Rob shares through his book how an unknown young art director in Silicon Valley back in 1977 created the design, now known beyond all others throughout the world, of a simple bitten apple.
Rob Janoff explains that this is “The first full account by the graphic designer himself of how he came to create the most famous logo in the world”.
Rob Janoff‘s inspiring “Taking a Bite out of the Apple: A Graphic Designer’s Tale” is one of the ‘Hearing Others’ Voices’ series.
Rob liked the idea of the series so much that he himself created the logo uniquely for it, also the beautiful Chinese version.
On October 9, Rob’s fabulous personal memoir and his newest fantastic logo will be revealed in China, in Chinese translation. The ceremony will be at the amazing Michael Bishop Institute for Cancer Research, Shengdu, which unites the latest in biotechnology with Chinese herbal medicine.
After that, Rob and the book will tour China and Australia. During this time he hopes to meet some of the upcoming young graphic designers of the new generation.
The English version of Rob’s “Taking a Bite out of the Apple: A Graphic Designer’s Tale”, will be released on 15th November. Readers can buy its paper version from Amazon.
This book is the first to be published in a stunning new series for young adults ‘Hearing Others’ Voices’.
Here is the logo that Rob created especially for it, in both English and Chinese:
Hearing Others’ Voices’ (https://www.balestier.com/category/hearing-others-voices/) is an ambitious new series co-edited by Taiwanese physicist Roh-Suan Tung and distinguished British anthropologist Ruth Finnegan. Its aim is to challenge and encourage general readers, final year school pupils, undergraduates, and above all the growing young adults of our time to reflect on who and where they are, and to understand better the world that they will soon hold in their hands.
Ruth Finnegan and Roh-Suan Tung, the general editors, have done a tremendous job in eliciting books that tackle enduring topics such as mental health, pain, sounds from the beginning of the universe, percussion (by the celebrated percussionist Evelyn Glennie), grass, storms, shamanism, Native American science, voices of the Christian west, and our awesome minds and bodies.
The first volumes will be released in mid-November 2018.
“Taking a Bite out of Apple” is a close view of how Rob’s design for a young, newly Start-up Company became a defining moment in a long career. After serving many national brands like Apple, IBM, Intel, Kraft, and kleenex at top US agencies, Rob presently appreciates working with a diversity of organisations from Japan, Italy, Australia, China and the UK.
Telling the true tale of how the globally loved icon came to be, Rob offers knowledge, inspiration and motivation to youngsters considering the field of graphic design. Rob’s first book will be a huge inspiration to the young and the young at heart who share his love of memorable graphics.
About Rob Janoff
Rob Janoff is a graphic designer of corporate logos and identities, printed advertisements and television commercials. He is known for his creation of the emblematic Apple logo that we all know. Janoff was born in Culver City, California. He completed his degree from San Jose State University. After college in 1970, Rob decided to focus on graphic design and began sharpening his design skills at small Silicon Valley agencies with high-tech clients. In early 1977, he started a position at Regis McKenna which was an established advertising agency in Palo Alto. Shortly after he began, Rob’s creative director chose him to design the corporate identity package for their new client, Apple Computer. Rob later went on to top agencies in New York and Chicago, designing print and TV advertising for major national brands and global clients. Rob is also a prolific speaker who has delivered keynote addresses and master classes in design for universities and academic facilities, including the Eastern Mediterranean University in Cyprus.
WATCH THIS SPACE FOR MORE IN THE HOV SERIES and read the graphic designer’s fantastic tale “Taking A Bite out of The Apple: A Graphic Designer’s Tale“.
What is photography? When the question asked, everyone will have an image/images appear in their mind. Does the photography art just stop growing, existing as these commonly acknowledge schemes? The artist Fu Wenjun doesn’t think so. Turning away from the recording function of photography widely recognized by the public, Fu Wenjun aims at exploring to place photography art in dialogue with other art media, like Chinese painting, oil painting, print, sculpture etc, so as to extend the possibility of photography art and to provide the viewers different visual experience. Based on these reflections on the photography art, Fu Wenjun put forward concept and practice of “Digital Pictorial Photography”, an innovative photography art style.
