Ashley Liang is a New York based dancer, choreographer and dance educator. She is the founder of the non-profit Ashley Liang Dance Company, Inc. and president of the Ashley Dance Center.
Liang’s performance “Flowing Colors of Charming Flowers” will combine Eastern and Western styles with some of Liang’s own creations: a special combination of classical ballet and traditional Chinese dance. Liang, who is passionate about promoting multicultural art, worked with a production team for six months to prepare the project. The show aims to carry forward Chinese dance and modern dance culture, promote the integration and development of multicultural art, and establish a bridge for international cultural and artistic communication. Liang focused on this multicultural bridge while studying for her M.A. in dance education at New York University.
“This show I produced was a non-profit performance and was dedicated to dance art. It is my great honor to share my original choreographies with the audiences at Lincoln Center, and present my theory in the form of dance, so as to truly promote the integration, communication and development of Chinese dance and modern dance culture,” Liang wrote in her graduate thesis.
The concluding dance program of Liang’s performance is accompanied by live music that marries the Chinese instruments guqin, guzheng and flute with violin and cello. In Liang’s vision, this will achieve the exchange of the Chinese and Western culture of dance and music.
Liang studied and performed at prestigious organizations in both China and the US. In addition to earning her M.A. in dance education at New York University and a Bachelor of Fine Arts in dance at Queens College, she studied professional Chinese dance at the Beijing Dance Academy. Liang is the recipient of the awards “Excellent Dance Choreographer,” “Distinguished Dancer,” and “Excellent Dance Teacher,” presented by New York City Councilman Peter Koo and New York State Senator Toby Ann Stavisky.
In 2018, the Guggenheim Museum invited Liang to perform. In 2015, she choreographed and danced in Flowing Water and Nocturne in The Autumn Palace in collaboration with famous Chinese musician, Judy Yeh, at Shih-Hua Judy Yeh Guqin Concert at Carnegie Hall. She starred as the female lead, Yu Huan, in the dance drama The Story of Yu Huan, presented by off-Broadway Yangtze Repertory Theater of America and also choreographed the production in 2014.
Performance Date and Time: July 6, Saturday at 7:30pm
Performance Place: Alice Tully Hall Lincoln Center, 1941 Broadway, New York, NY 10023
Organizer: Ashley Liang Dance Company, Inc. (A Not-for-Profit Organization)
New York Northeastern Chinese Association, Sino-American Culture, Art & Antique Association, Inc., Federation of Chinese American Associations of New York, New York Queens Art Education Center, Chinese-American Arts Council, Inc., USA FJSEN.COM, American Fujian Artist Association, MGM Media, Sino-American Business Association, Henan Chinese Associates USA, Inc., Better Chinatown USA, Chinese Association Inc., Zhe Jiang Wen Zhou Association Industry & Commerce U.S.A., New York Guqin School, Union National Culture and Sports Foundation, American Chinese Business Trade Promotion Association, Taishan Overseas Chinese Middle School Alumni Association, Inc., America Chinese Silk Road Chamber of Commerce, America Bamin Commerce Association, Fujian Consolidated Benevolent Association USA, Beijing Association of New York.
Kai Gao Esquire P.C., Flushing.com, Kam Man Food, HealthFirst, iHome Design, MeHome Realty, AsianinNY, Keiko Hira Music Studio, New York Fantastic Chorus, Blue Sky Creative Studio, The Wall Street Times, USA Life online.com, Right Time International LLC, CC Weekly, Jasmine Restaurant, COCI Construction, Kang Hua Adult Day Care Center, World Peace Ever.TV
Special Guest Performers:
Aminta Remisosky, Anne Marie Robson Smock, Ansel Cohen, Arthur Liu, Danielle Peters, Erin Kernion, Judy Shih-Hua Yeh, Jun Zhou, Michelle Joy, Nick Peregrino, Sienna Peck, Tara Pederson, Temple Kemezis
"We are thrilled that Ezvid Wiki has selected not one, but two of our Solarmeter Handheld UV meters for its Top 10 Best UV Testers Wiki," commented Jeffrey W. Hall, EVP Commercial Operations at Solar Light Company, Inc. Ranked in the #1 position, Solarmeter's Model 6.5 UV Index Meter provides instantaneous UV index measurements for outdoor activities or monitoring UV lamp intensity and aging. "With a NIST-traceable calibration certificate, you can rest assured its accuracy is unquestionable," says Ezvid Wiki. Coming in at #7, the Solarmeter Model 8.0 UVC Meter is a “must have” according to Ezvid Wiki for monitoring germicidal lamps or testing eyewear. Learn more about the Solarmeter® family of compact, handheld light meters and how their simple pushbutton operation can help you measure human and animal health-related light levels at http://www.solarmeter.com.
