D. L. Graser, an American MidWest based lifelong artist and seasoned jewelry maker who has traveled worldwide for thirty years volunteering with short-term medical missions, has completed her new book “Three Nails: Adventures of Moustache and Macintosh”: the book that resumes the hijinks of Gemma and Mattie, two sisters spending the summer at their grandparents’ home, allowing their imaginations to run wild.
Moustache and Macintosh, the alter egos of Gemma and Mattie, find themselves facing off against an evil force in their imaginary kingdom, where they must protect the truth of the past and of that of the present. The author creates a world where butterflies play an essential role—good butterflies cherish the girls protecting them while malevolent butterflies with the legs of men guard the evil leader who is bent on tearing the truth from begin known and destroy the girls before it can be revealed.
Published by Page Publishing, D. L. Graser’s book is a magical adventure tale that exemplifies just how engrossing a child’s world of make believe can be.
“Three Nails: Adventures of Moustache and Macintosh” can be purchased at bookstores everywhere, or online at the Apple iTunes Store, Amazon, Google Play, or Barnes and Noble.
For additional information or media inquiries, contact Page Publishing at 866-315-2708.
About Page Publishing:
Page Publishing is a traditional, full-service publishing house that handles all the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not mired in logistics like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and so on. Page’s accomplished writers and publishing professionals allow authors to leave behind these complex and time-consuming issues and focus on their passion: writing and creating. Learn more at http://www.pagepublishing.com.
“Unbreakable Hearts: A True, Heart-Wrenching Story About Victory... Forfeited!” unveils the inside picture of the war and posts some serious indictments of Ameri-Cong Media and political bureaucrats in "the Swamp" of Washington DC who cruelly and wrongfully denied benefits and honor for returning warriors of the Vietnam War. This heart-wrenching book delivers a long overdue, unforgettable proud legacy for Vietnam War vets and families, as well as Vietnam's people. This book had to be written!
“Earl “Dusty” Trimmer relates with both skill and personal experience events surrounding our most forgettable and misunderstood war in America’s history,” says Earl Kennedy, a U.S. Army Major(retired) and former Commander of the Combat Infantry Association. “Through this book, Dusty Trimmer brings to life our days and nights living and fighting in these foreboding jungle warfare conditions. He skillfully dives into the Vietnamese history and culture and brings the reader into understanding our Vietnamese enemy’s amazing resolve while brilliantly explaining the evolution of our Vietnamese enemy over hundreds of years of invasions and wars.”
It is evident that Mr. Trimmer who was a combat infantry soldier in the Vietnam War from 1968–1969, has done deep research on the subject as the author brings forth the terrifying and frustrating days and nights the American soldiers spent fighting the war in the foreboding Vietnamese jungle warfare conditions. He has been acclaimed by many Vietnam War veterans for telling their story in a manner that no one else probably could have.
The core message that the book aims to deliver is that American soldiers were not baby killers as portrayed by the evil Ameri-Cong or Fake Media to the world. The book also compellingly dispels the fake narrative spread by none other than President Johnson and pushed forth by the Ameri-Cong media that the soldiers were fighting just a bunch of primitive Vietnamese farmers with pitchforks and knives.
“Unbreakable Hearts" has received a large number of rave reviews for the manner in which the author has daringly demolished the lies about Vietnam War and its veterans. The most profuse praises have come from none other than the present President of the United States Donald Trump.
This is what he had to say about the author's mission:
"Dear Mr. Trimmer, thank you for sending the books. I am grateful for your thoughtful gesture and of course your service to our country. I appreciate your steadfast support which strengthens me as I continue to fight for the values that you and I cherish. Melania and I send our best wishes".....Donald J. Trump. President (8/7/19)
Many other key personalities have shared their positive views on the book:
" Congratulations brother Dusty on your most timely books. I hope you are well and that we can speak out on this all important topic for our brothers". Best wishes.".. Pat Sajak, Celebrity (Army Vietnam Vet)
Author Trimmer delivers credible messages across the VA’s minefield of issues that get
stepped on by veterans seeking deserved healthcare. He empties his heart out to help
veterans in a VA system that has lacked so much for too long. Way to take up the battle
Dusty: Hodge Wood, Reviewer Military Writers Society Of America
"Mr. Trimmer,I began reading your new book last evening and could not put it down. Thank you for all you have done to make people aware of the plight of our Nam veterans.. I truly have a deep; interest in healing those veterans and thank you for being a compassionate-driven, honest human being. Thank you for your service". ..Robert Marcus, Ph.D. Homeless Outreach Dept of Veterans Affairs.
