to decipher whether an e-mail discussion among board members violates any laws.

Violation Letter Drafting Tool - Assists users to create violation notices, fully compliant with Illinois law.

Ombudsperson Complaint Policy Drafting Tool - Assists users to create the complaint resolution policies required by the Illinois Condominium and Common Interest Community Ombudsperson Act.

The Act Advisor - Answers 200+ frequent questions based on Illinois Condominium Property Act.

Nicholas Bartzen, Co-Founder of DecSpeak commented, ‘We found that the same questions would keep coming up from community associations regarding their state statute and governing documents. We used the Neota platform to develop applications to make these answers more widely and cost-effectively accessible for our clients, no matter what their size. We are hoping to disrupt the industry with a new kind of service’.

Kim Massana, CEO at Neota Logic commented, ‘It’s great to work with DecSpeak as they find innovative ways to serve their clients by transforming their legal services. We’re also pleased they made great use of the Neota Alumni group, our community of students and graduates who have worked in Neota and are available for our customers to use to help build applications’.

About Neota Logic 
The company’s no code AI automation platform allows professionals to rapidly automate their services. Neota customers and their clients enjoy the benefits of digital technology extending the reach of the professional, improved efficiency, client satisfaction and new business opportunities. Neota is the only platform capable of automating all aspects of professional services including intelligent fact-gathering, expert decision-making, end-to-end processes and document lifecycle management. With a global presence, Neota offers its software and professional services to clients from its offices in New York, London and Melbourne.

Press Contact 
Rebecca Tear 

Posted in: Automotive,Law & Legal,U.S

Texas Premier Locksmith in Houston, TX Offers 10% Discount Off Keyless Deadbolts in April 2019

A keyless deadbolt trades the traditional key for a numerical code. Since there is no key, there is no danger of losing or forgetting the key. It is easy to change the code at will, increasing security if construction teams, babysitters, or others need temporary access to the home. The system is protected against power outages with a battery backup, and some keyless deadbolts can even merge seamlessly with alarm systems and smart homes.

Keyless deadbolts have become quite popular, and there are numerous models on the market at many different price points. Each model has its own benefits, drawbacks, and features. With so many variations from which to choose, homeowners should enlist the aid of a professional locksmith to help them decide which keyless deadbolt best fits their family’s unique needs.

For April 2019, Texas Premier Locksmith is offering Houston residents 10% off keyless deadbolts. To take advantage of this promotion, just call the Houston location at (713) 489-6866 and mention this offer.

About Texas Premier Locksmith 
Texas Premier Locksmith has established a strong reputation as a top-rated Houston locksmith company. For immediate assistance, call the Texas Premier Locksmith Houston location at (713) 489-6866. For more information, visit the storefront at 8950 Westpark Dr. #211, Houston, TX 77063 or visit the website at

Posted in: Automotive,U.S

Palm Air Welcomes Spring With Some Seasonality Tips And Special

The dedicated staff at Palm Air, always aim to provide their clients with cleaner, colder, more comfortable air. With that being said they are also aware that financial challenges can make this difficult to achieve for some of their customers. In light of this, since Spring is upon us, they’d like to encourage all their clients to make the most of the opportunities this season brings to replace their air conditioning units without breaking the bank.

Around this time of year, Palm Air’s customers can take advantage of some really good special offers from Carrier (of which Palm Air is an authorized dealer of their products). In fact, the special offers this time around appears to be some of the most aggressive offers we’ve seen in years! Spring is one of the best times to contact the experienced professionals at Palm Air for a replacement of any air conditioning unit. It’s a fact that in the Summer, the demand for AC maintenance and replacements is extremely high, which results in consumers paying more for those services. While the demand for air conditioning services in the Spring is considerably low and because of this, there are more incentives and special offers out there for everyone’s benefit.