Compiled with twenty-three hours of research, this newly published 10 Best UV Testers Wiki in Ezvid Wiki’s electronics category is a broad-ranging, impartial assessment of UV tester options available to consumers in the United States.
About Solar Light Company, Inc.
Solar Light Company, Inc., has been providing specialized light-measurement solutions to advance global health protection and environmental monitoring sciences for over 50 years. From our research-grade, laboratory and field-based systems to our handheld sensors we strive to contribute to the improvement of global health and the environment by providing high-quality solutions, supported through a premier global infrastructure.
Sierra Designs is proud to announce the successful resolution of a challenge in German court to their intellectual property, regarding their innovative zipperless sleeping bag. The Backcountry Bed is confirmed as the true pioneer in zipperless sleeping bags in the European Market.
“We’re pleased with the confirmation that this award-winning product is truly the original, and excited to announce that the most comfortable sleeping bag on the market is one uniquely available from Sierra Designs,” says VP/GM George Bryant.
Designed to work more like a bed and less like a sleeping bag, the Backcountry Bed features a unique zipperless construction with access provided through a large opening in the top. An oversized, integrated comforter seals this opening, allowing you to sleep comfortably and intuitively on your back, side or stomach, a feat that is impossible to accomplish with a traditional mummy bag. The comforter can either be tucked in on cold nights or untucked when the weather is warmer. All of this means the Backcountry Bed is the most versatile and comfortable sleeping bag on the market today. The Backcountry Bed features PFC-free hydrophobic 700 fill DriDown™ insulation and materials and is offered in 20? Reg/Long and Women’s-specific constructed options, and 35? Reg/Long.
For more information, please contact email@example.com.
About Sierra Designs
Born in California and bred on the trail, Sierra Designs has been on a mission to redefine how people interact with the outdoors since 1965. Today, that means creating equipment and apparel that is functional, beautiful, and most importantly, attainable. Our team believes that adventures should be within everyone’s reach, because it’s not only about the destination, it’s about the journey you take along the way. Find more information at www.sierradesigns.com.
NJ Top Docs Proudly Presents All Reviewed & Approved Living Well Providers of 2019.
Occupational and Speech Therapy
NJ Top Docs a comprehensive, trusted and exclusive healthcare resource featuring reviewed and approved Top Doctors and Dentists in New Jersey online in an easy to use format. NJ Top Docs only reviews and approves providers based on merit after they have been extensively vetted.
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Posted in: Living
Sagora Senior Living, a Fort Worth-based private corporation, announces the acquisition of Brookdale South San Angelo (2695 Valleyview Boulevard, 76904). The community becomes Sagora’s 39th senior living community.
"Sagora is proud to expand further into the West Texas area, enhancing the family-owned atmosphere we provide to enrich the lives of seniors and their families," said Sagora Senior Living, President Bryan McCaleb. “Our decision to expand assisted living and memory care in San Angelo allows our associates to provide a caring environment that fosters health, safety and high quality of life for each of our residents."
“Our team will focus on keeping our residents as independent and active as possible and on providing activities, entertainment and therapies to enhance and stimulate residents’ social needs.”
Residents of the community will receive the highest level of attention from professionally trained associates. Each resident is evaluated, and a custom care plan is designed and followed to provide the best care and service for them.
