Rob shares through his book how an unknown young art director in Silicon Valley back in 1977 created the design, now known beyond all others throughout the world, of a simple bitten apple.
Rob Janoff explains that this is “The first full account by the graphic designer himself of how he came to create the most famous logo in the world”.
Rob Janoff‘s inspiring “Taking a Bite out of the Apple: A Graphic Designer’s Tale” is one of the ‘Hearing Others’ Voices’ series.
Rob liked the idea of the series so much that he himself created the logo uniquely for it, also the beautiful Chinese version.
On October 9, Rob’s fabulous personal memoir and his newest fantastic logo will be revealed in China, in Chinese translation. The ceremony will be at the amazing Michael Bishop Institute for Cancer Research, Shengdu, which unites the latest in biotechnology with Chinese herbal medicine.
After that, Rob and the book will tour China and Australia. During this time he hopes to meet some of the upcoming young graphic designers of the new generation.
The English version of Rob’s “Taking a Bite out of the Apple: A Graphic Designer’s Tale”, will be released on 15th November. Readers can buy its paper version from Amazon.
This book is the first to be published in a stunning new series for young adults ‘Hearing Others’ Voices’.
Here is the logo that Rob created especially for it, in both English and Chinese:
Hearing Others’ Voices’ (https://www.balestier.com/category/hearing-others-voices/) is an ambitious new series co-edited by Taiwanese physicist Roh-Suan Tung and distinguished British anthropologist Ruth Finnegan. Its aim is to challenge and encourage general readers, final year school pupils, undergraduates, and above all the growing young adults of our time to reflect on who and where they are, and to understand better the world that they will soon hold in their hands.
Ruth Finnegan and Roh-Suan Tung, the general editors, have done a tremendous job in eliciting books that tackle enduring topics such as mental health, pain, sounds from the beginning of the universe, percussion (by the celebrated percussionist Evelyn Glennie), grass, storms, shamanism, Native American science, voices of the Christian west, and our awesome minds and bodies.
The first volumes will be released in mid-November 2018.
“Taking a Bite out of Apple” is a close view of how Rob’s design for a young, newly Start-up Company became a defining moment in a long career. After serving many national brands like Apple, IBM, Intel, Kraft, and kleenex at top US agencies, Rob presently appreciates working with a diversity of organisations from Japan, Italy, Australia, China and the UK.
Telling the true tale of how the globally loved icon came to be, Rob offers knowledge, inspiration and motivation to youngsters considering the field of graphic design. Rob’s first book will be a huge inspiration to the young and the young at heart who share his love of memorable graphics.
About Rob Janoff
Rob Janoff is a graphic designer of corporate logos and identities, printed advertisements and television commercials. He is known for his creation of the emblematic Apple logo that we all know. Janoff was born in Culver City, California. He completed his degree from San Jose State University. After college in 1970, Rob decided to focus on graphic design and began sharpening his design skills at small Silicon Valley agencies with high-tech clients. In early 1977, he started a position at Regis McKenna which was an established advertising agency in Palo Alto. Shortly after he began, Rob’s creative director chose him to design the corporate identity package for their new client, Apple Computer. Rob later went on to top agencies in New York and Chicago, designing print and TV advertising for major national brands and global clients. Rob is also a prolific speaker who has delivered keynote addresses and master classes in design for universities and academic facilities, including the Eastern Mediterranean University in Cyprus.
WATCH THIS SPACE FOR MORE IN THE HOV SERIES and read the graphic designer’s fantastic tale “Taking A Bite out of The Apple: A Graphic Designer’s Tale“.
Hearing Others’ Voices is a transcultural and transdisciplinary book series edited by British anthropologist Ruth Finnegan and Taiwanese physicist Roh-Suan Tung. The books are designed, in easy-peasy language, to enlighten and attract general readers, undergraduates, young adults and, above all, teenagers about recent advances in thought, overlooked areas of the world, and key issues of the day.