Palm Air would like to highlight the fact that Carrier is kicking Spring off with rebates up to ,650 or up to 72 months 0% financing on qualifying Carrier Systems between March 18, 2019, and June 30, 2019. It’s key to remember that all rebate claims must be made by July 31, 2019, by 6pm CST. If you have an older unit that you suspect is about to go (generally a 10+-year-old unit is on its last legs)...don’t wait for that to happen this summer, when it probably will, due to the extra strain you will be putting on it in the hottest months of the year. Taking advantage of the 2019 Spring Cool Cash Rebates or the 0% APR program is a great way to exercise financial responsibility and save some money. In addition to the cool cash promotion, Palm Air clients can also save more by utilizing their in house promotions as well. These great deals simply won’t be offered during the peak summer months.

Palm Air would also like to highlight the fact that Carrier products are trusted in more homes than any other brand, and financing is no different. They have built a relationship with AFC First and Wells Fargo Bank which has allowed them the ability to offer a variety of flexible financing options for a new Carrier product or system. In the HVAC business seasonality plays a role and it can significantly affect your wallet if your timing is off. Beat the heat of summer by preparing in the spring!

So, how does this work? It’s important for homeowners to remember that only Carrier® systems or units purchased from participating dealers (authorized dealers….like Palm Air) during the sales period and installed by the end of the installation period are eligible for the Cool Cash promotions. You can contact Palm Air at 561-922-3199 if there are any questions. Don’t miss the chance to replace your air conditioning unit before the heat and expense associated with trying to replace a unit in the peak season/ summer arrives. Prepare this year and ensure that you stay cool and on budget this summer.

Posted in: Automotive,Electronics & Semiconductors,U.S

Leadership Change, Community Outreach Planned for Sterling Motorcars

Thomas A. Moorehead, the first Black Dealer in the country of Rolls Royce, Lamborghini and McLaren, has transitioned from President and CEO to Owner and Chairman of Sterling Motorcars. As an African American business owner, he has been contributing to the economy of the Washington DC Metropolitan Area since March of 2001. Of note, Moorehead was also the former chairman of NAMAD, The National Association of Minority Automobile Dealers.

Former President of AutoNation Dallas Fort Worth Market, Paul White, is the now the new President and CEO of Sterling Motorcars appointed directly by Moorehead. White leads by Rosalynn Carter’s quote: “A leader takes people where they want to go. A great leader takes people where they don't necessarily want to go, but ought to be.”

White is enriching and advancing Moorehead’s vision of community service while spearheading the expansion and growth of Sterling Motorcars. Much like what White has done in the past, he is thrilled to be implementing the Sterling Community C.A.R.E. Program (Community, Assurance, Reliability and Excellence) making a difference by giving to non-profits, local organizations, and schools. This program will begin with the faith-based community identifying single parents in need of transportation.

White attributes most of his success to his mentor, the late automotive giant and successful businessman, Cecil Van Tuyl. Under Van Tuyl’s tutelage, White became one of his youngest partners at the age of Thirty-two. White rose quickly in the ranks and generated record-breaking profits and numerous national and local awards. From there, he worked around the country increasing sales, expanding stores and aiding those less fortunate. Said Moorehead, “I welcome handing over the Sterling Motorcars keys to Paul. He possesses my drive and passion for the community as well as the business. I look forward to semi-retirement and focusing more time on Moorehead Properties.”

Posted in: Automotive,U.S

Find Truck Service Partners with Synchrony to Provide Financing Options for Trucking Industry Owner-Operators

Synchrony and Find Truck Service have introduced an owner-operator financing solution that is available through the Find Truck Service credit card program on the Synchrony Car Care consumer financing program.

The new financing option allows owner-operators to purchase new tires, parts and necessary truck services, when needed, without the worry of large out-of-pocket payments.

“We are proud to announce our partnership with Synchrony and thrilled to launch the Find Truck Service credit card and all the great benefits it offers to owner-operators,” said Amer Avdic, President of Find Truck Service. “The Find Truck Service website and our free apps help owner-operators and fleets manage thousands of equipment breakdowns and repairs every day, and with the Find Truck Service credit card our users now have the option to finance all their repairs, services and parts nationwide. We believe this is the perfect solution to cash flow flexibility that owner-operators really need, and have always needed, especially during slow seasonal periods in trucking.”

