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The impact of TripAdvisor hotel review scores on the luxury boutique Charm Hotel & Spa, Brighton

Trip Advisor reviews of the Charm Hotel & Spa in Brighton has put it at Number 7 in the Top 10 hotels in Brighton & Hove which is a massive achievement after just two years with customer intimacy, creating an emotional connection with guests, building loyalty and attention to detail by the staff cited by many guests as the reason why they keep returning to the hotel. The ultimate goal is to go for the top position and time will tell.

Currently with 738 TripAdvisor reviews, of those 616 view the hotel as excellent, 111 as very good, 10 average and 1 as poor, with location, cleanliness, service and value and most importantly staff as the key decisions why they score the hotel highly on TripAdvisor.
 
While we know that travel reviews influence traveller decisions—95% of travellers report using travel reviews regularly to make booking decisions, the impact of reviews on hotels goes much further than just making the final cut. For instance, a Cornell study found that a one-point increase in reputation (based on a five-point scale) may result in a hotel’s ability to raise room rates up to 11.2%. A Trust You heat mapping study found that given equal prices travellers are 3.9 times more likely to choose a hotel with a higher review score. And, even when hotel prices are increased for hotels with better review scores, travellers are more likely to book the hotel with the higher score despite the higher rate. In fact, 76% of travellers said they were willing to pay more for a hotel with higher review scores.

 
Understanding the nuance of these correlations however as TripAdvisor score vs. TripAdvisor popularity ranking, timeframe in which the review was written, brand, geographic market can be challenging.
 
With the recent extension and addition of nine suites and the new “Charm Spa Suite, the Suite is designed for guest enjoyment as well as for the local community who are welcome to come in, relax and enjoy. The Suite encompasses a luxurious Steam Room to accommodate guests, clients and romantic couples, top range quality and deluxe Hot Tub in a lush private garden, a manicure/pedicure room as well as a massage treatment space. To complete the Spa Suite the interior focus is on serenity with textured tiling, aqua colours and plants with unique artwork and soft furnishings creating a calming atmosphere to help you chill out and relax.
 
Beyond that, the Charm’s desirable location in Kemptown, Brighton makes it a convenient start point for exploring the City, with the Palace Pier, the Beach, the Royal Pavilion, Shopping in the North Laines, the SeaLife Centre all within 4 minutes walking distance away.
 
A recent PhoCusWright study revealed the impact reviews have on travellers’ decision-making: These show that
 
• 83% of respondents indicated that reviews help them pick the right hotel
• 80% read at least 6 – 12 reviews prior to booking
• 53% won’t commit to a booking until they read reviews
 
General Manager of the Charm Hotel and Spa Brighton Leo Nguyen said, "Whether you're looking for a great value hotel in a popular city like Brighton & Hove, a luxurious beachfront splurge, or a romantic getaway, you can see that hundreds of reviews and opinions from the TripAdvisor community has picked the Charm as the place to enjoy your stay in Brighton and our great staff will give you a fabulous welcome that will inspire and help you enjoy your amazing trip."
 
The impact of a hotel’s ranking, review score, and percentage of 5- star reviews each have a positive influence on the number of bookings. It is said that if the share of 5-star reviews increases by 10%, the number of bookings increases by 10.2% in the UK and Europe. Also, if the average review score of the hotel improves by 10%, the number of bookings increases by 2.2% in the UK and Europe.
 
There is an introductory offer for the new “Charm Spa Suite” of FREE One hour of Spa treatment worth £70 for a minimum of 2 nights stay in the Hotel with EITHER the luxurious Steam Room or the Deluxe Hot Tub. Please contact the hotel directly for this very special deal. This offer is only valued till the end of March 2019.
 
For more information about the Charm and the Spa Suite checkout www.thecharmbrighton.co.uk or call 01273 021 085. Rooms at the Charm & Spa start at £90 and include breakfast.
 
Follow the Hotel on Facebook@theCharmbrighton.co.uk, Twitter@charm_hotel.co.uk For more on this Press Release please contact AHPR on (+44) 07850 736544 or email ambrose@ambroseharcourtpr.co.uk
 
END NOTES TO EDITOR: 
 
The Charm, Brighton is a sensational new luxury boutique hotel, now with a new Spa Suite in the heart of Kemptown, Brighton. The hotel offers designer living in a traditional setting and the recent refurbishment has transformed the 200-year-old building into a stylish and modern hotel with a reassuringly classic ambience. Each room in the elegantly refurbished historic building has been thoughtfully designed to provide all our guests with the most comfortable and restful hotel VIP experience. Our inspirational interior designers have created a delightful and luxurious look and feel, enhanced by ethereal and original artworks in every room.
 