The community features 77 apartments—60 Assisted Living and 17 Memory Care apartments—and offers medication management, assistance with activities of daily living, transportation and common areas for social and recreational activities. Sagora employs their Pathways Memory Care Program, which is a focused approach to programming that provides the best possible lifestyle, care and environment for Memory Care residents.
“This community is all about changing the lives of our residents by putting them first in all we do,” said Sagora Senior Vice President Dara Brown. “Our qualified associates will provide personalized care, respect and comfort to our residents, spending quality time to get to know them and to understand their specific needs and interests.”
About Sagora Senior Living
Sagora Senior Living is one of the nation’s top 50 senior housing operators. The privately- owned company operates senior living communities throughout Texas, Oklahoma, Alabama, Florida and soon in California. Living options include cottage homes, independent living, assisted living, respite and memory care. The company’s mission is to serve and celebrate the wisdom of residents and family members by enriching their lives with a “Resident First” philosophy developed locally within each community. Sagora hires qualified industry professionals, implements beneficial services and activities, and makes it a priority to listen to their residents. For more information about Sagora Senior Living, visit http://www.sagora.com.
For those looking to convert their traditional wood burning fireplace into something more efficient and economical, a gas fireplace insert may be the perfect solution. Upgrading the old fireplaces with fireplace inserts in Fremont and Hayward can give one a new living place with comfortable warmth.
Made up of cast iron or steel, these inserts give you a sense of warmth and comfort with an efficient burning. Available according to the type of fuels such as coal, and EPA certified wood, these inserts utilize latest technologies to save on the utility bills while enjoying the warm atmosphere of the room.
With boastful features such as fans, blowers, thermostats, and blowers, these fireplace inserts can be an excellent option for the household. Those who have an older home with wood burning inserts can benefit from a new insert. The wood fireplaces were designed with open combustion for effectiveness in low heating.
Usually, wood fireplaces acquire more air and result in quick burning and also wasting the energy quickly. However, using the fireplace inserts, the closed insulated glass doors slow down the burning and increase the temperature that results in stable combustion without wasting much energy.
This will bring an agreeable change in the energy bills when it comes to heating the room. Apart from providing one with protection and peace of mind, professional gas fireplace installation is essential to ensuring the unit's efficient function and performance, as well as making sure that installation mistakes don't compromise the gas fireplace warranty.
At Mister Chimney & Nova Fireplaces, the professional installers bring their extensive knowledge and experience into installing gas inserts, while providing beautiful conversions. They will work diligently to accomplish the right fit for a seamless aesthetic. The professional technicians will perform an inspection of the entire system to ensure the safe and comfortable operation of the gas insert fireplace.
For more information on chimney cleaning in Hayward and Palo Alto, visit https://www.mister-chimney.com/chimney-sweep-chimney-cleaning-fremont-howard-mountain-view-ca.
About Mister Chimney
Mister Chimney brings an unparalleled level of service and expertise to residential and commercial customers throughout the Peninsula, San Francisco and the Greater Bay Area.
Bruce Cialfi, co-owner of Acorn Holistics (https://acornholistics.com) Certified Consulting New Jersey hypnotist and meditation class instructor explains that the brain can be retrained simply through hypnosis.
In hypnosis, he simply speaks directly to the subconscious. The brain is like an iceberg. The conscious mind is the 10 % that can be seen above the water and comprises logical thinking, and memories. The subconscious mind is the 90% that cannot be seen below the water and comprises of beliefs, emotions, and imagination. A hypnotist taps into the subconscious mind to make real changes in your life.
Many people think that hypnosis is like a stage trick, waving a swinging pendulum in front of your eyes saying “you are feeling very sleepy” – this is NOT real hypnosis. Hypnosis can get a bad rap because of stage tricks and bad movies. Forget these stereotypes. Hypnosis is a real and powerful tool that rewires the brain to create positive habits - and this is how it works.