Daniel Miller, Vice President, Client and Market Development for Synchrony Car Care said, “Heavy-duty truck tires and repairs can be very expensive for owner-operators. Allowing drivers to pay for these large purchases over time can really help free up important cash flow. Synchrony is proud to partner with Find Truck Service and provide a financing option that will allow owner-operator customers to access the tires, services and parts they need now to keep their trucks running smoothly and on the road.”

Owner-operators can learn more about financing options on the Find Truck Service Truck Repair Financing page. Qualified cardholders enjoy an everyday value proposition of 6 months special financing on purchases of 9 or more.

Also, as part of Synchrony Car Care, Find Truck Service cardholders can take advantage of additional benefits, including using their card at over 500,000 truck and auto parts/service locations nationwide.

About Find Truck Service

Find Truck Service® is a leading national directory of heavy-duty service, parts and related trucking locations to trucking industry owner-operators and carriers. The Find Truck Service online search helps users locate the nearest heavy-duty vendors to better and faster manage equipment breakdowns, repairs and maintenance nationwide.

Based in Schaumburg, Ill., Find Truck Service has more than 1 million annual users and its national search loads more than 100,000 business listings daily. For more information about the services and features, including its #1-rated Truck Breakdown app, please visit Find Truck Service and follow Find Truck Service on Twitter @FindTruckServic

About Synchrony

Synchrony is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products. With more than 0 billion in sales financed and 80.3 million active accounts, Synchrony brings deep industry expertise, actionable data insights, innovative solutions and differentiated digital experiences to improve the success of every business we serve and the quality of each life we touch. More information can be found at http://www.synchrony.comand through Twitter: @Synchrony.

Posted in: Automotive,Services,U.S

HOLLOWAY AMERICA Promotes Long-Time Director to President

HOLLOWAY AMERICA, a leading producer of stainless steel pressure vessels with 150 employees, recently welcomed long-time Director of Marketing Randy Colwell as its new president. Colwell took over the leadership position from David Simpson, who is now HOLLOWAY AMERICA’s chief executive officer.

Colwell has worked in the Springfield, Mo. stainless steel fabricationcommunity for close to 20 years. A 2002 graduate of Missouri State University, Colwell began his career as a sales engineer at Precision Stainless in 2000. In 2006, Colwell joined HOLLOWAY AMERICA. For the past 13 years, Colwell has been a key member of HOLLOWAY’s sales team in addition to his marketing and day-to-day management roles.

In his new role as President, Colwell will retain much of his day-to-day focus on sales and customer relationships and will gradually take on more management of high-level company operations from Simpson.

“For the past 13 years, I’ve had my sights set on growing HOLLOWAY as a leading provider of pharmaceutical tanks, equipment, and components. I want our product and service innovations to be top-of-mind across the industries we serve,” said Colwell. “I’m blessed to be part of a company where everybody shares that dedication to going above and beyond. I’m looking forward to continuing us down that path.”

Plans for Future Growth

HOLLOWAY AMERICA’s drive to grow as an innovative provider of stainless steel pressure vesselsand pharmaceutical tanks remains steadfast as its leadership transitions into a new era. “We’re as committed as ever to crafting and engineering product innovations that push industry boundaries. Our goal has always been to solve our clients’ problems in ways they never thought possible,” said Colwell.

He continued, “We’ll be debuting some of our latest innovations throughout 2019 at trade shows like INTERPHEX in New York City. Trade shows are always a great way to showcase our latest and greatest developments and meet new client partners who can benefit from them.”

An Unwavering Commitment to Quality and Ethics

In addition to its status as one of Missouri’s few certified companies in the Occupational Safety and Health Administration (OSHA)’s SHARP safety recognition program, HOLLOWAY AMERICA was recently presented a Better Business Bureau (BBB) TORCH Award for BBB Serving Eastern & Southwest Missouri & Southern Illinois. The award reflects HOLLOWAY AMERICA’s ongoing commitment to excellence in customer service, workplace standards, and quality products. HOLLOWAY AMERICA also has an A+ rating with the Better Business Bureau.