The Charm – Brighton Boutique Hotel & Spa, 20-21 New Steine, Brighton. BN2 1PD East Sussex. UK Tel +44
(0)1273 021 085 Email – info@thecharmbrighton.co.uk www.thecharmbrighton.co.uk
 

Posted in: Business,Hospitality,Leisure Activities,Travel,World

“Female Led Design Team” excel with innovative approach at the Charm Hotel, Brighton”

The Charm Hotel, Brighton has made significant progress to empower women in entrepreneurship. Establishing the idea when it first set up in the UK in June 2016 Female Entrepreneurship has been central to its success, achieving more gender balance in Sussex entrepreneurship. The Charm, the upscale, full-service luxury boutique hotel which was listed on Traveler's 2017 "Hot List," in the UK - the insider's guide to the newest, hottest hotels, restaurants, spas and nightclubs opened across the UK has now undergone an extensive expansion including the addition of luxurious Spa facilities as well as 9 new luxury suites enhancing and transforming this listed Brighton boutique hotel The new “Charm Spa Suite” which was officially opened for business in December 2018 is a good example of where the hotel owned by the Golden Lotus Group has carried this forward.

The design was led by a team of three women, architect Linda Turner, interior designer Emma Kewley and artist collaborator, Ruthie Martin whose paintings are proudly displayed all-round the hotel including the bedroom suites. The team believe that having a woman led design team has resulted in a focus on guest enjoyment and together they wanted to increase the opportunities for relaxation and indulgence for guests and the local community at large. The Suite is designed for guest enjoyment as well as for the local community who are welcome to come in, relax and enjoy.

The Suite encompasses a luxurious Steam Room to accommodate guests, clients and romantic couples, top range quality and deluxe Hot Tub in a lush private garden, a manicure/pedicure room as well as a massage treatment space. To complete the Spa Suite the interior focus is on serenity with textured tiling, aqua colours and plants with unique artwork and soft furnishings creating a calming atmosphere to help you chill out and relax. Emma Kewley, Interior Designer at Interior Folk has previously worked with the owners on other hotel renovation projects in Sussex, explained “The new interior fuses contemporary fabrics and colours with traditional, period features, epitomising elegance with a modern-day style.

 

The spa areas focus on serenity with textured tiling, aqua colours and planting creating a sense of well-being. There’s an array of unique artwork by artist collaborator, Ruthie Martin and soft furnishings taking inspiration from the hotel’s urban and beach side surroundings.” Linda Turner, Architect, comment: “The renovation of a listed building is always challenging, requiring a sensitive and open-minded approach in order to retain the essence of the original building, whilst also updating it for modern requirements. This project with its female led approach has allowed us to create an environment that fuses both the traditional and modern aesthetic with a light sensitive touch.”

Leo Nguyen, The General Manager of the Charm said, “This strategic investment to support women to realise their full potential is not only the right thing to do, but also critical to Brighton’s economic prosperity. We are proud to make this investment and more to come in 2019.” There is an introductory offer for the new “Charm Spa Suite” of FREE One hour of Spa treatment worth £60 for a minimum of 2 nights stay in the Hotel with EITHER the luxurious Steam Room or the Deluxe Hot Tub. Please contact the hotel directly for this very special deal. This offer is only valued till the end of March 2019. For more information about the Charm and the Spa Suite checkout www.thecharmbrighton.co.uk or call 01273 021 085. Rooms at the Charm & Spa start at £90 and include breakfast. Follow the Hotel on Facebook@theCharmbrighton.co.uk For more on this Press Release please contact AHPR on 07850 736544 or email ambrose@ambroseharcourtpr.co.uk

The Charm – Brighton Boutique Hotel & Spa,

20-21 New Steine, Brighton. BN2 1PD East Sussex. UK

Tel +44 (0)1273 021 085

Email – info@thecharmbrighton.co.uk

Website - www.thecharmbrighton.co.uk

CONTACTS:

Emma Kewley, Interior Folk, hello@interiorfolk.com / 01798 874293 / www.interiorfolk.com

Linda Turner, Architect, nature ARCHITECTURE + DESIGN / 01273 710056 / Mb. 07966 039832 / www.inature.co.uk

Ruthie Martin, Artist Collaborator is https://www.ruthien.co.uk/

Posted in: Business,Hospitality,Leisure Activities,Travel,World

The Charm, Brighton Unveils Stunning New Spa for extensive expansion for the Elegant Luxury Boutique Hotel

The hotel has acquired the adjacent property and has undertaken a major refurbishment to add the new “Charm Spa Suite”.