Bruce explains that at Acorn Holistics, "a client first receives a complimentary phone consultation to target what they have been trying to achieve or change. Then we would have a series of safe, confidential appointments where you would just sit in relaxation and comfort while either Deb or I speak to your subconscious mind. If you wanted to decrease your anxiety, we would guide you through hypnosis with positive statements and affirmations that are targeted to work on your specific anxiety and triggers. Once done with the session, you would go on with your life as you normally would, only you would find that you have less anxiety. You would also find you have tools that would transform your anxiety response to a calmer more focused way to react to your anxiety triggers."
Another positive way to deal with these responses is with meditation. In fact, hypnosis and meditation are powerful tools when used together to tackle a client’s problem. Studies have pointed to the fact that meditators are more attuned to their subconscious mind. Therefore, meditation can be another tool in the toolbox when trying to tackle problems such as anxiety, stress, smoking, or weight loss.
Debbie Cialfi New Jersey meditation class instructor and co-owner of Acorn Holistics explains that, "through meditation, a person can tap fully into the subconscious mind, just as a hypnotist does in Hypnosis. However, in meditation, the client is in the driver’s seat. Through instruction in meditation, you can learn to calm and focus your mind. The key difference between meditation and hypnosis is that you set aside a special time each day and make the conscious choice to meditate. Through that meditative time each day you have full access to the 90% of your mind that is subconscious. Once you achieve access to your subconscious during meditation, you feel a gentle shift. Your breathing slows, and you can feel the borders of the concrete world blur as you get closer to your center. Many people feel that meditation is not for them because the cannot “turn off their brains”. You will be happy to know that an active brain is perfect for meditation. You just need guidance to help to harness the power of your brain so that you can slip under the veil of meditation to become hyper-aware of your breathing and inner thoughts. If you sit to meditate with the intention of relieving anxiety, then you would simply focus on your breathing until it calms and slows, then turn inward to focus on the feeling of calm and peace. You can focus on being in a scenic and calm place and just rest in the expanse of its beauty and feel calm."
Accessing the full 100% of your mind is attainable through hypnosis and meditation. Both are tools that can be used to solve problems and overcome lifes obstacles.
As a Vancouver-based fencing company, the team at QS Fencing have specialized in residential fencing solutions since the company launched in 2010. To help homeowners who require fence installation for privacy and protection, QS Fences provides all-metal fencing and gates. For more, go to: http://www.qsfencing.ca/
Three of the most popular residential fencing services provided to homeowners are the repair and installation of metal pickets, privacy fences, and gates.
Picket fences function as a decorative or ornamental fence while providing a physical barrier around a property or garden. Commonly seen around the perimeter of a yard, the distinct style of a picket fence is well known to homeowners and easily adapted into metal for greater durability and style.
While privacy fences are more commonly associated with commercial rather than residential applications, options like the chain link fence, ornamental aluminum or steel fence panels are a viable option for homeowners concerned about safety and privacy. Products can be powder-coated in an unlimited selection of colors, and for commercial applications where security is paramount, options like barb and razor wire can be added.
Finally, as part of the services QS Fencing provides, gates (automatic or otherwise) can also be added to a fence. The team can work one on one with homeowners to help select and implement a solution that suits the property, architecture, and budget.
As a Vancouver fencing company, QS Fencing is fully licensed and insured. All workers are also WCB insured. With 15 years of experience in the industry, these professionals are committed to meeting any and all needs related to commercial and residential fencing. To learn more or request a free quote, call (604) 777-3057.
About QS Fencing
Established in 2010, QS Fencing is a family-owned business that aims to provide quality products and superior service. It is a Vancouver-based fencing company that is licensed and insured. All employees are WCB insured as well. QS Fencing serves the geographical areas of Vancouver, West Vancouver, North Vancouver, Burnaby, New Westminster, Coquitlam, Port Coquitlam, Port Moody, Maple Ridge, Richmond, Surrey, and Delta, BC. To learn more, visit http://www.qsfencing.ca or call (604) 777-3057.
Steven Munsie and Mary Munsie, creators of a young people’s acting company, the Young Shakespearian Repertory Ensemble, at the Shakespeare Society of America’s Globe Playhouse, West Hollywood, have completed their new book “The Adventures of Samba Rat & Friends: Sherman the Last Dragon”: an enjoyable read that tells of a group of friends and their journey to keep each other safe and lead each other homeward.