The general editors of Hearing Others’ Voices, Ruth Finnegan and Roh-Suan Tung, have done a tremendous job in eliciting books that tackle perpetual topics of interest such as mental health, the nature of the universe, of music and of storms, shamanism, voices of the Christian west, and our awesome minds and bodies.
The books in the series provide introductions, accessibly written (often illustrated, and linked to audio-video internet material), to the latest insights into fascinating and perpetual topics such as the different ways pain has been handled in the past and present, the history of children, the make-up of our incredible bodies, and much much more. They also reveal something of the wisdom of the often dismissed traditions of, for example, Amazonia, native Australia, and Africa, bringing a wider understanding and ownership of who we are, and how the world has come to be as it is.
With some similarities to the Oxford University Press ‘Very Short Introductions’, but shorter and more immediately readable, and to the popular English Ladybird books for a younger age group but more interactive and personally challenging than either, the books will be particularly suitable for young adults’ school and/or personal reading, and a perfect resource for mind-opening general studies in students’ final school year. They are designed to stimulate readers’ curiosity and provide the material and the insights to start addressing blind spots in self- and cultural-awareness.
The suggestions for further (tougher) reading for those who want to take their understanding further will be an invaluable tool for readers, including those at or preparing for university.
A notable, and unusual, feature is the interactive element in the form of discussion questions, suggested mini-projects, and audio-visual Internet links and/or customised blogs on the publishers’ website where readers are invited to contribute and interact.
The aim is to bring the material home to the personal interests of each and every reader, and help them grow.
Each book is by an acknowledged expert eager to communicate outside the too often closed realms of academe, or by practitioners, sometimes themselves young, who speak directly from their own experience. No empty pontificating from on high!
General readers and beginning undergraduates too will find much to interest them, set out in straightforward but not simplistic or patronising terms.
Not so much textbooks as sites for reflection and challenge, books in the series give readers a unique path into greater cognizance of our wonderful world, far and near, east and west, past and present. There are plans to issue some as audiobooks and to translate key titles into world languages, starting with Chinese.
The series logo has been created specially for Balestier Press by the celebrated designer Rob Janoff, the creator of the Apple logo and a keen supporter of the series’ aims. We expect his logo to play well with a young adult computer-mad audience.
Among other titles, the series will include the inspirational ‘For peace: voices against the fog and blood of war’, a collection from across the world and the centuries; ‘Grass: the miracle from the earth’; ‘Learning from Native American science’; and the remarkable ‘Listen to the beginning of the universe and what it means’ (with audio).
Other upcoming books by acclaimed experts and practitioners include ‘Teams, voices from the field’ by two New Zealand experts from sport and from urban planning; ‘Amazonia, the authentic voice of a shaman’, ’Decisions, decisions, decisions - with love: voice from the headteacher’s study’, ‘Listen to your feet’ by a podiatrist and sports physiotherapist, ‘Time for the world to learn from Africa’ by Africanist Ruth Finnegan, ‘“Dear Lulu”, a letter God might have written’ by Lord Rowan Williams, FBA (Archbishop of Canterbury and Primate of all England 2002-2012), and ‘Listen world! music’s reverberating sounds’, by Dame Evelyn Glennie CH, virtuoso percussionist.
Though obviously presenting relevant and necessary information and in this sense educational, the prime aim is to engage rather than instruct. Young people, like their elders, need to know, and reflect on, who they are, how they have come to be like that, how the world is, how and why it has come to be as it is. and where, in their hands, it may be going.
Author Ruth Finnegan has been chosen as one of 50 Great Writers You Should Be Reading in the 2017 Book Awards. Finnegan was chosen from a field of hundreds of authors through a public voting process. The award is the latest in a string of international awards for her published works.
"I am so thrilled with this," Finnegan stated. "I have had many book awards but this is by far my most precious win because it's not for an individual book but a voted-for endorsement of myself as an all-round author and, yes, dreamer of dreams - an author of full-length fiction, nonfiction, poetry, short stories and picture books, as well as a screenplay and libretto writer."