The “Charm Spa Suite” is designed for guest enjoyment as well as the local community who are welcome to come in, relax and enjoy. The Suite encompasses a luxurious Steam Room to accommodate guests, clients and romantic couples, top range quality and deluxe Hot Tub in a lush private garden, a manicure/pedicure room as well as a massage treatment space. To complete the Spa Suite the interior focus is on serenity with textured tiling, aqua colours and plants with unique artwork and soft furnishings creating a calming atmosphere to help you chill out and relax.

The design was led by a team of three women, architect Linda Turner, interior designer Emma Kewley and artist collaborator, Ruth Martin whose paintings are proudly displayed all around the hotel including the bedroom suites. The team believe that having a woman led design team has resulted in a focus on guest enjoyment and together they wanted to increase the opportunities for relaxation and indulgence for guests and the local community at large.

The addition of 9 luxury bedroom suites and transformation of the breakfast room and public areas completes the renovation works all aiming to elevate the customer experience.

Emma Kewley, Interior Designer at Interior Folk has previously worked with the owners on other hotel renovation projects in Sussex, comments on the importance of the design. Emma explained “The new interior fuses contemporary fabrics and colours with traditional, period features, epitomising elegance with a modern-day

style. The spa areas focus on serenity with textured tiling, aqua colours and planting creating a sense of well-being. There’s an array of unique artwork by artist collaborator, Ruth Martin and soft furnishings taking inspiration from the hotel’s urban and beachside surroundings.”

Commenting on the refurbishment, General Manager, Leo Nguyen said: “The investment demonstrates our continued commitment to the growth and transformation of our portfolio in Sussex. The renovation of The Charm Hotel provides a taste of what’s to come over the next year as we increase hotel development and elevate the customer experience.”

Linda Turner, Architect, comment: “The renovation of a listed building is always challenging, requiring a sensitive and open-minded approach in order to retain the essence of the original building, whilst also updating it for modern requirements. This project with its female led approach has allowed us to create an environment that fuses both the traditional and modern aesthetic with a light sensitive touch.”

There is an introductory offer for the new “Charm Spa Suite” which officially opened beginning of December 2018 of FREE One hour of Spa treatment worth £60 for a minimum of 2 nights stay in the Hotel with EITHER the luxurious Steam Room or the Deluxe Hot Tub. Please contact the hotel directly for this very special deal. This offer is only valued till the end of March 2019.

For more information about the Charm and the Spa Suite visit checkoutwww.thecharmbrighton.co.uk or call 01273 021 085. Rooms at the Charm & Spa start at £90 and include breakfast. Follow the Hotel on Facebook@theCharmbrighton

For more on this Press Release please contact AHPR on 07850 736544 or email

ambrose@ambroseharcourtpr.co.uk

ENDS:

NOTES TO EDITORS

The Charm, Brighton is a sensational new luxury boutique hotel, now with a new Spa Suite in the heart of Kemptown, Brighton. The hotel offers designer living in a traditional setting and the recent refurbishment has transformed the 200- year-old building into a stylish and modern hotel with a reassuringly classic ambience. Each room in the elegantly refurbished historic building has been thoughtfully designed to provide all our guests with the most comfortable and restful hotel VIP experience. Our inspirational interior designers have created a delightful and luxurious look and feel, enhanced by ethereal and original artworks in every room.

The Charm – Brighton Boutique Hotel & Spa, 20-21 New Steine, Brighton. BN2 1PD East Sussex. UK Tel +44 (0)1273 021 085 Email – info@thecharmbrighton.co.uk www.thecharmbrighton.co.uk

Posted in: Business,Hospitality,Leisure Activities,Travel,World

"Taking a Bite out of the Apple" Rob Janoff's stunning first book for young graphic designers and everyone! – will be revealed in November 2018

Rob shares through his book how an unknown young art director in Silicon Valley back in 1977 created the design, now known beyond all others throughout the world, of a simple bitten apple. 

Rob Janoff explains that this is “The first full account by the graphic designer himself of how he came to create the most famous logo in the world”.