For more information, visit http://www.unbreakableheartsbook.com.
About Earl "Dusty" Trimmer:
Earl "Dusty" Trimmer served with a highly decorated unit of the U.S. Army's 25th Infantry Division in the bloody years of 1968-69. He began writing his books to share the horror filled experiences of his warrior buddies in his first book "Condemned Property?" launched in December 2013. Many Vietnam vets urged him to continue writing. Despite two Ischemic Strokes and one Cerebral Vascular Stroke, leaving permanent impairments, he launched "Payback Time" in 2015 and most recently "Unbreakable Hearts". All three chastised the VA for its shameful treatment of America's Vietnam War veterans. “UNBREAKABLE HEARTS” leaves a long overdue and greatly deserved...LEGACY OF HONOR for Vietnam vets and families that they will be proud of.
You can purchase the book from Amazon, Barnes and Noble, Ingram, Dogear Publishing, Author website http://www.unbreakableheartsbook.com or direct from the author by telephone 330.842.0359 or email firstname.lastname@example.org.
Ruth Finnegan writing as David Campbell Callender, an Irish naturalist who grew up tracing the flight of birds, looking up at the hills and watching the verdant greenery around her, has announced the launch of her book, Grass, Miracle from the Earth. This book, which comes under the genre of poetry, religion, and spirituality, analyzes the amazing evolution of grass and shows why it plays such an important role in everyone’s life.
“We see grass every day, tread on it, maybe handle, smell, or plant it but how many of us actually notice it and appreciate its amazing resilience?” asks the author, Ruth Finnegan (David Campbell Callender), while stressing on the importance of grass in everyone’s life. “I have made an honest attempt to give the full picture of grass and its evolution. The book is a great gift to give as well as treasure.”
Grass, Miracle from the Earth, is not only highly engaging and readable, but has some stunning illustrations as well. It gives us the full picture of grass. As well as the story of its complex evolution, the book also traces the incredible number of species of grass.
The author reveals that even bamboo and sugarcane are forms of grass. There are three kinds of grass that make up the major food of humans and are available for grazing to innumerable animals.
The book provides hitherto unknown and interesting details about grass. It helps create a high level of appreciation for the abiding necessity of grass for humanity, for nature, and for the arts. The author also explores the eminence of grass in folklore and poetry.
The author makes use of a simple and easy-to-read style to introduce readers to the world of grass. She traces the history of grass right from its origin which dates back to some 50 million years ago. The book highlights the journey of the humble grass as an agricultural asset to its use in medicines, construction, cooking, and many other purposes.
Grass, Miracle from the Earth, also lets readers into some interesting anecdotes and tidbits about its association with mythology, symbolism, and arts. The book establishes a firm connection between grass and the wellbeing of the human race.
According to the author, grass is one of the most extraordinary plant families on Planet Earth. The book will force readers to stop and contemplate the role of this green gift from nature every time they eat food stuffs such as popcorn or even a Thai curry of which lemongrass is a key ingredient.
Hilary Macmillan, Consultant Head of Communications, Vincent Wildlife Trust, who has written the foreword for the book says, “In an easy-to-read, well-informed style, Ruth Finnegan (David Campbell Callender) introduces the reader to the world of grass, and its uses from agriculture to medicine, cooking to construction; its association with mythology, symbolism and the arts; its importance to our wellbeing and well just so much more.”
Grass, Miracle from the Earth can be ordered online from lulu.com.