Finnegan's previous awards include:
Folklore Society, short list Katharine Briggs Award 1992
British Academy, longlist Book Award 2003
British Association for Applied Limguistics, short list 2003
Herskovits Award, Honorable Mention 2008
National Indie Excellence, Finalist ( visionary fiction) 2016, Finalist (religious fiction) 2017
New York Book Fair, Honorable Mention (romance) 2016
Readers Favorite, 4 Awards (fiction and nonfiction) 2016
Shelf Unbound Best Indie Book, Runner up 2016
Readers Favorite, Honorable Mention
Hungry Monster, Silver award, 2016
Literary Titan, Silver award, 2017
Book Excellence, Winner (friendship) 2017
Kirkus Reviews, one of top 25 of 2017
In addition to a large number of academic works, Finnegan has written three novels.
'Pearl of the Seas' is the tale of two children building a boat from a log they find buried in the sand and sailing off to far-off fantastic lands in a stormy sea-driven adventure with their faithful - but accident-prone - dog Holly. There they learn much wisdom from a king who, like God, has many names'. After an incredible sacrifice of his dearest dream by the boy (now growing up) they return - another dream - to a family tea with their loved ones. The tale is a prequel and companion to Ruth Finnegan's award-winning epic romance 'Black inked pearl', here adapted for preteens but characterised by (in a simpler form) the same unique dream-like and enchanted style as in the original novel.
'Pearl of the Seas' received a Hungry Monster Silver Award in October 2016. The book has received a number of positive reviews. Tshombye K. Ware of Reader's Favorite stated, "If you're looking for a reader friendly story that touches the depths of your soul, this is definitely one of those books."
The companion work, 'Black Inked Pearl', tells the story of a naive Irish girl Kate and her mysterious lover, whom she rejects in panic and then spends her life seeking. After the opening rejection, Kate recalls her Irish upbringing, her convent education, and her coolly-controlled professional success, before her tsunami-like realisation beside an African river of the emotions she had concealed from herself and that she passionately and consumingly loved the man she had rejected.
The novel, born in dreams, is interlaced with the ambiguity between this world and another, and increasingly becomes more poetic, riddling and dreamlike as the story unfolds. The epilogue alludes to the key themes of the novel - the eternity of love and the ambiguity between dream and reality.
Since its publication in 2015 'Black Inked Pearl' has won five international prizes and its screenplay version is top genre winner in the 2017 Capital Fund Screenplay Contest. It was recently named as a finalist in the 2016 Best Book Awards in the "Fiction Visionary" category.
'Black Inked Pearl' has received rave reviews from readers and reviewers alike. Scott Neuffer of Forward Reviews stated, "If James Joyce's dream-like opuses were written from a more feminist perspective, they might look something like Ruth Finnegan's Black Inked Pearl, a rapturous fantasia of words and images set somewhere between ancient myth and the green shores of modern Ireland." Chris Fischer, in a Readers Favorite review stated "I just finished reading 'Black Inked Pearl: A Girl's Quest' by author Ruth Finnegan, and all I can say is 'Wow!' It's written in a unique and creative style, one that at times blends poetry with prose ... enviable and beautiful at the same time ... any reader who enjoys a lovely, unique and interesting work of fiction should absolutely read Black Inked Pearl. I will be eagerly awaiting the next offering by author Ruth Finnegan. If it is anything like her debut novel, it will be simply magical!" Kirkus Reviews said, "Kate's romantic quest calls to mind Paradise Lost and Greek mythology as it weaves together biblical allusions, fantasy, and details of the modern day." Like other classic and unusual literary works, the book has given rise to many interpretations and, as Christiana Fatoki perceptively put it, like its more recent prequel 'Pearl of the Seas,' it "sinks into your unconscious."
'The Helix Pearl' is currently in production and will be released in 2018.
Ruth Finnegan is available for media interviews and can be reached using the information below or by email at firstname.lastname@example.org. More information is available at her website at http://www.ruthhfinnegan.com.