Rob Janoff‘s inspiring “Taking a Bite out of the Apple: A Graphic Designer’s Tale” is one of the ‘Hearing Others’ Voices’ series.

Rob liked the idea of the series so much that he himself created the logo uniquely for it, also the beautiful Chinese version.

On October 9, Rob’s fabulous personal memoir and his newest fantastic logo will be revealed in China, in Chinese translation. The ceremony will be at the amazing Michael Bishop Institute for Cancer Research, Shengdu, which unites the latest in biotechnology with Chinese herbal medicine.

After that, Rob and the book will tour China and Australia. During this time he hopes to meet some of the upcoming young graphic designers of the new generation.

The English version of Rob’s “Taking a Bite out of the Apple: A Graphic Designer’s Tale”, will be released on 15th November. Readers can buy its paper version from Amazon.

Amazon Link: https://www.amazon.com/Taking-Bite-Out-Apple-Designers/dp/1911221612/ref=sr_1_1?s=books&ie=UTF8&qid=1538660629&sr=1-1&keywords=Apple+bite+rob

This book is the first to be published in a stunning new series for young adults ‘Hearing Others’ Voices’.

Here is the logo that Rob created especially for it, in both English and Chinese:

Hearing Others’ Voices’ (https://www.balestier.com/category/hearing-others-voices/) is an ambitious new series co-edited by Taiwanese physicist Roh-Suan Tung and distinguished British anthropologist Ruth Finnegan. Its aim is to challenge and encourage general readers, final year school pupils, undergraduates, and above all the growing young adults of our time to reflect on who and where they are, and to understand better the world that they will soon hold in their hands.

Ruth Finnegan and Roh-Suan Tung, the general editors, have done a tremendous job in eliciting books that tackle enduring topics such as mental health, pain, sounds from the beginning of the universe, percussion (by the celebrated percussionist Evelyn Glennie), grass, storms, shamanism, Native American science, voices of the Christian west, and our awesome minds and bodies.

The first volumes will be released in mid-November 2018.

“Taking a Bite out of Apple” is a close view of how Rob’s design for a young, newly Start-up Company became a defining moment in a long career. After serving many national brands like Apple, IBM, Intel, Kraft, and kleenex at top US agencies, Rob presently appreciates working with a diversity of organisations from Japan, Italy, Australia, China and the UK.

Telling the true tale of how the globally loved icon came to be, Rob offers knowledge, inspiration and motivation to youngsters considering the field of graphic design. Rob’s first book will be a huge inspiration to the young and the young at heart who share his love of memorable graphics.

About Rob Janoff

Rob Janoff is a graphic designer of corporate logos and identities, printed advertisements and television commercials. He is known for his creation of the emblematic Apple logo that we all know. Janoff was born in Culver City, California. He completed his degree from San Jose State University. After college in 1970, Rob decided to focus on graphic design and began sharpening his design skills at small Silicon Valley agencies with high-tech clients. In early 1977, he started a position at Regis McKenna which was an established advertising agency in Palo Alto. Shortly after he began, Rob’s creative director chose him to design the corporate identity package for their new client, Apple Computer. Rob later went on to top agencies in New York and Chicago, designing print and TV advertising for major national brands and global clients. Rob is also a prolific speaker who has delivered keynote addresses and master classes in design for universities and academic facilities, including the Eastern Mediterranean University in Cyprus.

WATCH THIS SPACE FOR MORE IN THE HOV SERIES and read the graphic designer’s fantastic tale “Taking A Bite out of The Apple: A Graphic Designer’s Tale“.

For more information, visit: https://www.amazon.com/Taking-Bite-Out-Apple-Designers/dp/1911221612/ref=sr_1_1?s=books&ie=UTF8&qid=1538660629&sr=1-1&keywords=Apple+bite+rob

Posted in: Arts & Entertainment,Books & Literature,Leisure Activities,Lifestyle,Media & Communications

Chinese artist Fu Wenjun latest Digital Pictorial Photography works solo show at Dairy Arts Center

What is photography? When the question asked, everyone will have an image/images appear in their mind. Does the photography art just stop growing, existing as these commonly acknowledge schemes? The artist Fu Wenjun doesn’t think so. Turning away from the recording function of photography widely recognized by the public, Fu Wenjun aims at exploring to place photography art in dialogue with other art media, like Chinese painting, oil painting, print, sculpture etc, so as to extend the possibility of photography art and to provide the viewers different visual experience. Based on these reflections on the photography art, Fu Wenjun put forward concept and practice of “Digital Pictorial Photography”, an innovative photography art style.