Authors Munsie show that even at the face of danger, the power of love and friendship still triumphs: “Four woodland friends—Samba Rat; Peter Porcupine; Squirrely, a scout camp mascot; and Cindy, a ladybug—returning home from a spring picnic are caught in a storm and discover a large mysterious egg hidden in an ancient tree. When it hatches into a baby dragon, the four friends are set upon an adventure to find the little creature a home. The four friends are joined by Kitty Joy, a young master scout who first tracks them and then joins them on their adventure to find a mysterious sanctuary and save Sherman, the Last Dragon.”
Published by New York City-based Page Publishing, Steven Munsie and Mary Munsie’s captivating fable contains vivid pictures that edify the reader’s imagination.
Readers who wish to experience this engrossing work can purchase “The Adventures of Samba Rat & Friends: Sherman the Last Dragon” at bookstores everywhere, or online at the Apple iTunes store, Amazon, Google Play, or Barnes and Noble.
For additional information or media inquiries, contact Page Publishing at 866-315-2708.
About Page Publishing:
Page Publishing is a traditional New York based full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create - not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes and the like. Its roster of authors can leave behind these tedious, complex and time-consuming issues, and focus on their passion: writing and creating. Learn more at http://www.pagepublishing.com.
Hackensack Meridian Health Jersey Shore University Medical Center includes two LiveWall® Living Walls in the landscaping of the HOPE Tower. Hope Tower is the new 5 million, 300,000-square-foot outpatient care facility on the east campus of Jersey Shore University Medical Center in Neptune, N.J. The two green walls, totaling 514 square feet, were installed with the LiveWall® Outdoor Living Wall System, the green industry’s most sustainable, durable and low-maintenance living wall system.
“Guided by a patient-centered approach to care, and understanding that a sense of well-being and peace of mind are essential to healing, we set out to create an environment for holistic care that is beautiful, welcoming, accessible, and convenient,” said Kenneth N. Sable, M.D., MBA, FACEP, regional president, southern market, Hackensack Meridian Health. “From thinking about how patients and their families enter the building and what they see as they do, to selecting colors and materials, to designing the process of care and clinical workflow – every decision we made in the design of HOPE Tower was to enhance the patient experience and promote healing.”
“The green walls are essential,” said Drew Smithson, chief operating officer, Jersey Shore University Medical Center. “They transform highly visible exterior walls, which would be otherwise unremarkable, into vertical gardens that are an integrated part of the whole landscape.”
The two living walls each measure 22 feet 8 inches wide x 11 feet 3 and 3/8 inches high. Everyone who enters HOPE Tower from the parking garage walks along a corridor with floor to ceiling windows and sees the ground level green wall in a garden courtyard that is being established with a green roof. The living wall partially covers the exterior wall of a linear accelerator (technology used in precise radiation treatment of cancers). Rather than the cold, institutional feeling of a blank, gray wall, patients, their families and visitors are invited into HOPE Tower with a welcoming, calming view of sun-splashed greenery.
Plants are getting established on the other green wall, which is taking shape as part of the green roof landscape on the outdoor terrace that overlooks the Atlantic Ocean on the tenth floor. The green wall will soften the appearance of the exterior red brick wall. With the green wall, all four directions on the terrace will have visual interest and appeal.
“By extending the landscape up the sides of the structural walls, the green walls complement the landscape design and bring a vertical element to the spaces that make the landscapes more complete,” said Chris Cirrotti, vice president and principal in charge, Dewberry, the exterior civil engineering and landscape architecture firm for the HOPE Tower project.
Jersey Shore University Medical Center
Hackensack Meridian Health Jersey Shore University Medical Center is a not-for-profit teaching hospital and the only Level II Trauma and Level II Pediatric Trauma Center in Monmouth and Ocean counties. It is home to K. Hovnanian Children’s Hospital. With more than 1,200 physicians and dental staff in 60 specialty areas, the medical center’s team provides quality care in a patient-centered, environmentally friendly setting. The team’s commitment to excellence has earned Jersey Shore University Medical Center numerous accolades, including being named #4 in New Jersey.