About Ruth Finnegan:
David Campbell Callender, a name taken (adapted) from, and in memory of, her gifted Irish grandfather, is the pen name of the British anthropologist, Ruth Finnegan, completing the book with assistance from Dr. M. T. Agozzino. Born in Derry, Northern Ireland, Ruth Finnegan has many academic achievements to her credit. She is presently the Emeritus Professor, Faculty of Social Sciences, The Open University. She runs Callender Press, a small publishing business to publish the writing of her parents. The book, Grass, Miracle from the Earth, attempts to answer the many mysteries of grass and has successfully traced and tracked many facets and adventures of this green friend of humans.
Histria Books is delighted to announce the signing of world famous model and adult entertainer Valentina Dzherson, also known as Gina Gerson, to an exclusive book contract. Histria Books is an independent publishing house with offices in Las Vegas, Oxford, and Palm Beach. Her autobiography, Gina Gerson: Success through Inner Power and Sexuality, will appear under Histria’s Gaudium imprint.
Born in a small town in Siberia in Russia in 1991, Valentina Dzherson learned early in life to overcome any challenges she faced. While a university student, circumstances intervened and led her to begin a career in adult entertainment. She soon left her native Russia and moved to Hungary where she turned this career choice into her own hugely successful business venture. To the world, she became known as Gina Gerson, one of the most popular and successful adult performers of the twenty-first century.
In her book, Gina Gerson – Success through Inner Power and Sexuality, Valentina will tell her life story for the first time, while also sharing the secrets of her success. She will reveal to the reader how to harness your inner power, maintain the necessary discipline, and take the steps needed to realize your dreams for a successful and happy life. Valentina considers sexuality as the most powerful force in the world, and she will show how, by tapping into that energy and realizing its potential, incredible results can be achieved by anyone in any area of life.
“I am so pleased to have the opportunity to tell my story to an international audience and to share the secrets that have made me successful and that can benefit anyone, in any area of life,” Valentina said. “Histria Books and its new Gaudium imprint offer me the perfect venue to achieve that goal. I am delighted to work with such a group of talented professionals.”
Gaudium Publishing is an imprint dedicated to books on contemporary lifestyle, culture, sports, and politics, as well as biography and autobiography. According to Histria Books acquisitions manager Dana Ungureanu, “Valentina’s book is a combination autobiography and self-help book that should be of interest to a wide audience. We always look for interesting titles that challenge accepted norms and Valentina’s book is a perfect fit for our new Gaudium imprint.”
Histria Books is a member of the Independent Book Publisher Association (IBPA). Books published under the imprints of Histria Books are distributed worldwide exclusively by the Casemate Group. They may be purchased at all major booksellers, as well as directly at HistriaBooks.com.
For information on publishing with Histria Books, please visit HistriaBooks.com or contact us at email@example.com
Long-time environmental activist, Casey Coates Danson, spent years of her life building and designing sustainably-built homes and tackling environmental issues. She’s now proving that advocacy can be accomplished through creativity in her new book, "Angels Unawares: Portraits of the Homeless of L.A." (Brown Books Publishing Group), which launches today. This book provides a provocative juxtaposition of homelessness and affluence in Los Angeles. Each of the fifty stunning photographs included in the compilation contains black-and-white portraits of the homeless in L.A. digitally layered over color photographs of lavish, energy-efficient homes Danson captured in her decades-long work as an architect.
Angels Unawares offers a deeper glimpse into the American homelessness crisis. Over 550,000 people in America were homeless on any given night in 2017. The West Coast, in particular, has seen a rise in homelessness in the last half-decade. Danson unapologetically and masterfully captures the shocking contrast between the affluence of Los Angeles and the deprivation of Skid Row in this breathtaking collection of photographs. Danson’s work makes the American homelessness crisis impossible to ignore. Each photograph is a call to address the issue.
“I just remember suddenly feeling very aware… I just remember how bleak it was, seeing these people living on the streets in tents,” shared Danson. “It was emotionally overwhelming.”
Danson co-founded the American Oceans Campaign, which has since merged with Oceana. In 1996, she established Global Possibilities, a nonprofit organization dedicated to reducing American dependency on fossil fuel and mitigating climate change by promoting solar energy, as well as other important social issues.