On the occasion of the solo show at Diary Arts Center, titled “Is it photography?”, Fu Wenjun will exhibit his latest Digital Pictorial Photography works, which focus on his exploration of photography with the connection of painting, especially with sculpture. Apart from the aesthetic and artistic features, Fu Wenjun’s works show an Eastern philosophy thinking towards the global or regional issues related to history, culture, human life and nature. He brings another angle to view things happening around us and in our world. Is it photography? Yes, it is. It’s not the common one, but brings new interpretation to the definition of photography art.

The works June Snow, Tang Ceramic Horse, Play Shadow, Mysterious Ceramic Figure present the rich and colorful history of the city Xi’an, continuously inhabited since about 1100 BC. The objects like pagoda, ceramic art, shadow play show the open attitude towards different religions and integration of Chinese and other ethic culture in a long history happened in this city, as the starting point of the Silk Road, connecting East Asia and Southeast Asia with East Africa, West Asia and Southern Europe.

Under the Earth’s highest mountain, Mount Everest, Tibet is the highest region on Earth, with an average elevation of 16,000 ft. This “isolated” wonderland is given not only breathtaking natural landscape, but also the Tibetan people, their lifestyle and their unique culture are very fascinating, which lead to the series Wind from Tibet. The series focuses on the Sho Dun Festival, known as Yogurt festival is an important celebration for the Tibetan lay people as well as the monks usually in the middle of August, after a month's retreat by the monks who stay within their monasteries to avoid walking on the emerging summer insects and killing them.

The works of Fu Wenjun may confuse the viewers at a first glance if they are photography. In this way the artist called attention to people’s activity of reading images, highlighting processes of translation and interpretation that are shared by artist and viewer alike. In the process these works provoke us to reconsider the degree to which our pictures of reality are shaped by the visual conventions and codes of particular media.

About the artist

Fu Wenjun (b.1955, www,fuwenjun,com), graduated from the Sichuan Fine Arts Institute and currently lives and works in Chongqing. He creates principally through the art media of photography, installation, sculpture and oil painting, and has put forward the concept and practice of “Digital Pictorial Photography”.

His works embody his reflections on many issues related to the Eastern and Western history, culture and humanity, including the relationship between different cultures in the age of globalisation, the heritage of traditional Chinese culture in a rapidly changing society, industrialisation and urbanisation in Chinese cities.

His solo exhibitions are presented at the National Art Museum of China (Beijing), at the Museu Europeu de Arte Moderno (Barcelona), at the Old Summer Palace Museum (Beijing), at the Today Art Museum (Beijing), at the United Nations Headquarters (New York), at the Guangdong Museum of Art (Guangzhou) and at other international art organizations.

Fu Wenjun exhibited at significant international exhibitions, including the Esposizione Triennale di Arti Visive a Roma, London Art Biennale, Biennale Internazionale d’Arte del Mediterraneo, Triennale dell’Arte Contemporanea, 1st Asia Biennial/5th Guangzhou Triennial, XVIII Bienal de Cerveira, NordArt, collateral exhibition of Biennale di Venezia 2013, entitled Voice of the Unseen Chinese Independent Art 1979/Today.

He has won numerous awards, including the first prize from International Biennial of Contemporary Art in Argentina, “The Best Artist in the World” at Tour Eiffel La Grande Exposition Universelle, International Award “Lorenzo il Magnifico” of X Florence Biennale.

His works are among international organization and museum collections, such as the National Art Museum of China, Museu Europeu d'Art Modern, Tokyo Metropolitan Art Museum and Societe Nationale des Beaux Arts in France.

About the exhibition

Title: Is It Photography? Fu Wenjun Solo Exhibition
Duration: October 12 – November 25, 2018

Venue: Hand-Rudy & MacMillon Family Gallery, Diary Arts Center
Exhibition reception: October 12 | 5-8 pm

Gallery Hours: Monday – Friday: 10 – 6 or later | Saturday: 12 – 7:30 or later | Sunday: 12 – 5:30 or later

Address: 2590 Walnut Street (26th & Walnut) | Boulder, Colorado 80302, USA

Posted in: Arts & Entertainment,Fashion & Beauty,Leisure Activities,Lifestyle,Society & Culture