“At HOLLOWAY, having an ethical approach to the experience our employees, customers, and suppliers have with our company is second nature,” said Colwell at the time of the award. “From exceptional career benefits for our 150 employees to personal relationships with our customers, the cornerstone of HOLLOWAY’s mission is to make life better for every person whose life we touch.”


HOLLOWAY AMERICA provides pressure vessel fabrication services and stainless steel pressure vessels for a multitude of applications and industries, from pharmaceutical to chemical to food and beverage. HOLLOWAY AMERICA partners with associations representing the steel fabrication and engineering industries, including ASME and ISPE, as well as holds an “R” Stamp Certificate of Authorization for repair and/or alteration of boilers, pressure vessels, and other pressure-retaining items from the National Board of Boiler and Pressure Vessel Inspectors.

For more information about HOLLOWAY AMERICA’s Torch Award recognition or to learn more about its products and services, contact a representative at 417-863-0077 or by email at info(at)HollowayAmerica(dot)com.

Posted in: Automotive,Food & Beverage

TEKLYNX International’s Robert Lenski Named to the 2019 Food Logistics Champions: Rock Stars of the Supply Chain

TEKLYNX International, the world’s leading barcode and RFID labeling software developer and solutions provider, today announced Solutions Engineer Robert Lenski has been named a 2019 Food Logistics Champions: Rock Star of the Supply Chain by Food Logistics. The esteemed list, featured in the March 2019 issue of Food Logistics magazine, recognizes influential individuals in the food and beverage industry whose achievements, hard work, and vision have shaped and attained milestones in safety, efficiency, productivity and innovation through the global food supply chain.

“I’m proud to be named a 2019 Food Logistics Champion: Rock Star of the Supply Chain because it’s testament to TEKLYNX’ keen ability to think outside the box, push boundaries, and forge strong relationships to ensure the continued advancement of barcode and RFID labeling within the global food supply chain,” states Lenski. “Our commitment to doing things the right way, eliminating re-work and ensuring accuracy result in vast improvements for companies throughout the food and beverage industry.”

A TEKLYNX team member for nearly a decade, Lenski has helped world-leading food and beverage companies successfully implement enterprise-level barcode labeling software solutions that improve labeling speed and efficiency. From labeling design to print, Lenski continuously leverages his expertise to transform disjointed labeling environments and systems into high-performing supply chain solutions that leverage a single, unified global platform – positioning food and beverage companies to better serve their customers.

TEKLYNX is the only barcode labeling solutions provider to offer subscription licensing – allowing food and beverage manufacturers, wholesalers and retailers to start using TEKLYNX for a low cost of entry – while offering a portfolio of tiered solutions that are designed to grow with companies over time. To view the 2019 Food Logistics Champions: Rock Stars of the Supply Chain list visit and to learn more about TEKLYNX barcode labeling software solutions visit

About TEKLYNX International 
TEKLYNX International is the world’s leading barcode and RFID labeling software developer and solutions provider. An industry innovator for over 30 years, TEKLYNX helps companies operate smoothly and efficiently by implementing labeling solutions that streamline operations while staying ahead of industry-specific compliance and emerging regulations. TEKLYNX is world-renowned for its customer service; offering flexible purchase options, unparalleled service and support, and a comprehensive product offering that grows with companies over time. With operations in the United States, Europe, Japan, Latin America, China and Singapore, more than 750,000 companies in over 170 countries look to TEKLYNX integrated software solutions for their standard of success. Learn more by visiting, LinkedIn, Twitter @Teklynx, and or call 888-629-4444. 