A portion of proceeds from book sales supports Los Angeles area homeless organizations.
To purchase a copy of Angels Unawares, and to join in the efforts to combat homelessness, visit http://www.GlobalPossibilities.org.
Rob shares through his book how an unknown young art director in Silicon Valley back in 1977 created the design, now known beyond all others throughout the world, of a simple bitten apple.
Rob Janoff explains that this is “The first full account by the graphic designer himself of how he came to create the most famous logo in the world”.
Rob Janoff‘s inspiring “Taking a Bite out of the Apple: A Graphic Designer’s Tale” is one of the ‘Hearing Others’ Voices’ series.
Rob liked the idea of the series so much that he himself created the logo uniquely for it, also the beautiful Chinese version.
On October 9, Rob’s fabulous personal memoir and his newest fantastic logo will be revealed in China, in Chinese translation. The ceremony will be at the amazing Michael Bishop Institute for Cancer Research, Shengdu, which unites the latest in biotechnology with Chinese herbal medicine.
After that, Rob and the book will tour China and Australia. During this time he hopes to meet some of the upcoming young graphic designers of the new generation.
The English version of Rob’s “Taking a Bite out of the Apple: A Graphic Designer’s Tale”, will be released on 15th November. Readers can buy its paper version from Amazon.
This book is the first to be published in a stunning new series for young adults ‘Hearing Others’ Voices’.
Here is the logo that Rob created especially for it, in both English and Chinese:
Hearing Others’ Voices’ (https://www.balestier.com/category/hearing-others-voices/) is an ambitious new series co-edited by Taiwanese physicist Roh-Suan Tung and distinguished British anthropologist Ruth Finnegan. Its aim is to challenge and encourage general readers, final year school pupils, undergraduates, and above all the growing young adults of our time to reflect on who and where they are, and to understand better the world that they will soon hold in their hands.
Ruth Finnegan and Roh-Suan Tung, the general editors, have done a tremendous job in eliciting books that tackle enduring topics such as mental health, pain, sounds from the beginning of the universe, percussion (by the celebrated percussionist Evelyn Glennie), grass, storms, shamanism, Native American science, voices of the Christian west, and our awesome minds and bodies.
The first volumes will be released in mid-November 2018.
“Taking a Bite out of Apple” is a close view of how Rob’s design for a young, newly Start-up Company became a defining moment in a long career. After serving many national brands like Apple, IBM, Intel, Kraft, and kleenex at top US agencies, Rob presently appreciates working with a diversity of organisations from Japan, Italy, Australia, China and the UK.
Telling the true tale of how the globally loved icon came to be, Rob offers knowledge, inspiration and motivation to youngsters considering the field of graphic design. Rob’s first book will be a huge inspiration to the young and the young at heart who share his love of memorable graphics.
About Rob Janoff
Rob Janoff is a graphic designer of corporate logos and identities, printed advertisements and television commercials. He is known for his creation of the emblematic Apple logo that we all know. Janoff was born in Culver City, California. He completed his degree from San Jose State University. After college in 1970, Rob decided to focus on graphic design and began sharpening his design skills at small Silicon Valley agencies with high-tech clients. In early 1977, he started a position at Regis McKenna which was an established advertising agency in Palo Alto. Shortly after he began, Rob’s creative director chose him to design the corporate identity package for their new client, Apple Computer. Rob later went on to top agencies in New York and Chicago, designing print and TV advertising for major national brands and global clients. Rob is also a prolific speaker who has delivered keynote addresses and master classes in design for universities and academic facilities, including the Eastern Mediterranean University in Cyprus.
WATCH THIS SPACE FOR MORE IN THE HOV SERIES and read the graphic designer’s fantastic tale “Taking A Bite out of The Apple: A Graphic Designer’s Tale“.