The medical center’s clinical research program and commitment to medical education is evident through an affiliation with Hackensack Meridian School for Medicine at Seton Hall University. The medical center serves as an academic center dedicated to advancing medical knowledge, training future physicians and providing the community with access to promising medical breakthroughs.
Designed with a healthy regard for plants, LiveWall® is the patented living wall system that achieves simplicity and sustainability in harmony with nature. LiveWall is the result of four years of R&D by the professionals who created LiveRoof®, the superior green roof system. LiveWall green wall solutions are engineered with horticultural and structural features specific for indoor and outdoor environments. LiveWall supports plants as nature intended — roots growing down, stems and leaves growing up. With unsurpassed versatility to grow a diversity of plant types, LiveWall transforms ordinary walls into inspiring, thriving vertical landscapes that are simple to install and easy to maintain. Follow LiveWall on LinkedIn, like LiveWall on Facebook, and for more information call 877-554-4065.
Hearing Others’ Voices is a transcultural and transdisciplinary book series edited by British anthropologist Ruth Finnegan and Taiwanese physicist Roh-Suan Tung. The books are designed, in easy-peasy language, to enlighten and attract general readers, undergraduates, young adults and, above all, teenagers about recent advances in thought, overlooked areas of the world, and key issues of the day.
The general editors of Hearing Others’ Voices, Ruth Finnegan and Roh-Suan Tung, have done a tremendous job in eliciting books that tackle perpetual topics of interest such as mental health, the nature of the universe, of music and of storms, shamanism, voices of the Christian west, and our awesome minds and bodies.
The books in the series provide introductions, accessibly written (often illustrated, and linked to audio-video internet material), to the latest insights into fascinating and perpetual topics such as the different ways pain has been handled in the past and present, the history of children, the make-up of our incredible bodies, and much much more. They also reveal something of the wisdom of the often dismissed traditions of, for example, Amazonia, native Australia, and Africa, bringing a wider understanding and ownership of who we are, and how the world has come to be as it is.
With some similarities to the Oxford University Press ‘Very Short Introductions’, but shorter and more immediately readable, and to the popular English Ladybird books for a younger age group but more interactive and personally challenging than either, the books will be particularly suitable for young adults’ school and/or personal reading, and a perfect resource for mind-opening general studies in students’ final school year. They are designed to stimulate readers’ curiosity and provide the material and the insights to start addressing blind spots in self- and cultural-awareness.
The suggestions for further (tougher) reading for those who want to take their understanding further will be an invaluable tool for readers, including those at or preparing for university.
A notable, and unusual, feature is the interactive element in the form of discussion questions, suggested mini-projects, and audio-visual Internet links and/or customised blogs on the publishers’ website where readers are invited to contribute and interact.
The aim is to bring the material home to the personal interests of each and every reader, and help them grow.
Each book is by an acknowledged expert eager to communicate outside the too often closed realms of academe, or by practitioners, sometimes themselves young, who speak directly from their own experience. No empty pontificating from on high!
General readers and beginning undergraduates too will find much to interest them, set out in straightforward but not simplistic or patronising terms.
Not so much textbooks as sites for reflection and challenge, books in the series give readers a unique path into greater cognizance of our wonderful world, far and near, east and west, past and present. There are plans to issue some as audiobooks and to translate key titles into world languages, starting with Chinese.
The series logo has been created specially for Balestier Press by the celebrated designer Rob Janoff, the creator of the Apple logo and a keen supporter of the series’ aims. We expect his logo to play well with a young adult computer-mad audience.
Among other titles, the series will include the inspirational ‘For peace: voices against the fog and blood of war’, a collection from across the world and the centuries; ‘Grass: the miracle from the earth’; ‘Learning from Native American science’; and the remarkable ‘Listen to the beginning of the universe and what it means’ (with audio).