Posted in: Automotive,Electronics & Semiconductors,Food & Beverage,Manufacturing & Industry,Retail

Demands For 2018 Mazda6 Increase At Preston Mazda

Preston Mazda, located on Maryland’s Eastern Shore, recently said that it currently is experiencing extremely high demands for the 2018 Mazda6. Part of the Preston Automotive Group, the Hurlock-based dealership said customers have expressed great interest in the refined mid-size car that the dedicated engineers at Mazda poured their expertise and pride into. The 2018 Mazda6 has a variety of exciting features for its drivers and has been turbocharged to deliver an unparalleled traveling experience. Preston Mazda customers can select either the 2018 Mazda6 Sport, the 2018 Mazda6 Touring, the 2018 Mazda6 Grand Touring, the 2018 Mazda6 Grand Touring Reserve, or the 2018 Mazda6 Signature, depending on the level of performance, comfort, and excitement they want for their drives. Drivers will be amazed at how the possibilities contained in this mid-size sedan effortlessly showcase the enticing gateway to new adventures and exploring the unknown.

Preston Mazda customers will be excited to know that the 2018 Mazda6 has won various awards from trusted sources in the automotive world, such as the “Editors Choice Awards: Sedans (2018 Model)” from Car and Driver. That does not come as a shock because the 2018 Mazda6 was built to dominate the open road and look incredible. The 2018 Mazda6has subtle muscle coursing through its body underneath its flashy appearance. Among the most notable features of the 2018 Mazda6 is a revamped and turbocharged engine that cannot wait to be unleashed on your journeys. Standard on the 2018 Mazda6 Grand Touring, the 2018 Mazda6 Grand Touring Reserve, and the 2018 Mazda6 Signature, the SKYACTIV®-G 2.5T Dynamic Pressure Turbo DOHC 16-valve 4-cylinder engine provides an impressive 227 horsepower and 310 lb.-ft. of torque whenever needed. It also has an EPA-estimated fuel economy of 23 MPG in the city, 31 MPG on the highway and a combined 26 MPG, making the 2018 Mazda6 an excellent choice for long road trips with the family or traveling somewhere new on a whim. Driver-assist technology, like the innovative SKYACTIV®-VEHICLE DYNAMICS with G-Vectoring Control, is there to ensure that Mazda’s prized mid-size sedan always operates to the best of its ability and delivers a stress-free ride. Performance is key for any vehicle and the 2018 Mazda6 definitely exemplifies that factor.

“Gorgeous” is the only word that does justice to the appearance of the exterior and interior of the 2018 Mazda6. The exterior lines are sharply curved, drawing the eye to how streamlined and aerodynamic this mid-size sedan truly is. An all-new grille and standard LED headlights are two components that make sure the 2018 Mazda6 always stand out in the crowd. Drivers and passengers alike will be amazing by the utter luxury that emanates from every inch of the luxurious interior. A redesigned dashboard trim, climate controls, and retooled seats add extra beauty and relaxation for especially-long trips. When it comes to making that comfort utterly decadent, the 2018 Mazda6 Signature is Mazda’s ace card. Microfiber suede and wood perfectly frame the cabin, while upgraded leather seats envelop the occupants of this mid-size sedan in serene comfort. This elegance is complemented by how efficient the interior of the 2018 Mazda6 is with components like 14.7 cu.ft. of trunk space, a navigation system that operates on vocal commands and much more. Everyone in the family will want to upgrade from the outdated and road-weary minivan after seeing the 2018 Mazda6 in action The 2018 Mazda6 is a masterful blend of attractiveness and functionally; a pairing that has made this striking mid-size sedan very popular with Preston Mazda customers.

The staff at Preston Mazda invites everyone who is looking for their next thrill ride or the next family vehicle to tour the capabilities of the 2018 Mazda6. The experienced Preston Mazda team also will show the other renowned Mazda models in the Hurlock-based dealership’s inventory. The path to new and amazing realms of driving begin in the driver’s seat of the 2018 Mazda6. To schedule a test drive of this supreme mid-size sedan or for information, visit or call 877-873-3591.

Posted in: Automotive

Quality over Quantity in Bali at the PADI IDC with Markus Gstrein at Joe's Gone Diving. What Makes Joe's Instructor Course Different

The past year was great success here in Bali for Joe's Gone Diving and their professional PADI diver training. During 2019 Markus certified 26 Instructors also 4 IDC staff Instructors and more then 25 Divemasters which earned him the famous sought after Platinum Course Director rating. Markus is training dive professionals since 2014. The goal for his 6th year is not to getting any bigger IDC's, but better Quality Instructor level courses. 