Hearing Others’ Voices is a transcultural and transdisciplinary book series edited by British anthropologist Ruth Finnegan and Taiwanese physicist Roh-Suan Tung. The books are designed, in easy-peasy language, to enlighten and attract general readers, undergraduates, young adults and, above all, teenagers about recent advances in thought, overlooked areas of the world, and key issues of the day.
The general editors of Hearing Others’ Voices, Ruth Finnegan and Roh-Suan Tung, have done a tremendous job in eliciting books that tackle perpetual topics of interest such as mental health, the nature of the universe, of music and of storms, shamanism, voices of the Christian west, and our awesome minds and bodies.
The books in the series provide introductions, accessibly written (often illustrated, and linked to audio-video internet material), to the latest insights into fascinating and perpetual topics such as the different ways pain has been handled in the past and present, the history of children, the make-up of our incredible bodies, and much much more. They also reveal something of the wisdom of the often dismissed traditions of, for example, Amazonia, native Australia, and Africa, bringing a wider understanding and ownership of who we are, and how the world has come to be as it is.
With some similarities to the Oxford University Press ‘Very Short Introductions’, but shorter and more immediately readable, and to the popular English Ladybird books for a younger age group but more interactive and personally challenging than either, the books will be particularly suitable for young adults’ school and/or personal reading, and a perfect resource for mind-opening general studies in students’ final school year. They are designed to stimulate readers’ curiosity and provide the material and the insights to start addressing blind spots in self- and cultural-awareness.
The suggestions for further (tougher) reading for those who want to take their understanding further will be an invaluable tool for readers, including those at or preparing for university.
A notable, and unusual, feature is the interactive element in the form of discussion questions, suggested mini-projects, and audio-visual Internet links and/or customised blogs on the publishers’ website where readers are invited to contribute and interact.
The aim is to bring the material home to the personal interests of each and every reader, and help them grow.
Each book is by an acknowledged expert eager to communicate outside the too often closed realms of academe, or by practitioners, sometimes themselves young, who speak directly from their own experience. No empty pontificating from on high!
General readers and beginning undergraduates too will find much to interest them, set out in straightforward but not simplistic or patronising terms.
Not so much textbooks as sites for reflection and challenge, books in the series give readers a unique path into greater cognizance of our wonderful world, far and near, east and west, past and present. There are plans to issue some as audiobooks and to translate key titles into world languages, starting with Chinese.
The series logo has been created specially for Balestier Press by the celebrated designer Rob Janoff, the creator of the Apple logo and a keen supporter of the series’ aims. We expect his logo to play well with a young adult computer-mad audience.
Among other titles, the series will include the inspirational ‘For peace: voices against the fog and blood of war’, a collection from across the world and the centuries; ‘Grass: the miracle from the earth’; ‘Learning from Native American science’; and the remarkable ‘Listen to the beginning of the universe and what it means’ (with audio).
Other upcoming books by acclaimed experts and practitioners include ‘Teams, voices from the field’ by two New Zealand experts from sport and from urban planning; ‘Amazonia, the authentic voice of a shaman’, ’Decisions, decisions, decisions - with love: voice from the headteacher’s study’, ‘Listen to your feet’ by a podiatrist and sports physiotherapist, ‘Time for the world to learn from Africa’ by Africanist Ruth Finnegan, ‘“Dear Lulu”, a letter God might have written’ by Lord Rowan Williams, FBA (Archbishop of Canterbury and Primate of all England 2002-2012), and ‘Listen world! music’s reverberating sounds’, by Dame Evelyn Glennie CH, virtuoso percussionist.
Though obviously presenting relevant and necessary information and in this sense educational, the prime aim is to engage rather than instruct. Young people, like their elders, need to know, and reflect on, who they are, how they have come to be like that, how the world is, how and why it has come to be as it is. and where, in their hands, it may be going.
Author Ruth Finnegan has been chosen as one of 50 Great Writers You Should Be Reading in the 2017 Book Awards. Finnegan was chosen from a field of hundreds of authors through a public voting process. The award is the latest in a string of international awards for her published works.