On the occasion of the solo show at Diary Arts Center, titled “Is it photography?”, Fu Wenjun will exhibit his latest Digital Pictorial Photography works, which focus on his exploration of photography with the connection of painting, especially with sculpture. Apart from the aesthetic and artistic features, Fu Wenjun’s works show an Eastern philosophy thinking towards the global or regional issues related to history, culture, human life and nature. He brings another angle to view things happening around us and in our world. Is it photography? Yes, it is. It’s not the common one, but brings new interpretation to the definition of photography art.
The works June Snow, Tang Ceramic Horse, Play Shadow, Mysterious Ceramic Figure present the rich and colorful history of the city Xi’an, continuously inhabited since about 1100 BC. The objects like pagoda, ceramic art, shadow play show the open attitude towards different religions and integration of Chinese and other ethic culture in a long history happened in this city, as the starting point of the Silk Road, connecting East Asia and Southeast Asia with East Africa, West Asia and Southern Europe.
Under the Earth’s highest mountain, Mount Everest, Tibet is the highest region on Earth, with an average elevation of 16,000 ft. This “isolated” wonderland is given not only breathtaking natural landscape, but also the Tibetan people, their lifestyle and their unique culture are very fascinating, which lead to the series Wind from Tibet. The series focuses on the Sho Dun Festival, known as Yogurt festival is an important celebration for the Tibetan lay people as well as the monks usually in the middle of August, after a month's retreat by the monks who stay within their monasteries to avoid walking on the emerging summer insects and killing them.
The works of Fu Wenjun may confuse the viewers at a first glance if they are photography. In this way the artist called attention to people’s activity of reading images, highlighting processes of translation and interpretation that are shared by artist and viewer alike. In the process these works provoke us to reconsider the degree to which our pictures of reality are shaped by the visual conventions and codes of particular media.
About the artist
Fu Wenjun (b.1955, www,fuwenjun,com), graduated from the Sichuan Fine Arts Institute and currently lives and works in Chongqing. He creates principally through the art media of photography, installation, sculpture and oil painting, and has put forward the concept and practice of “Digital Pictorial Photography”.
His works embody his reflections on many issues related to the Eastern and Western history, culture and humanity, including the relationship between different cultures in the age of globalisation, the heritage of traditional Chinese culture in a rapidly changing society, industrialisation and urbanisation in Chinese cities.
His solo exhibitions are presented at the National Art Museum of China (Beijing), at the Museu Europeu de Arte Moderno (Barcelona), at the Old Summer Palace Museum (Beijing), at the Today Art Museum (Beijing), at the United Nations Headquarters (New York), at the Guangdong Museum of Art (Guangzhou) and at other international art organizations.
Fu Wenjun exhibited at significant international exhibitions, including the Esposizione Triennale di Arti Visive a Roma, London Art Biennale, Biennale Internazionale d’Arte del Mediterraneo, Triennale dell’Arte Contemporanea, 1st Asia Biennial/5th Guangzhou Triennial, XVIII Bienal de Cerveira, NordArt, collateral exhibition of Biennale di Venezia 2013, entitled Voice of the Unseen Chinese Independent Art 1979/Today.
He has won numerous awards, including the first prize from International Biennial of Contemporary Art in Argentina, “The Best Artist in the World” at Tour Eiffel La Grande Exposition Universelle, International Award “Lorenzo il Magnifico” of X Florence Biennale.
His works are among international organization and museum collections, such as the National Art Museum of China, Museu Europeu d'Art Modern, Tokyo Metropolitan Art Museum and Societe Nationale des Beaux Arts in France.
About the exhibition
Title: Is It Photography? Fu Wenjun Solo Exhibition
Duration: October 12 – November 25, 2018
Venue: Hand-Rudy & MacMillon Family Gallery, Diary Arts Center
Exhibition reception: October 12 | 5-8 pm
Gallery Hours: Monday – Friday: 10 – 6 or later | Saturday: 12 – 7:30 or later | Sunday: 12 – 5:30 or later
Address: 2590 Walnut Street (26th & Walnut) | Boulder, Colorado 80302, USA