As the Open water diver course revision in 2013 changed the way we teach the world how to dive. We are in for even bigger changes in 2019. As PADI is revising the most sought after and most objective Instructor Development program in the diving world. As mentioned the Open water course was revised, with neutral buoyancy and self awareness in mind to create fully functional Open Water divers. For the new curriculum on the IDC it will go towards more practical workshops rather than lectures in the classroom. Markus started in 2018 to implement neutral buoyant skills for Divemaster and IDC training which turned out harder than expected, more than half of the candidates however succeeded. Which is of course not an excuse to give up, but to find different techniques to make it work, not only for some individuals. You can read more about teaching on your knees vs. neutral buoyant in this Blog. This was and will be the main goal for this year to stay the course and produce more competent Instructors. Which are able to teach divers the do's and dont's about buoyancy.

For that Markus created an interactive online learning platform which enables all of his student's at Joe's gone diving to get their theory out of the way if they start studying a couple of weeks prior to the IDC. On this PADI IDC learning platform you will find the key concepts about Physics, Physiology, Equipment, RDP, Skills and Environment. You can visualise your skills with our neutral buoyant demonstration videos from Joe's IDC Staff Instructors and Course Director. Further you can also test your knowledge with specific topic quizzes or with our simulated PADI Instructor Exam.

This online Classroom prepares Markus's candidates for the theoretical part in the best possible way. So he can focus even more on practical skills and teaching techniques in Water.

What is new in 2019 at Joe's Gone Diving?

Markus will add Adaptive teaching technique workshops, as more people with disabilities are getting certified, and it is a good to have a head start in holistic teaching and how to apply it. To go with the trend all of the instructor candidates will have a try out in Sidemount diving to understand the needs of double tank and technical divers. Also some insider tips on how Underwater Cameras work and what it does in the industry will be new in this years IDC curriculum.

The main strength of Markus is the can do attitude and he'll be around 24/7 during your IDC either in person or during night time on his phone. So yes you can call him in the middle of the night if you have any questions related to balloons or partial pressure. Also if you struggle with English, the Course Director handles German and Spanish. Joe's Staff Instructors can help in Indonesian and Dutch. Also after your IDC you can count on his support. Either with a learn to teach internship for the right candidate to gain more hands on experience. Or any teaching, equipment, employment or risk management question you might have. 

What is there to do next? Find more information at Joe's Homepage and book your Course for 2019! Joe's has scheduled 10 Courses throughout the year. Find the whole 2019 IDC Schedule here.

Ready to love your Job? Best to start into the new year with the PADI IDC in Bali at Joe's Gone Diving with PADI Course Director Markus Gstrein.

About Joe's Gone Diving
Joe's Gone Diving ( based in Sanur/Bali/Indonesia is one of the leading PADI 5 Star IDC centres on the Island. Our training focuses on professional diving education from Divemaster to Instructor level.

Posted in: Automotive,Business,Professional Services

Cilajet Aviation Grade Becomes WBENC and WOSB Certified

Cilajet Aviation Grade, an auto paint protection company primarily sold and applied at select automotive dealerships worldwide, has become a certified Women's Business Enterprise Company, which globally identifies, recognizes and facilitates the development of women-owned businesses. 

"We are honored to be among so many incredible women-owned small and large businesses in allegiance with WBENC. I founded Cilajet, as a single mom, after spending 20+ years in the automotive industry. I learned early in my career that perseverance, hard work, a desire to succeed, as well as having to prove myself has helped shape who I am today. Cilajet is a company borne out of a desire to redefine this unique segment of our industry by having the best product, sincerely caring about our customers, and operating every day with integrity."

About Cilajet
Cilajet Aviation Grade was originally developed for the commercial aerospace industry as an anti-corrosive sealant for painted and metal surfaces. As such, Cilajet conforms to the most recent Boeing Specifications (D6-17487 Rev. T), as well as Airbus AIMS09-00-002. Cilajet Aviation Grade was made available to the automobile industry in 2007. Since that time, Cilajet has been recognized throughout the industry as the premier coating to protect a vehicle's finish from harsh environmental contaminants such as UV rays, bird droppings, and acid rain.