"I am so thrilled with this," Finnegan stated. "I have had many book awards but this is by far my most precious win because it's not for an individual book but a voted-for endorsement of myself as an all-round author and, yes, dreamer of dreams - an author of full-length fiction, nonfiction, poetry, short stories and picture books, as well as a screenplay and libretto writer."
Finnegan's previous awards include:
Folklore Society, short list Katharine Briggs Award 1992
British Academy, longlist Book Award 2003
British Association for Applied Limguistics, short list 2003
Herskovits Award, Honorable Mention 2008
National Indie Excellence, Finalist ( visionary fiction) 2016, Finalist (religious fiction) 2017
New York Book Fair, Honorable Mention (romance) 2016
Readers Favorite, 4 Awards (fiction and nonfiction) 2016
Shelf Unbound Best Indie Book, Runner up 2016
Readers Favorite, Honorable Mention
Hungry Monster, Silver award, 2016
Literary Titan, Silver award, 2017
Book Excellence, Winner (friendship) 2017
Kirkus Reviews, one of top 25 of 2017
In addition to a large number of academic works, Finnegan has written three novels.
'Pearl of the Seas' is the tale of two children building a boat from a log they find buried in the sand and sailing off to far-off fantastic lands in a stormy sea-driven adventure with their faithful - but accident-prone - dog Holly. There they learn much wisdom from a king who, like God, has many names'. After an incredible sacrifice of his dearest dream by the boy (now growing up) they return - another dream - to a family tea with their loved ones. The tale is a prequel and companion to Ruth Finnegan's award-winning epic romance 'Black inked pearl', here adapted for preteens but characterised by (in a simpler form) the same unique dream-like and enchanted style as in the original novel.
'Pearl of the Seas' received a Hungry Monster Silver Award in October 2016. The book has received a number of positive reviews. Tshombye K. Ware of Reader's Favorite stated, "If you're looking for a reader friendly story that touches the depths of your soul, this is definitely one of those books."
The companion work, 'Black Inked Pearl', tells the story of a naive Irish girl Kate and her mysterious lover, whom she rejects in panic and then spends her life seeking. After the opening rejection, Kate recalls her Irish upbringing, her convent education, and her coolly-controlled professional success, before her tsunami-like realisation beside an African river of the emotions she had concealed from herself and that she passionately and consumingly loved the man she had rejected.
The novel, born in dreams, is interlaced with the ambiguity between this world and another, and increasingly becomes more poetic, riddling and dreamlike as the story unfolds. The epilogue alludes to the key themes of the novel - the eternity of love and the ambiguity between dream and reality.
Since its publication in 2015 'Black Inked Pearl' has won five international prizes and its screenplay version is top genre winner in the 2017 Capital Fund Screenplay Contest. It was recently named as a finalist in the 2016 Best Book Awards in the "Fiction Visionary" category.
'Black Inked Pearl' has received rave reviews from readers and reviewers alike. Scott Neuffer of Forward Reviews stated, "If James Joyce's dream-like opuses were written from a more feminist perspective, they might look something like Ruth Finnegan's Black Inked Pearl, a rapturous fantasia of words and images set somewhere between ancient myth and the green shores of modern Ireland." Chris Fischer, in a Readers Favorite review stated "I just finished reading 'Black Inked Pearl: A Girl's Quest' by author Ruth Finnegan, and all I can say is 'Wow!' It's written in a unique and creative style, one that at times blends poetry with prose ... enviable and beautiful at the same time ... any reader who enjoys a lovely, unique and interesting work of fiction should absolutely read Black Inked Pearl. I will be eagerly awaiting the next offering by author Ruth Finnegan. If it is anything like her debut novel, it will be simply magical!" Kirkus Reviews said, "Kate's romantic quest calls to mind Paradise Lost and Greek mythology as it weaves together biblical allusions, fantasy, and details of the modern day." Like other classic and unusual literary works, the book has given rise to many interpretations and, as Christiana Fatoki perceptively put it, like its more recent prequel 'Pearl of the Seas,' it "sinks into your unconscious."
'The Helix Pearl' is currently in production and will be released in 2018.