Other upcoming books by acclaimed experts and practitioners include ‘Teams, voices from the field’ by two New Zealand experts from sport and from urban planning; ‘Amazonia, the authentic voice of a shaman’, ’Decisions, decisions, decisions - with love: voice from the headteacher’s study’, ‘Listen to your feet’ by a podiatrist and sports physiotherapist, ‘Time for the world to learn from Africa’ by Africanist Ruth Finnegan, ‘“Dear Lulu”, a letter God might have written’ by Lord Rowan Williams, FBA (Archbishop of Canterbury and Primate of all England 2002-2012), and ‘Listen world! music’s reverberating sounds’, by Dame Evelyn Glennie CH, virtuoso percussionist.
Though obviously presenting relevant and necessary information and in this sense educational, the prime aim is to engage rather than instruct. Young people, like their elders, need to know, and reflect on, who they are, how they have come to be like that, how the world is, how and why it has come to be as it is. and where, in their hands, it may be going.
How many of us ‘wear’ our seat belts properly?
As RoSPA state, seat belts should ‘be worn as tight as possible with no slack’ and ‘the lap belt should go over the pelvic region, not the stomach’. It is well documented that although the crash test dummies are in this perfect sitting position when new cars get tested by NCAP/EuroNCAP, this is not the position most of the world’s 900 million vehicle drivers are in during normal driving.
As EuroNCAP state “Occupant positioning is critical to effective protection during a collision: systems such as seatbelts and airbags do not work as effectively if the occupants are displaced from the expected sitting positions before the impact.”
Although seat belts are proven to reduce injury and save lives, after just a few miles we slip down just an inch or two and our pelvis rotates and this leads to the lap belt riding up off the pelvis onto the stomach, compromising the seatbelt safety. Any collision in this position leads to a very different outcome compared to the EuroNCAP tests. At lower impact speeds the seat belt can cause bruising but at higher speeds internal bleeding and even ‘submarining’ can occur, where the occupant slips under the seat belt. Ask any first-on-the-scene paramedic. A head on collision of 2 cars travelling more than 30mph leads to a 60mph impact. The seat belt works optimally when firmly across the hips to take the huge force on the strong pelvic bone, but if there is slack in the lap belt section, as happens commonly, the damage to the occupants can be fatal.
SHOFT is a new patented product that goes a long way to solving this problem, and it’s so simple.
We all want to sit in the safest position and although most of us start off in a healthy upright position with slack removed, gravity takes its toll after just a few miles and we tend to slip down and forwards slightly into a ‘slouch’ position. We often see drivers sit back up at traffic lights and even give the seat belt a tug upwards to remove the slack again, only for the process to happen again a few miles down the road.
The stark fact is that any slack in the lap belt or misplacement of the seat belt will compromise the effectiveness of the safety devices fitted to the car, such as airbags, knee protection and the seat belt as they are all designed and tested with the occupant sitting upright with seat belt across the hips and with no slack.
Now there is a simple solution.
SHOFTTM is a small palm-sized product designed to keep the slack out of the seat belt. After a 2 second install adding a SHOFT to the seat belt provides it with extra functionality by turning it into an ‘anti-slouch’ device. By keeping out the usual slack that creeps into our seatbelts, SHOFT helps to keep both driver and passengers in a better and potentially safer seated position. And with our poor posture in cars being identified as a major cause of back pain, SHOFT also helps to solve a problem that nearly all of us will have to deal with.
The innovative simple design invented by Dr Graham Cox and his father Ronald, is made from a specially designed soft material that fits by slipping over the top of your car seat belt tongue (that’s the bit you grab every time you buckle up).
How does it work?
SHOFT has a specifically designed built in ‘brake pad’ made of a secret formula called GRIPteneTM, that engages the seat belt webbing across the lap portion when you buckle up and this helps to resist slack creeping into the lapbelt. SHOFT only affects the lap section of the seat belt, so the occupant can lean forwards in the seat to reach dials as normal.
Adding SHOFT to your vehicle can help you comply with RoSPA guidelines and will help ensure your seat belt is optimally positioned every mile of your trip.For more infomration visit us at www.shoft.co.uk.