Posted in: Automotive,Business

Excelerat - A Google Connect Event on Digital Marketing

An estate agent’s website is their most important office. The footfall there is far higher than for any high street branch and with the market slowing, it is this reality that is pushing the most innovative traditional estate agents to embrace digital marketing and find ways to grow.

At an event hosted at Google’s central London headquarters on Tuesday 15th May, global award-winning agency Fountain Partnership and the leading UK live chat conversion experts Yomdel explored best practice digital marketing strategies employed by some of the fastest growing UK estate agents.

Attendees, who included senior executives from Knight Frank, Hunters, Carter Jones, SDL Group, Miles & Barr, Arun Estates and many more, heard presentations from the two companies -- as well as a terrific insight from Google itself – to paint a picture of low cost, high impact digital marketing strategies for estate agents.

“Yomdel and Fountain began working together on EweMove in 2014, and since then we have developed unique approaches to generating quality traffic and then turning that traffic into high-converting new business opportunities,” said Yomdel Founder, Andy Soloman. “It’s a complete no-brainer for any business – invest in getting the right clicks as well as ensuring you also put in place the ability to maximise conversion.”

The programme for the evening heard key note sessions from Andy Soloman, Fountain’s Head of Digital Alice Rose, and Roxanne Brownlee from Google.

The event was exclusive invite-only, and attendees besides being able to visit the impressive Google HQ, went away with ideas on how to carve out competitive advantage and maximise ROI through digital investment.

Alice Rose, the Head of Digital at Fountain spoke of proven digital marketing strategies for estate agents and outlined the best way to drive new business in a short space of time. She also took the audience through the most effective strategies for growth, prioritising the lowest cost with the highest return on investment.

"The Estate Agency Industry has faced a lot of disruption over recent years with the rise of online and hybrid agents, Brexit and now GDPR. Today we've shared our proven roadmap for success, discussing the one thing all Estate Agents should invest in now, as well as 4 top tips for rapid growth in 2018." 

Andy Soloman spoke of how to transform distracted website visitors into loyal customers through bringing human interaction online and then delivering an exceptional digital customer experience.

“We live in an age of distraction where people expect immediate answers to questions and if we are not there to help at exactly the time they need it, they will go elsewhere”, he said.  Andy explained how intelligently targeted managed live chat can significantly multiply results achieved via digital marketing channels. “Conversion can increase 50% or more,” he said.

Yomdel can be used on any website for online sales, lead generation or customer service and support. As well as live chat, Yomdel sets itself apart from competitors by offering extra services such as taking visitors direct from chat into phone calls, SMS engagements, integrations into CRM platforms and Google Analytics. “There are other live chat providers out there, but Yomdel is unique in the way we partner with clients to deliver the very best results,” says Andy. “Our technical platforms are built based on my experience as a former Reuters foreign correspondent and editor, and speed and accuracy are essential. We are continuing to innovate and invest in our services to help clients grow faster.”

Google was represented by Roxanne Brownley who works with Google’s high-performance clients on their growth ambitions discussed how to future proof your business in a changing landscape. She also stressed the importance of getting the Brilliant Basics right to stay ahead of the competition. The event was introduced by event compere Rachel Murray from Fountain.

For more information about how the Yomdel can benefit your organisation, contact our team on 01403 616 000 or email


Yomdel is based in Billingshurst, West Sussex. It was the first company in the UK to offer intelligent 24/7 managed live chat operator services. The service is used by over 2,000 UK estate agents, including Fine & Country, Chestertons and Belvoir, as well as many businesses in other sectors spanning finance, legal, automotive, construction, events and many more. Yomdel services can be used on any website for online sales, lead generation or customer service and support.