Ruth Finnegan is available for media interviews and can be reached using the information below or by email at firstname.lastname@example.org. More information is available at her website at http://www.ruthhfinnegan.com.
Ruth Finnegan OBE is a renowned scholar and celebrated writer who is Emeritus Professor, the Open University, a Fellow of the British Academy, and an Honorary Fellow of Somerville College Oxford. She was recently elected as one of the first four International Fellows of the American Folklore Society, a much valued honor. She was born in Derry (on the last day of December 1933) and grew up there and in the remote countryside of Donegal where, as poetically recalled in the second chapter of her novel, 'Black Inked Pearl', she spent the war years; went to a literature-imbued Quaker school in York where, a fellow-student with the actress Judi Dench, she learned to read the resonant poetry of Yeats and Shakespeare and to repeat texts that, with others, she had to learn, aloud (a good training for the sonic style of her novels); earned top degrees in classics and anthropology at Oxford; and carried out fieldwork on story-telling in Africa - a revelation of the multi-sensory nature of performance that has affected her all her life, and constantly comes through in her writing. From 1969, apart from three years in the South Pacific island of Fiji, she taught and researched at the pioneering Open University. She is the author of over twenty academic books, several of them prize-winning. She has three daughters (two of them born in Nigeria), five grandchildren (one in New Zealand), and now lives in Old Bletchley, England, with her husband of over 50 years.
Relevance, a reputed and leading top-ranked content promotion publication followed by top marketers and B2B businesses of the world, has featured the e-book, ‘The 5 Most Influential Topics for B2B Marketing’ on their website. The marketing experts at Relevance are of the opinion that this book will help marketers remain steadily focused on their priorities. The content is available in the form of a podcast hosted by Bernie Borges, CMO at Vengreso, and co-hosted by Dayle Hall, Senior Vice President of Marketing, Lithium Technologies.
“We are pleased to offer to all online marketers this amazing e-book ‘The 5 Most Influential Topics for B2B Marketing’ which is part of the reputed Social Business Journal,” says the spokesperson for Relevance.com. “This book can help marketers discover where to focus their efforts by cutting through the noise. The five key topics in B2B marketing discussed in the book include case studies and insights into becoming the most successful B2B marketers.”
‘The 5 Most Influential Topics for B2B Marketing’ is a must-read for marketers passionate about success in online marketing as it touches on all the relevant and hot topics associated with selling online today. Each podcast focuses on topics that are highly relevant for B2B marketing today.
Episode 1 in this podcast is: Influencer marketing is dead. All hail marketing to influencers. Here, the experts discuss how B2B influencer marketing has become one of the most poorly understood concepts leading to creation of poorly planned programs and negligible outcomes. Influencer marketing is a great idea that can deliver amazing results when executed properly. However, user generated content is the best. In the future, it will be customers and influencers who will drive campaign ideas and programs.
Episode 2 is titled – Data Overload: How do you harness it? There is a huge inflow of data today and immense pressure on marketers to use them. However, it is important for marketers to make use of the right data to get their marketing strategy right. Lack of the right people, processes, and technology makes them lose their way. That’s why integrating transactional, social, and behavioral data is important.
Episode 3 covers the topic: Digital Customer eXperience is the new battleground. Brands that put the wants, needs, and expectations of customers at the heart of the brand experience are assured long-term customer loyalty.
Episode 4 deals with ‘The state of social engagement 2017’. Brands must find a holistic and simplified way of listening, responding, and engaging over multiple channels simultaneously to gain greater visibility and accountability.
Episode 5 is titled – A love story: When sales and marketing get aligned. It deals with one of the biggest challenges of organizations, which is also one of the biggest opportunities.
Relevance.com believes that marketers can definitely improve their prospects by downloading this e-book and following the tips and recommendations offered by experts. It is a sure-fire recipe for success for marketers, provided they make use of the informative gems that the experts have shared.
Relevance is the fastest growing content promotion publication in the world. It is one of the most reputed and trusted platforms across the world over for insights, resources, trends, and information associated with content marketing, and more particularly to content promotion.
For more information, visit www.relevance.com.