Ruth Finnegan OBE is a renowned scholar and celebrated writer who is Emeritus Professor, the Open University, a Fellow of the British Academy, and an Honorary Fellow of Somerville College Oxford. She was recently elected as one of the first four International Fellows of the American Folklore Society, a much valued honor. She was born in Derry (on the last day of December 1933) and grew up there and in the remote countryside of Donegal where, as poetically recalled in the second chapter of her novel, 'Black Inked Pearl', she spent the war years; went to a literature-imbued Quaker school in York where, a fellow-student with the actress Judi Dench, she learned to read the resonant poetry of Yeats and Shakespeare and to repeat texts that, with others, she had to learn, aloud (a good training for the sonic style of her novels); earned top degrees in classics and anthropology at Oxford; and carried out fieldwork on story-telling in Africa - a revelation of the multi-sensory nature of performance that has affected her all her life, and constantly comes through in her writing. From 1969, apart from three years in the South Pacific island of Fiji, she taught and researched at the pioneering Open University. She is the author of over twenty academic books, several of them prize-winning. She has three daughters (two of them born in Nigeria), five grandchildren (one in New Zealand), and now lives in Old Bletchley, England, with her husband of over 50 years.
Relevance, a reputed and leading top-ranked content promotion publication followed by top marketers and B2B businesses of the world, has featured the e-book, ‘The 5 Most Influential Topics for B2B Marketing’ on their website. The marketing experts at Relevance are of the opinion that this book will help marketers remain steadily focused on their priorities. The content is available in the form of a podcast hosted by Bernie Borges, CMO at Vengreso, and co-hosted by Dayle Hall, Senior Vice President of Marketing, Lithium Technologies.
“We are pleased to offer to all online marketers this amazing e-book ‘The 5 Most Influential Topics for B2B Marketing’ which is part of the reputed Social Business Journal,” says the spokesperson for Relevance.com. “This book can help marketers discover where to focus their efforts by cutting through the noise. The five key topics in B2B marketing discussed in the book include case studies and insights into becoming the most successful B2B marketers.”
‘The 5 Most Influential Topics for B2B Marketing’ is a must-read for marketers passionate about success in online marketing as it touches on all the relevant and hot topics associated with selling online today. Each podcast focuses on topics that are highly relevant for B2B marketing today.
Episode 1 in this podcast is: Influencer marketing is dead. All hail marketing to influencers. Here, the experts discuss how B2B influencer marketing has become one of the most poorly understood concepts leading to creation of poorly planned programs and negligible outcomes. Influencer marketing is a great idea that can deliver amazing results when executed properly. However, user generated content is the best. In the future, it will be customers and influencers who will drive campaign ideas and programs.
Episode 2 is titled – Data Overload: How do you harness it? There is a huge inflow of data today and immense pressure on marketers to use them. However, it is important for marketers to make use of the right data to get their marketing strategy right. Lack of the right people, processes, and technology makes them lose their way. That’s why integrating transactional, social, and behavioral data is important.
Episode 3 covers the topic: Digital Customer eXperience is the new battleground. Brands that put the wants, needs, and expectations of customers at the heart of the brand experience are assured long-term customer loyalty.
Episode 4 deals with ‘The state of social engagement 2017’. Brands must find a holistic and simplified way of listening, responding, and engaging over multiple channels simultaneously to gain greater visibility and accountability.
Episode 5 is titled – A love story: When sales and marketing get aligned. It deals with one of the biggest challenges of organizations, which is also one of the biggest opportunities.
Relevance.com believes that marketers can definitely improve their prospects by downloading this e-book and following the tips and recommendations offered by experts. It is a sure-fire recipe for success for marketers, provided they make use of the informative gems that the experts have shared.
Relevance is the fastest growing content promotion publication in the world. It is one of the most reputed and trusted platforms across the world over for insights, resources, trends, and information associated with content marketing, and more particularly to content promotion.
For more information, visit www.relevance.com.