 Fountain Partnership

Fountain Partnership is a globally recognised digital marketing agency with offices in London and Norwich. The Partnership founded almost nine years ago has developed a unique, numbers-based methodology which takes the risk out of digital marketing for its clients. This approach led to Fountain winning the Google Premier Partner Award for Best Search Performance last year, beating thousands of marketing agencies from across Europe, the Middle East and Africa.


Andy Soloman, Yomdel Founder & CEO, is available for interviews on +44 (0)7928 542917 or 

 Dan Bell

Marketing & Events Manager at Fountain Partnership


T:  020 3325 6681 M: 07843 692738

Ambrose Harcourt
Yomdel PR
Tel: 01403 616000

For more on how Yomdel helps businesses grow and generates leads please visit or call on 01403 616000

Related links:

Posted in: Automotive,Business,Real Estate,Technology,World

Most Drivers Don't Wear Their Seatbelts Correctly

How many of us ‘wear’ our seat belts properly?

As RoSPA state, seat belts should ‘be worn as tight as possible with no slack’ and ‘the lap belt should go over the pelvic region, not the stomach’. It is well documented that although the crash test dummies are in this perfect sitting position when new cars get tested by NCAP/EuroNCAP, this is not the position most of the world’s 900 million vehicle drivers are in during normal driving.

As EuroNCAP state “Occupant positioning is critical to effective protection during a collision: systems such as seatbelts and airbags do not work as effectively if the occupants are displaced from the expected sitting positions before the impact.”

Although seat belts are proven to reduce injury and save lives, after just a few miles we slip down just an inch or two and our pelvis rotates and this leads to the lap belt riding up off the pelvis onto the stomach, compromising the seatbelt safety. Any collision in this position leads to a very different outcome compared to the EuroNCAP tests. At lower impact speeds the seat belt can cause bruising but at higher speeds internal bleeding and even ‘submarining’ can occur, where the occupant slips under the seat belt. Ask any first-on-the-scene paramedic. A head on collision of 2 cars travelling more than 30mph leads to a 60mph impact. The seat belt works optimally when firmly across the hips to take the huge force on the strong pelvic bone, but if there is slack in the lap belt section, as happens commonly, the damage to the occupants can be fatal.

SHOFT is a new patented product that goes a long way to solving this problem, and it’s so simple.

We all want to sit in the safest position and although most of us start off in a healthy upright position with slack removed, gravity takes its toll after just a few miles and we tend to slip down and forwards slightly into a ‘slouch’ position. We often see drivers sit back up at traffic lights and even give the seat belt a tug upwards to remove the slack again, only for the process to happen again a few miles down the road.

The stark fact is that any slack in the lap belt or misplacement of the seat belt will compromise the effectiveness of the safety devices fitted to the car, such as airbags, knee protection and the seat belt as they are all designed and tested with the occupant sitting upright with seat belt across the hips and with no slack.

Now there is a simple solution.

SHOFTTM is a small palm-sized product designed to keep the slack out of the seat belt. After a 2 second install adding a SHOFT to the seat belt provides it with extra functionality by turning it into an ‘anti-slouch’ device. By keeping out the usual slack that creeps into our seatbelts, SHOFT helps to keep both driver and passengers in a better and potentially safer seated position. And with our poor posture in cars being identified as a major cause of back pain, SHOFT also helps to solve a problem that nearly all of us will have to deal with.

The innovative simple design invented by Dr Graham Cox and his father Ronald, is made from a specially designed soft material that fits by slipping over the top of your car seat belt tongue (that’s the bit you grab every time you buckle up). 
How does it work?

SHOFT has a specifically designed built in ‘brake pad’ made of a secret formula called GRIPteneTM, that engages the seat belt webbing across the lap portion when you buckle up and this helps to resist slack creeping into the lapbelt. SHOFT only affects the lap section of the seat belt, so the occupant can lean forwards in the seat to reach dials as normal.

Adding SHOFT to your vehicle can help you comply with RoSPA guidelines and will help ensure your seat belt is optimally positioned every mile of your trip.For more infomration visit us at

Posted in: Automotive,Health & Medicine,Living,News & Current Affairs,Travel

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